Alexander Roberts
Summary
I have wide-ranging experience within the field of communications and journalism, often doubling and tripling in responsibilities, which have simultaneously included serving as a reporter, news editor, responsibility for running marketing and public relations campaigns and managing social media, frequently for an entire media house. I further have more than six years of experience in sales and business development for multiple organizations with a track record of increasing sales and market visibility.
Overview
13
13
years of professional experience
Work History
Inside Sales Representative
Runpod
07.2025 - Current
- Answered customers' questions regarding products, prices, and availability.
- Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
- Helped found the company's sales development efforts
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
Senior Sales Development Representative
Runpod
01.2025 - 07.2025
- Implemented new CRM system, enhancing data accuracy and enabling better tracking of sales activities.
- Collaborated with marketing team to create targeted sales materials for specific industry verticals.
- Helped deliver the team to two record-setting quarters across my tenure
Senior Sales Development Representative
Ionic
08.2021 - 06.2024
- Promoted to team leader based on performance in the global mobile app market
- In charge of online marketing, B2B sales outreach and prospect outreach; coordinating strategies and outlining messaging
- Ionic saw progressive growth across all quarters during my tenure.
- Utilised exceptional communication skills to liaise with clients via phone, email and face-to-face to provide expert advice and guidance.
- Led complex business transformation projects, including the development of work, product development and support, customer training and user experience plans.
Communications Consultant
The Elephant
11.2020 - 11.2021
- Working towards outlining marketing & outreach platforms as well as growing the platform of East Africa’s leading online investigative media platform across all platforms.
- Designed marketing strategies and monitored effectiveness.
- Educated key stakeholders on use of persuasive techniques to influence public opinion.
- Implemented successful PR strategies to maintain and build awareness.
- Devised strategic research strategies to gain actionable insights into area of interest.
Sales Development Representative
Ionic
09.2019 - 10.2020
- A leading team member in charge of online marketing, B2B sales outreach and prospect outreach; coordinating strategies and outlining messaging
- Ionic saw progressive growth across all quarters during my tenure.
Communications Associate
WE International
12.2018 - 12.2019
- Assisting in communications and strategies for organization, an educational empowerment NGO focused in East Africa.
- Posted content on social media to promote services and products of company, targeting wider audience.
- Wrote and edited communications materials for press releases and social media content.
- Liaised with media to develop strong brand presence and secure story opportunities.
- Managed and updated website to feature latest updates, announcements and endorsements.
Sales Development Representative
Infosec
01.2019 - 08.2019
- A combination role of marketing, sales and customer outreach for one of the fastest growing cybersecurity companies globally
- During my time at Infosec the company saw record sales figures progressively over three quarters.
- Demonstrated products to show potential buyers benefits and advantages and encourage purchases.
- Liaised with potential customers to determine needs and provide recommendations.
- Determined prospect needs and crafted appropriate responses to provide information on suitable products and services.
- Shared comprehensive brand and product knowledge to maximise sales.
Columnist
Okay Africa
05.2018 - 05.2019
- Wrote columns regarding the spheres of music and the arts within East Africa.
- Demonstrated accomplished research skills with exceptional analytical and writing abilities, meeting publisher style guidelines.
- Worked closely with news team, photographers and editors to complete columns to tight deadlines.
- Built comprehensive network of contacts in many areas to maintain a range of perspectives on current news topics.
- Kept up-to-date with industry trends and columnist work from other publications.
- Interviewed people from range of different circumstances and background, building rapport quickly to receive insightful answers.
Contributing Columnist
Nairobi Underground
05.2016 - 05.2018
- Contributing writer on the spheres of arts, culture and politics within Kenya.
- Performed real-time blogging to cover important events, including own perspective as events happen.
- Selected subject matter based on readership interest and area of expertise.
Field Manager
Donor Development Strategies
05.2016 - 12.2016
- Organized and managed teams to conduct field outreach to spearhead fundraising efforts for Public Television and Radio.
- Monitored staff performance and developed improvement plans.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
Communications Director
African Girl Foundation
01.2016 - 07.2016
- Aiding in communications, public relations and social media management for this initiative regarding reusable sanitary pads for underprivileged girls in Kenya.
- Prepared range of written communications, documents and reports.
- Produced content for websites and social media channels to enhance brand visibility.
