Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
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Alexander Morillo

Alexander Morillo

New York,NY

Summary

Dynamic Regional Sales Manager with a proven track record at Blu Magic Energy Drink, excelling in team leadership and account management. Achieved an 11% increase in net revenue through innovative sales strategies and exceptional coaching. Skilled in P&L management and passionate about developing talent to drive business growth and enhance customer relationships.

Overview

22
22
years of professional experience

Work History

Marketing Manager

Amex
New York, NY
03.2025 - Current
  • Facilitated training and advocacy for client products at retail locations in partnership with clients.
  • Increased merchant awareness throughout assigned territory to improve brand recognition.
  • Ensured professional engagement with merchants and colleagues to strengthen relationships.
  • Implemented point-of-purchase signage strategically in businesses to enhance customer reach.
  • Provided merchants with insightful product information to drive sales performance.
  • Audited competitive offerings, promotions, and displays while gathering merchant feedback for analysis.
  • Attended major market events for product launches to elevate promotional efforts.
  • Communicated all activities effectively to Retail Operations, ensuring timely feedback submissions.

Regional Sales Manager

Blu Magic Energy Drink
New York, NY
01.2021 - 03.2025
  • Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
  • Led, coached and developed employees to achieve sales goals.
  • Supported, trained and motivated team of professionals to consistently meet annual goals for sales and production.
  • Supervised sales strategy, training, team structure, and communication of regional sales program.
  • Established relationships with key accounts in the region through personal visits and phone calls.
  • Created promotional campaigns to increase sales in the region.
  • Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
  • Penetrated new markets by investigating competitor products, services, and trends.

District Service Manager

UniFirst Corporation
New York, NY
01.2019 - 01.2021
  • Collaborated in sales with the team and implemented an initiative in customer retention.
  • I oversaw the service operations of the NY region.
  • Developed a weekly action plan for all employees and ensured that it is followed.
  • Negotiated customer contract renewals, amendments, and extensions.
  • Conducted visits to identify new opportunities to implement innovative products and services to support the business, and preserve client retention.
  • Overseen recruiting, training, and development of a team of Route Service Representatives and Route Services Supervisors.

IC & FC Account Manager

CCR & Liberty Coca Cola
Bronx, NY
01.2016 - 01.2019
  • Developing and maintaining strong relationships with key clients, resulting in increased customer loyalty, and repeat business.
  • Conducting regular customer meetings to gather feedback, address concerns, and identify opportunities for up-selling and cross-selling products.
  • Managing customer escalations and negotiating resolutions to maintain customer relationships.
  • Monitoring and analyzing market trends and competitor activities to identify potential threats and opportunities.
  • Conducting regular market research and competitive analysis, identifying new market opportunities, and refining the company's customer strategy.
  • Developed and presented quarterly business reviews to key customers, highlighting performance metrics and growth opportunities, strengthening customer relationships.
  • Managed 300+ clients across 15 key account channels in an affluent, diverse, blue-collar market.
  • Increased sales volume by 8% and net revenue by 11% in the 2018 calendar year by capturing new clients and successfully selling CMAs, securing space, and market share growth.
  • Managed the growth and execution of VEBs in the competitive landscape, expanding the net outlet base from 161 to 225 in the 2018 calendar year.
  • Ensured client needs are being met, and expectations exceeded, by closely monitoring and building inventory levels, as well as preparing and conducting outlet performance reviews that identify drivers and drainers.
  • Maximize growth and achieve corporate objectives by leveraging existing relationships and acquiring new partnerships that boost market share.
  • Collaborated with management to conduct quarterly audits of existing clients, verifying program compliance, and guaranteeing best-in-class outlet execution of CMAs and corporate initiatives.

Store Manager

Walgreens Corporation
New York, NY
01.2015 - 01.2016
  • Recruited and trained 23 employees, providing coaching, mentoring, and employee appraisals to maximize retention and reduce churn by 3% among staff.
  • Analyzed retail and pharmacy operations to ensure compliance with all federal, state, and municipal regulations.
  • Handled escalated customer relationship issues with tact and diplomacy to improve repeat business, drive sales, and optimize their current and future shopping experiences.
  • Reduced operational expenses by 7.3% by forecasting store budgets and enhancing efficiency across all positions.
  • Verified merchandise and service availability using (OSA), as well as working closely with the Payable Department to control vendor merchandise.
  • Continuously monitored inventory counts and practices to reduce shrinkage by 9.3%.

