Alexander Kwon
Huntington Beach,CA
Summary
Dynamic sales and business development leader with 18+ years in the professional beauty industry and 9 years as CEO of a Korean beauty distribution company. Proven track record in international B2B sales, market expansion, distributor management, and global brand launches. Skilled at building strategic partnerships, driving revenue growth, and executing global trade show strategies across Asia, North America, and beyond.
Overview
2026
2026
years of professional experience
Work History
Operations Manager
Pro Beauty
Huntington Beach
06.2007 - Current
- Directed business strategy and vendor partnerships for professional beauty retailer, achieving sustainable year-over-year growth.
- Negotiated exclusive agreements with international beauty brands to expand premium product offerings and enhance margins.
- Designed and executed marketing campaigns, promotional events, and collaborations to boost sales and strengthen customer engagement.
- Recruited and trained a high-performing team, increasing sales productivity and retention rates.
CEO
Mishe Beauty
Huntington Beach, CA
01.2016 - 01.2025
- Founded and scaled a U.S.-based distributor of Korean beauty brands, successfully introducing and growing brands such as Whamisa in the U.S. market.
- Expanded distribution into major retailers including Credo Beauty, iHerb, Urban Outfitters, TJMAXX, and Nigel Beauty.
- Launched proprietary beauty products (Mishe Eye Masks, Cooling Shaper, Nail Shiner), creating new revenue streams and expanding brand equity.
- Represented brands at leading trade shows including Cosmoprof North America, ISSE Long Beach, The Makeup Show LA, IMATS, and LiveLoveSpa, establishing new global distributor and B2B partnerships.
- Provided private label consulting to U.S. wellness brands, guiding product development, compliance, and go-to-market strategies.
Lead Teller
Bank of America
Huntington Beach, California
2006 - 2007
- Executed high-volume financial transactions with strict adherence to banking regulations.
- Assessed client needs and referred appropriate products to enhance branch sales performance.
Education
Bachelor of Science - Banking And Finance
California State University Long Beach
Long Beach, CA01-2009
International Business Exchange Program
City University of Hong Kong
01-2009
Skills
- International B2B Sales & Partnerships
- Market Entry & Expansion Strategy
- Aesthetic Devices & Skincare Distribution
- Key Account Management
- Trade Shows & Global Exhibitions
- Product Development & Private Label Consulting
- Multilingual Communication (English, Korean)
- Cross-Cultural Negotiation & Team Leadership
Affiliations
- Crossfit
Accomplishments
- State of California Certificate of Congressional Recognition - Outstanding Student
Timeline
CEO
Mishe Beauty
01.2016 - 01.2025
Operations Manager
Pro Beauty
06.2007 - Current
Lead Teller
Bank of America
2006 - 2007
Bachelor of Science - Banking And Finance
California State University Long Beach
International Business Exchange Program
City University of Hong Kong