ALEXANDER GABRIEL VALVERDE GUILLÉN
Santa Cruz,United States
Summary
Driven by a robust background in data science and machine learning with FIFCO and the University of California, I excel in Python, statistical modeling, and fostering a data-driven culture. My work has led to a 30% increase in customer databases and the development of a pioneering seashell classification model, showcasing my ability to deliver impactful results and innovative solutions.
Overview
2
2
years of professional experience
Work History
Data Scientist
FIFCO
San Jose, United States
04.2024 - 09.2024
- Collaborated with brand managers to build the data strategy for the upcoming year, based on available data and future campaigns, helping increase the customer database by 30%
- Successfully implemented the largest Salesforce Customer Data Platform in the region, consolidating data for over 1.2 million customers across 14 brands
- Developed the first and only seashell classification model registered for ecosystems, achieving 87% accuracy in returning seashells to their natural environments (paper in peer-review process) https://arxiv.org/abs/2412.08484
- Created a convolutional-based feature extractor for image posts and billboards, identifying key areas to focus on, reducing the need for reprinting materials and saving costs for the company
Junior Data Scientist
Joystick, FIFCO
San Jose, United States
09.2022 - 03.2024
- Developed a real-time dashboard for 14 brands to track database behavior, displaying customer growth and maturity progression
- Developed a predictive calculator using machine learning models trained on past data to forecast future FB Ads campaign results with ±10%accuracy, optimizing ad spend and improving budget efficiency
- Developed training sessions for over 14 brands on data collection to fosters data-driven culture within the company, creating statistically significant questions for use in their respective forms
Education
Master's - Scientific Computing and Applied Mathematics
University of California
Santa Cruz09.2024
Bachelor's - Economics
ULACIT
San Jose04.2022
Skills
- Git
- C
- Python
- PyTorch
- Docker
- AWS
- GCP
- SQL
- Anomaly detection
- Statistical modeling
- Neural networks
- AI
- Machine Learning
References
- Yuyin Zhou, (831) 459-4877, University of California, Santa Cruz, yzhou284@ucsc.edu
- Jose Murillo, FIFCO, jose.murillo.flores@fifco.com
Timeline
Data Scientist
FIFCO
04.2024 - 09.2024
Junior Data Scientist
Joystick, FIFCO
09.2022 - 03.2024
Master's - Scientific Computing and Applied Mathematics
University of California
Bachelor's - Economics
ULACIT
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