Co-Founding Editor
Tuko.co.ke
04.2015 - 05.2016
- One of the founding editors, helped to grow the platform to the third biggest online news source in Kenya through content production working in an editorial capacity, formulating and implementing social media strategies, and aiding marketing efforts.
- Wrote and scheduled social posts across multiple channels for all content pieces.
- Evaluated and fact-checked all copy to verify accuracy and quality of work.
- Implemented and improved strategies for online and print publications to optimise coverage, increase revenue and grow subscription numbers.
- Developed rapport with government agencies, businesses and community leaders to stay on top of breaking news.
Senior Staff Writer
UP Nairobi
01.2015 - 04.2015
- Focused on producing content regarding the Nairobi arts & cultural sector in a journalistic capacity.
- Used social media platforms and advertising services to promote services.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
Senior Staff Writer
Yummy! Magazine
01.2015 - 04.2015
- Focused on producing content regarding the food & cultural spheres within Nairobi, Kenya.
- Completed writing assignments according to set standards regarding order, clarity, conciseness, style and terminology.
- Edited documents for grammar, clarity, content and formatting.
Marketing Consultant
Phoenix Health Solutions
12.2012 - 02.2015
- Focusing on market outreach to the private and public sector to aid in the marketing of procuring healthcare materials.
- Stayed up to date on social media developments and marketing trends to test and implement.
- Assessed campaigns and other marketing activities to identify successes and areas for improvement.
Education
Master’s in Communication for Development -
USIU- Africa
Nairobi, Kenya09.2018
Bachelor’s in Print Journalism, Minor in International Relations - Communications
USIU-Africa
Nairobi, Kenya08.2014
Skills
- Business plan development
- Business development
- Sales strategies
- Marketing management
- Business strategies
- Digital marketing strategy
- Online marketing
- Growth strategy development
- Direct response marketing
- Market research
- Brand management strategies
- Digital marketing strategies
- SEO
- Copywriting
- Digital marketing
- Print journalistic works
- Customer relationship building
- Prospect qualification
- Verbal and written communication
PROJECTS
An African Bookshelf, 2022-Present Co-founder for independent book club in Kampala that serves as a forum to connect for academic minds and a platform to highlight African literature.
The EA Scene, 2019-Present - Co-Founder & Editor in Chief of TheEAScene.com, leading arts platform focused on highlighting the East African creative sector
Knowledge Gap of Social Issues Among Different Education Levels in Nairobi’, 2018 — Co-Authored Published Research in African Journalism Studies
Creatives Garage ‘Shujaa Project’ 2017, Nairobi, Kenya — Research Associate for project regarding sustainable shoe initiative
Co-Editor & Writer, ‘Kibera Biogas’, December 2011, Kenya -Documentary Short Feature
References
- Meghan West, Former Director as Head of Sales Development, 615-606-4289, westmeghan163@gmail.com,
- Florence Kyohangirwe, Head of Culture Activities for Kampala, Alliance Francaise, florencekyohangirwe@gmail.com
- Kristin Miller, Former Manager and Head of Sales Development, 941-525-3576, kristinmiller6907@gmail.com
Languages
English
Swahili
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Inside Sales Representative
Runpod
07.2025 - Current
Senior Sales Development Representative
Runpod
01.2025 - 07.2025
Senior Sales Development Representative
Ionic
08.2021 - 06.2024
Communications Consultant
The Elephant
11.2020 - 11.2021
Sales Development Representative
Ionic
09.2019 - 10.2020
Sales Development Representative
Infosec
01.2019 - 08.2019
Communications Associate
WE International
12.2018 - 12.2019
Columnist
Okay Africa
05.2018 - 05.2019
Contributing Columnist
Nairobi Underground
05.2016 - 05.2018
Field Manager
Donor Development Strategies
05.2016 - 12.2016
Communications Director
African Girl Foundation
01.2016 - 07.2016
Co-Founding Editor
Tuko.co.ke
04.2015 - 05.2016
Senior Staff Writer
UP Nairobi
01.2015 - 04.2015
Senior Staff Writer
Yummy! Magazine
01.2015 - 04.2015
Marketing Consultant
Phoenix Health Solutions
12.2012 - 02.2015
Bachelor’s in Print Journalism, Minor in International Relations - Communications
USIU-Africa
Master’s in Communication for Development -
USIU- Africa
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