Alexander Merced
Los Angeles,CA
Summary
Results-driven sales leader with proven success in business development and revenue generation. Skilled in leading high-performing teams and as an individual contributor, with $8M+ in closed deals, including seven-figure contracts with clients like eBay, SpaceX, and Stripe. Expertise in building strategic partnerships, refining outbound sales strategies, and managing the full sales cycle. Known for defining Ideal Customer Profiles and delivering persuasive presentations and negotiations. Seeking a senior role to drive to revenue growth and company brand.
Overview
8
8
years of professional experience
Work History
Director of Sales and Business Development
Swoop, Inc.
01.2023 - Current
- Oversee outbound sales and new business team, driving sales growth while achieving personal record-breaking sales of $8.7 million to date, consistently outperforming sales quotas by 30% YoY
- Negotiated and secured multi-year transportation contracts with companies like SpaceX, eBay, and Stripe, increasing Annual Recurring Revenue (ARR) 40x from $120K to $4.6M in a 2 year span
- Conducted market research to identify current industry trends, distinguishing three areas of new business ICPs in commute, charter, and SaaS
- Introduced new multi-channel outreach campaigns (email, LinkedIn, cold-calling) growing prospect meetings and pipeline by 25% utilizing tools like Apollo, Instantly, and LinkedIn Sales Navigator
- Led a revamped client satisfaction touch point and renewal campaign, increasing customer CSAT score to an average of 91% YoY
- Created new reporting mechanisms in HubSpot CRM to track customer interactions and sales metrics, enabling improved account management and forecasting on quarterly and yearly sales goals
- Collaborated with Product Development team to design customized application solutions based on customer feedback, allowing for an increase in monthly service fees 4x from $99 to $399/month
Manager, Fan Engagement
Anschutz Entertainment Group
06.2020 - 11.2021
- Led a Fan Engagement team of 4 sales and customer services executives to overhaul the LA Galaxy membership program, increasing fan club memberships from 500 to 3,200, reaching 160% of the teams sales target
- Managed day-to-day membership sales and renewals, improving member retention from 60% to 94% while achieving a team customer satisfaction score of 98%.
- Developed effective promotional strategies through organized exclusive events, community fundraisers, and in-game promotional contests, contributing to improved game day experience, and an average home sellout rate of 97%
- Collaborated with marketing and partnership teams to create engaging content for social media platforms with the inclusion of fans and partner products increasing brand impressions and for companies like American Express, Anheuser-Busch and Alaska Airlines.
Supervisor, Fan Engagement
Anschutz Entertainment Group
08.2018 - 06.2020
Account Executive
Anschutz Entertainment Group
08.2016 - 08.2018
Sales Associate
MLS National Sales Center
06.2016 - 08.2016
- Selected as one of 22 participants from a pool of 500 applicants to participate in a highly competitive sales training program
- Built and managed accurate sales pipeline to maintain rank 1 of 22 in number of daily activities, averaging 180 touchpoints per day
- Ranked in the top three performers in all sales metrics tracked, including deals closed, revenue generated, meetings booked, and accounts renewed
Education
Bachelor of Arts - Communications
Texas State University
San Marcos, TX08-2014
Skills
- Sales Strategy Development
- Revenue Growth
- Revenue Forecasting
- Client Relationship Management
- Sales Process
- Contracts Negotiation
- Sales Presentations
- Lead Pipeline Development
- CRM Software Proficiency
- Stakeholder Communication
Timeline
Director of Sales and Business Development
Swoop, Inc.
01.2023 - Current
Manager, Fan Engagement
Anschutz Entertainment Group
06.2020 - 11.2021
Supervisor, Fan Engagement
Anschutz Entertainment Group
08.2018 - 06.2020
Account Executive
Anschutz Entertainment Group
08.2016 - 08.2018
Sales Associate
MLS National Sales Center
06.2016 - 08.2016
Bachelor of Arts - Communications
Texas State University
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