District Manager Intern

RadioShack Corporation
New York, NY
01.2015 - 12.2015
  • Prepared budgets, tracked expenses, identified new potential revenue streams, and coordinated various business operations in the district offices to maximize the achievement of financial goals.
  • Attentively managed a diverse team of professionals, ensuring they met or exceeded performance standards, and that all business operations were executed in accordance with corporate policies and procedures.
  • Provided employees with regular feedback, discussing successes and opportunities for improvement during individual performance evaluations.
  • Evaluated business challenges, and recommended and developed new strategies, solutions, and action plans to close opportunity gaps, and optimize scale and revenue growth.
  • Administered P&L, and monitored and reduced assigned inventory shrinkage rates across the district by 11.7%.

Senior Sales Manager

RadioShack Corporation
New York, NY
01.2006 - 12.2015
  • Promoted to a position of increased authority and responsibility due to exceptional leadership skills, and outstanding overall sales performance.
  • Named a candidate for District Manager due to consistent delivery of plan target results for P&L, as well as exceptional personal, and overall store performance.
  • Oversaw daily store operations, including maintaining the weekly salary and operations budgets, and scheduling staff to specific projects and shifts based on their unique skills and qualifications.
  • Expertly forecasted sales volume to maximize profits, minimize expenses, and achieve corporate targets.
  • Increased sales revenue by an average margin of 10% through coaching, training, and development of staff, providing tactics for upselling, and suggestion strategies for expanding consumer purchase bundles.
  • Successfully reduced payroll and inventory shrinkage from 9% to 2.7%, and grew store profits more than 9.7%.
  • Continuously exceeded company goals and quotas, earning recognition as the top district for sales of the RadioShack Service Plan (RSSP) for three consecutive years.
  • Honored with numerous awards from key vendors, including Verizon, AT&T, and Sprint, for generating increased sales, and effectively training staff on products and services.

Sales Associate & Assistant Manager

RadioShack Corporation
New York, NY
01.2003 - 12.2006
  • Supported the Store Manager with training staff and executing daily store operations, while achieving personal goals and sales targets at the associate level.
  • I participated in developing and implementing various strategies to meet corporate performance objectives, which enabled me to meet a $500K sales target in my first year.
  • Monitored the store's inventory numbers, and completed purchase orders for needed supplies and merchandise.
  • Provided exceptional service to every customer, consistently surpassing all expectations and performance benchmarks.

Education

Bachelor of Business Administration - Business Management

MONROE COLLEGE
Bronx, NY
01.2015

Associate of Applied Science - Business Administration

MONROE COLLEGE
Bronx, NY
01.2014

Skills

  • Management skills
  • Team leadership
  • Account management
  • Staff training and development
  • Business developer
  • P&L, budgeting, forecasting
  • Multi-unit manager
  • Customer relationship management
  • Inventory management
  • Performance metrics
  • Sales forecasting
  • Coaching and mentoring
  • Team building
  • Staff training

Websites

Languages

English
Full Professional
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Marketing Manager

Amex
03.2025 - Current

Regional Sales Manager

Blu Magic Energy Drink
01.2021 - 03.2025

District Service Manager

UniFirst Corporation
01.2019 - 01.2021

IC & FC Account Manager

CCR & Liberty Coca Cola
01.2016 - 01.2019

Store Manager

Walgreens Corporation
01.2015 - 01.2016

District Manager Intern

RadioShack Corporation
01.2015 - 12.2015

Senior Sales Manager

RadioShack Corporation
01.2006 - 12.2015

Sales Associate & Assistant Manager

RadioShack Corporation
01.2003 - 12.2006

Bachelor of Business Administration - Business Management

MONROE COLLEGE

Associate of Applied Science - Business Administration

MONROE COLLEGE

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