Alexander Gwyn
Macomb,MI
Summary
Experienced with managing and executing marketing campaigns efficiently. Utilizes exceptional communication and organizational skills to coordinate between teams and stakeholders. Track record of creating impactful content and driving brand growth through innovative strategies.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Progressive Wellness Group
Rochester Hills, MI
07.2025 - Current
- Generated and nurtured new patient leads through organic strategies and referral programs, enhancing appointment bookings by fostering strong community and patient relationships
- Executed personalized follow-up strategies using proven sales techniques, converting leads into scheduled consultations and treatment plans
- Built and monitor Meta Business ad campaigns using persuasive marketing copy and audience segmentation to maximize qualified lead conversion.
- Skilled in using the CRM, GoHighLevel, to create and manage marketing funnels, automated lead follow-up campaigns, and client booking systems to drive conversions and streamline operations
- Established social media content creation and scheduling to boost brand awareness and patient engagement
Lead Physical Therapist Technician
Michigan in Motion Physical Therapy
Macomb, MI
10.2022 - 11.2025
- Educated and motivated physical therapy patients of diverse backgrounds and age groups through rehabilitation treatments
- Led co-workers by example through strong work ethic and reliability in a therapy clinic recognized for over 150 Five Star Reviews
- Trained and mentored over 20 new hires, fostering a culture of reliability and safety within the clinic
- Improved business website with effective search engine optimization and updated information to inform clients and enhance company credibility
Fan Engagement and Promotions Intern
United Shore Professional Baseball League
Utica, MI
05.2024 - 09.2024
- Conducted in-game activities enhancing fan engagement and providing personalized baseball experiences
- Promoted Professional Baseball League to new audiences using innovative marketing strategies across local channels
- Contributed to marketing campaigns by analyzing prospective customers and utilizing data to tailor sales letters
Education
Bachelor of Science - Marketing
Oakland University
Rochester Hills, MI08.2025
Skills
- Digital marketing
- Campaign Creation
- Content creation
- Ad management
- Event Coordination
- CRM management
- Project Management
- Business Analytics
- Microsoft Excel / Google Sheets
- Customer service
Accomplishments
- Used Microsoft Excel to develop business analytic tracking spreadsheets.
- Assisted in the conversion of over 100 care plans
- Documented and resolved new patient attendance issue which led to higher efficiency operations.
- NCAA Collegiate Athlete - Baseball
- Team Leader of over 20 staff members
Timeline
Marketing Coordinator
Progressive Wellness Group
07.2025 - Current
Fan Engagement and Promotions Intern
United Shore Professional Baseball League
05.2024 - 09.2024
Lead Physical Therapist Technician
Michigan in Motion Physical Therapy
10.2022 - 11.2025
Bachelor of Science - Marketing
Oakland University