Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alexander Marrero

Tulsa

Summary

Finance Director with extensive experience in revenue forecasting and expense management at Tulsa Powersports. Proven ability to lead teams and enhance strategic partnerships, resulting in increased revenue streams and improved customer satisfaction. Strong problem-solving skills contribute to consistently meeting financial targets while promoting interdepartmental collaboration.

Overview

15
15
years of professional experience

Work History

Finance Director

Tulsa Powersports
Tulsa
11.2020 - Current
  • Established and enforced revenue and expense controls to protect company assets.
  • Strengthened strategic partnerships to foster collaboration and develop new revenue streams.
  • Coached sales associates on product details and selling techniques to elevate customer satisfaction ratings.
  • Motivated team members by setting performance goals and monitoring daily progress.
  • Managed order cycle operations, supporting business development and enhancing customer satisfaction.
  • Processed vehicle registration documents and title transfers while maintaining accurate records.
  • Advised customers on extended warranties, gap insurance, and F&I products ensuring compliance with policies.
  • Collaborated with accounting personnel to reconcile financial discrepancies across departments.

Finance Director

Auto Max Hyundai
04.2020 - 11.2020
  • Established and enforced controls on revenue and expenses to protect company assets.
  • Evaluated applications against outline specifications to approve, reject or recommend adjustments files.
  • Assisted with recruiting, interviewing, and hiring new department employees.
  • Set clear departmental objectives and developed effective strategies to achieve targeted goals.
  • Managed day-to-day operations within 6-person finance department for 4 stores.
  • Increased revenue by assisting with operations management, sales, and marketing efforts.

Sales & Finance Trainer

CDK Global
02.2019 - 05.2020
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Compiled IT training and assessment resources based on understanding of technical processes and skills-development needs.
  • Cultivated customized curriculum and course content to address organizational technology training mandates.
  • Collaborated with technical manager to identify key areas necessitating training based on software and equipment design.
  • Blended traditional learning approaches with existing and new technologies and used variety of learning tools to create and deliver learning programs that produced results.

Sales Manager

Ford of Port Richey
Port Richey
11.2017 - 10.2018
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
  • Increased the Hispanic market by 22% within the first 90 days as Sales Manager.
  • Increased the vehicle exchange program using 1,080 service appointments and converting a 2% into repeat clients.
  • Supported the sales team in writing proposals and closing contracts.
  • Developed a comprehensive training program for new sales associates.
  • Interact with service clients and helped the service manager with unsatisfied clients.
  • Developed marketing programs with minimum or no cost to the dealership to increase floor traffic.

Selling Manager

Reeves BMW Tampa
Tampa
11.2013 - 09.2017
  • Identified and qualified customer needs, developing sales strategies with a 85% success rate in closing profitable projects.
  • Achieved 100% of monthly quota within three months, ranking among top 10 in group.
  • Increased Hispanic market share by 25% in three years as Sales & Leasing Consultant.
  • Trained new sales team members to enhance performance and integration.
  • Supported sales team by writing proposals and facilitating contract closures.
  • Supervised a sales force of six associates to drive productivity and morale.
  • Attended sales training camp, implementing best practices for improved leadership.

Sales & Leasing Consultant

Mercedes Benz Of Tampa
Tampa
10.2012 - 09.2013
  • Assisted clients in selecting vehicles based on preferences and needs.
  • Coordinated financing options to facilitate vehicle purchases and leases.
  • Provided product knowledge to customers regarding vehicle features and benefits.
  • Conducted test drives to demonstrate vehicle performance and handling.
  • Managed customer inquiries through phone, email, and in-person interactions.
  • Maintained showroom appearance to create a welcoming environment for clients.
  • Developed relationships with clients to enhance customer loyalty and satisfaction.
  • Collaborated with team members to achieve sales goals and improve processes.
  • Completed delivery of sold and leased products to customers within promised timeframes.
  • Resolved customer complaints quickly and efficiently while maintaining a positive attitude.
  • Obtained referrals from satisfied customers by regularly following up with established personal and business customers.
  • Remained current on local market conditions and trends to spearhead marketing strategies.

Sales & Leasing

Triangle Chrysler, Jeep, Dodge, Ram
Ponce
12.2010 - 06.2012
  • Prospected for new sales and leasing customers via telephone, email and direct mail.
  • Generated business plans to define business strategies and tactics for sales and leasing.
  • Discussed menu items and preparation methods with customers and suggested promotional items to increase sales.
  • Assisted customers with product selection and purchasing decisions.
  • Collaborated with team members to achieve sales goals and promote products.
  • Handled customer inquiries and resolved issues in a timely manner.
  • Helped customers find specific products, answered questions, and offered product advice.
  • Greeted customers and provided exceptional customer service.

Education

Bachelor of Arts - Business Management

Interamerican University
Ponce, PR, Puerto Rico

Skills

  • Financial analysis and budgeting
  • Revenue forecasting and expense control
  • Team leadership and coaching
  • Problem solving and adaptability
  • Organizational skills

Timeline

Finance Director

Tulsa Powersports
11.2020 - Current

Finance Director

Auto Max Hyundai
04.2020 - 11.2020

Sales & Finance Trainer

CDK Global
02.2019 - 05.2020

Sales Manager

Ford of Port Richey
11.2017 - 10.2018

Selling Manager

Reeves BMW Tampa
11.2013 - 09.2017

Sales & Leasing Consultant

Mercedes Benz Of Tampa
10.2012 - 09.2013

Sales & Leasing

Triangle Chrysler, Jeep, Dodge, Ram
12.2010 - 06.2012

Bachelor of Arts - Business Management

Interamerican University

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