Alexander M. Greyson
San Diego,CA
Summary
Highly accomplished Product Manager with 10+ years of experience in Game Development, Game Design, and Product Management, offering success in product roadmap development, market research, and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch.
Overview
9
9
years of professional experience
Work History
Product Manager
Kongregate
11.2021 - Current
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Prioritized roadmap in order to achieve product goals and metrics.
- Coordinated project planning and execution with team members and team leads.
- Analyzed metrics to measure product performance.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Compiled product and customer data to generate informed profit projections.
- Coordinated design meetings and decisions with internal departments and teams.
- Assessed costs and estimated production capabilities to evaluate economic viability.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Reduced project downtime with quality product inspections.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Devised content strategy to effectively engage target audiences.
SENIOR DIGITAL CONTENT MANAGER
PUBLISHERS CLEARING HOUSE
01.2017 - 01.2020
- Skillfully developed and implemented engaging digital content for new game verticals including 60 Second Word Finder
- Word Finder Deluxe, Token Pinball Supreme, and Mahjongg 3D Dragons
- Worked collaboratively with developers and architects in designing scoring and gaming documentation
- Assisted marketing staff with creating promotional launch plans that to boost awareness and identity of new games
- Proactively identified and addressed areas of improvement or new features to enhance gaming experiences
- Produced reports that highlighted game performance, game development backlogs, and suggestions for improvement
- Strategically coordinated, planned, and managed tournaments, promotions, and new on-site games with webmasters
- Managed content distribution to online channels and social media platforms.
- Approved, reviewed and edited content flowing to website.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Utilized analytics and site metrics to determine areas of improvement.
- Streamlined functions by developing and implementing processes and task management ticket systems.
CONTENT MANAGER & INTERACTIVE DESIGNER
Arkadium
01.2015 - 01.2016
- Utilized Agile Framework: Scrum to manage, curate, and design interactive content including games, applications, videos, and various tools (True
- And Wander Words)
- Proficiently analyzed 7 individual markets to create user-stories and determine product requirements for quizzes, articles, videos, interactive graphs, and charts
- Effectively managed, motivated, and coached high-performance team of cross-functional employees consisting of developers, designers, and artists from New York City and Krasnodar, Russia
- Leveraged API functionalities to create wireframes for multiple products, such as Inhabit, Movie Ranking Factive (interactive fact game), NFL: Best Stats Over Recent Games Factive, True?, Wander Words, and Mini Crossword
- Individually responsible for innovative development of marketing and promotional materials that maximized partner interactions and new engagement
- Converted project specifications into drawings and other materials that would be used to create product.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
- Suggested enhancements to product design that would improve user experience.
Education
Bachelor's Degree - Marketing / Finance
Syracuse University: Martin J. Whitman School of Management
Syracuse, NY2012
Skills
- Research and trend analysis
- Project Management
- Market Analysis
- Campaign management
- Game design
- GDD Writing
- Event planning and execution
- Brand building
- Trend Analysis
- Product Roadmaps
- Demographic Analysis
- Search Engine Optimization
Websites
Timeline
Product Manager
Kongregate
11.2021 - Current
SENIOR DIGITAL CONTENT MANAGER
PUBLISHERS CLEARING HOUSE
01.2017 - 01.2020
CONTENT MANAGER & INTERACTIVE DESIGNER
Arkadium
01.2015 - 01.2016
Bachelor's Degree - Marketing / Finance
Syracuse University: Martin J. Whitman School of Management
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