Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alexander Nolan

Phoenix,AZ

Summary

Dynamic professional with expertise in brand strategy, leadership, digital marketing, and relationship building. Proven record in team management, customer engagement, and performance optimization. Former pro athlete bringing a competitive, team-oriented mindset.

Overview

7
7
years of professional experience

Work History

General Manager / Area Manager

Malbon Golf
Scottsdale, Arizona
01.2023 - Current
  • Lead daily operations, team of 10, inventory, vendor relations, scheduling, and payroll.
  • Analyze KPIs to drive revenue growth, improve efficiency, and enhance customer loyalty.
  • Implement visual merchandising, execute promotions, and ensure compliance.
  • Drove a 30% increase in monthly revenue during off-peak summer months at Malbon Scottsdale by leveraging KPIs such as AOV (+20%) and conversion rate (+15%). Achieved results through strategic in-store activations and partnerships with local Scottsdale/Phoenix community events, strengthening brand visibility and customer engagement

Social Media Strategist / Content Producer

Balanced By Barr
Scottsdale, AZ
12.2021 - Current
  • Create multi-platform strategies increasing brand visibility and engagement.
  • Use analytics to optimize campaigns; streamline supply chain and inventory processes.
  • Developed and executed multi-platform marketing strategies that grew TikTok followers by 25K+ and increased Instagram Reels engagement by 60%, driving measurable traffic from digital to in-store.
  • Leveraged analytics tools (Google Analytics, Sprout Social) to optimize campaign performance; streamlined supply chain and inventory processes, reducing stockouts by 20%, and improving product availability for walk-in customers.

Marketing Manager / Creative Content Writer

Lululemon Athletica
Remote, AZ
02.2019 - 11.2024
  • Develop go-to-market strategies, manage brand voice, and execute marketing campaigns.
  • Oversee budget, creative partnerships, and social media growth.
  • Managed a $250K+ annual marketing budget, overseeing creative partnerships and influencer collaborations that accelerated social media growth by 50% across Instagram, TikTok, and email channels.

Special Events Coordinator

Madison Kay Events
Scottsdale, AZ
04.2018 - 11.2024
  • Plan and execute events; negotiate vendor contracts; coordinate logistics and budgets.
  • Developed event timelines, outlining key tasks and responsibilities for team members.
  • Facilitated communication between clients and staff, addressing concerns promptly.

Right-Handed Pitcher

Toronto Blue Jays
Toronto, ON
06.2019 - 10.2024
  • Competed professionally for five seasons, achieving performance benchmarks.
  • Fostered team chemistry and adapted strategies to enhance performance.

Education

BA - Business Communication, Brand Specialist

Brock University
Niagara Falls, CAN
04.2019

Skills

  • Brand Strategy
  • Leadership
  • Digital Marketing
  • Social Media
  • Customer Experience
  • Data Analysis
  • Event Management
  • Communication
  • Problem Solving
  • Relationship Building

Timeline

General Manager / Area Manager

Malbon Golf
01.2023 - Current

Social Media Strategist / Content Producer

Balanced By Barr
12.2021 - Current

Right-Handed Pitcher

Toronto Blue Jays
06.2019 - 10.2024

Marketing Manager / Creative Content Writer

Lululemon Athletica
02.2019 - 11.2024

Special Events Coordinator

Madison Kay Events
04.2018 - 11.2024

BA - Business Communication, Brand Specialist

Brock University

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