Alexander Mardini Nasser
Mississauga
Summary
Result-driven Freight forwarding and logistics management leader with over 20 years of accelerated career growth managing significant projects across Canada and the Middle East. Has a solid background in digital freight forwarding and sound expertise in shipping and logistics, business analysis and planning, revenue generation strategies, market due diligence, sales and business development, and always up-to-date with future-focused tools and technologies. A leader and team player who creates a synergetic work environment that caters to growth.
Overview
26
26
years of professional experience
1
1
Certification
Work History
CEO
Cargo Technologies Inc.
Mississauga, ON, Canada
01.2020 - Current
- Registered the first Canadian digital freight solution, which paved the way for innovative logistics services in the region.
- Developed a strategic plan for rapid expansion, focusing on minimizing costs while maximizing the chances for success in new markets.
- Led the profit and loss, legal, sales, finance, and investment activities, ensuring smooth operations and alignment with company goals.
- Worked on building the brand image with customers and suppliers.
- Managed the successful expansion into the first market outside Canada, even while the product was still in its Minimum Viable Product (MVP) stage, demonstrating effective risk management and market readiness.
- Supervised the onboarding of suppliers by setting up APIs for land, sea, and air transport, which streamlined operations and improved service delivery.
- Designed a comprehensive financial model that received approval from auditors, helping to predict future growth and inform strategic decisions for the company.
VP Sales, Network and Business Development
Globitex
Canada
01.2017 - 01.2020
- Led the development and launch of a new digital forwarding product, covering land, international sea, and air freight services, which improved service offerings and attracted new clients.
- Launched a franchisees' program, helping to expand the company's market reach and enhance brand visibility.
- Developed business in Canada and the Middle East, positioning the company for success and promoting new products and trade lanes to boost revenue streams.
- Built a high-performing operations and sales team, which elevated service quality and contributed to meeting overall company revenue goals.
- Established a strong and reliable brand image among customers, overseas agents, and local suppliers, fostering trust and loyalty in the marketplace.
- Worked continuously on procurement strategies, securing competitive rates to enhance profitability and support long-term business growth.
- Secured strategic service agreements and partnerships with suppliers, which enabled the company to explore investment opportunities and accelerate both short-term and long-term objectives.
Senior General Manager- Sales
Abdul Latif Jameel (FedEx - KSA)
Saudi Arabia
01.2015 - 01.2017
- Managed the oversight of sales and business development functions, which helped streamline operations and boost overall efficiency.
- Developed a regional sales strategy, identifying areas for improvement, which set a clear path for growth and market expansion.
- Outlined and managed sales budgets, ensuring financial resources were allocated effectively to support strategic initiatives.
- Led and developed a high-performing sales team, setting quarterly and annual targets, which motivated team members to exceed their objectives.
- Tracked key performance indicators to support the team, helping everyone stay focused on their goals and enhancing overall results.
- Created a pricing strategy and marketplace analysis for FedEx in KSA, utilizing marketing intelligence to align with the company's vision and mission.
- Ensured a robust pipeline of business opportunities, which supported continued growth in the short, medium, and long term.
- Conceptualized and executed programs that increased sales productivity, identifying market penetration gaps to capitalize on current and future capabilities.
- Focused on driving new business and enhancing customer retention, which contributed to the company’s sustained success.
- Monitored operational performance against customer needs, ensuring service efficiency met high expectations and maintained satisfaction.
- Supervised customer service processes, identifying best practices that could be standardized and scaled across the organization for improved performance.
General Manager
Al Qafilah Freight Forwarders LLC
United Arab Emirates
01.2015 - 01.2017
- Managed the company’s registration process and conducted a comprehensive market study, which included analyzing location options and projecting employee headcount; this led to a solid ROI strategy with full P&L responsibility.
- Implemented a cross-functional roadmap within set timelines, helping achieve significant year-over-year growth by aligning team efforts towards a common goal.
- Directed and nurtured strong relationships with global forwarders and service providers, ensuring all customer needs were met effectively, which enhanced our service reliability.
- Developed and executed a go-to-market strategy for our import and export business encompassing air, sea, and land logistics, including customs clearance, which streamlined our operational processes significantly.
- Assisted in setting customer service standards for all accounts and communicated these expectations to staff, which improved overall service delivery and customer satisfaction.
- Established KPIs for operation and sales teams, actively monitored progress and ensured alignment with targets by conducting joint and individual sales visits, helping to expand our customer base and boost profitability.
- Recruited skilled and experienced staff across operations, sales, and finance departments, which strengthened our team and improved overall performance.
- Developed an annual budget aligned with strategic plans and above-market growth objectives, managing a control system that ensured service levels and operational performance goals were met within specified cost and revenue parameters, ultimately achieving predetermined profit standards.
Sales Director
Alltrans Freight & Logistics LLC
Jordan & UAE
01.2012 - 01.2013
Regional Business Development Manager
FedEx
Jordan
01.2008 - 01.2010
Sales Manager
KUEHNE + NAGEL
Jordan
01.2003 - 01.2008
Sales Executive
Aramex
Jordan
01.2000 - 01.2003
Education
B.A - Marketing Management
Applied Science University
Jordan01.1999
Skills
- Communication & Presentation
- Negotiation & Persuasion
- Leadership & Management
- IT & Computer Applications
Accomplishments
- Designed, developed and launched the first Canadian digital freight forwarding platform.
- Established the company in Canada, acquired the needed licenses, and grew company revenue to over $6.5 million. (Globitex)
- Led the development of the digital forwarding product, ensuring its completion for launch, covering land, international sea, and air freight service. (Globitex)
- Acquired multiple franchisees in 8 countries, including Turkey, Portugal, Netherlands, Bangladesh, Sri Lanka, and Saudi Arabia over a period of 6 months. (Globitex)
- Developed new products and trade lanes to increase the revenues and enhanced procurement to deliver higher profitability for the company. (Globitex)
Certification
- Certified Trade and Logistics Professional
- Advanced Sales Skills
- Consultative Sales Skills
- People & Time Management
Languages
English
Arabic
Skills
Proven ability to communicate professionally with internal and external stakeholders., Excellent in persuasion, planning, and strategizing to achieve agreement leading to the best outcome., Evident capability in leading a large team with a 360 approach to feedback and leadership., Skilled in analyzing project performance, managing resources, and reporting progress and results.
Timeline
CEO
Cargo Technologies Inc.
01.2020 - Current
VP Sales, Network and Business Development
Globitex
01.2017 - 01.2020
Senior General Manager- Sales
Abdul Latif Jameel (FedEx - KSA)
01.2015 - 01.2017
General Manager
Al Qafilah Freight Forwarders LLC
01.2015 - 01.2017
Sales Director
Alltrans Freight & Logistics LLC
01.2012 - 01.2013
Regional Business Development Manager
FedEx
01.2008 - 01.2010
Sales Manager
KUEHNE + NAGEL
01.2003 - 01.2008
Sales Executive
Aramex
01.2000 - 01.2003
B.A - Marketing Management
Applied Science University