ALEXANDER RODRIGUEZ
BAYAMON,PR
Summary
Motivated Marketing Professional dedicated to developing creative and attention-grabbing promotions that increase awareness and drive market growth. Skilled in planning dynamic events, designing contests and developing strategic marketing plans. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Analyst
Focus Consulting Media
11.2024 - Current
- The Walmart Account Marketing Analyst will be responsible for managing and optimizing the company's accounts on the Walmart Platform. This position is key to the company's success, as Walmart is a strategic channel for the sale of
automation products and services. - Account Management: Create, configure and maintain company accounts in Walmart Seller Central. Ensure that all
platform policies and requirements are properly adhered to. - Product Listing: Work collaboratively with operations and sales teams to effectively and attractively list products and
services in Walmart stores. - Optimize tittles, descriptions, images among others to improve the performance of products.
- Inventory Control: Monitor the inventory that each assigned Walmart store has and coordinate with the internal
logistics team to ensure that stock levels are adequate and avoid lack or over inventory of products. - Monitor and adjust the prices of products assigned to each Walmart store, considering the analysis of the
competition and market trends. - Data analysis: Use tools and metrics provided by Walmart Seller Central and other sources to perform analysis and
periodic reports on sales performance, conversion metrics, and other relevant statistics. Use this data to make
informed decisions and improve account performance. - Customer Service: Manage interactions with customers regarding doubts about the management and performance
of each store in a professional and timely manner. - Ensure compliance with Walmart policies and regulations.
- Ensure that all practices and activities on the Walmart platform comply with the policies and regulations established by Walmart and other regulatory authorities.
- Conducted detailed competitor analysis for strategic positioning in market.
- Developed and retained strong rapport with multiple high-value clients.
- Created business plans and projections to guide managers and directors.
- Crafted compelling content for various marketing channels, enhancing customer interaction and retention.
Promotions Supervisor
UPSIDE DOWN
01.2022 - 11.2024
- Maintained account information accuracy by communicating frequently with Top Management.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Streamlined promotion processes for increased efficiency, resulting in quicker turnaround times and improved customer satisfaction.
- Assessed promotion campaign outcomes using analytics tools, identifying areas for improvement in future initiatives.
- Provided product samples, coupons and informational brochures to persuade people to buy products.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
- Created and coordinated seminars, community activities and provider activities to identify and generate valid leads.
- Envisioned, designed and launched revamped website to better convey company brand.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Used environmentally-conscious marketing strategies for traditional products.
- Marketed products without using paper-based strategies in order to keep low carbon footprint.
- Collected and managed all generated leads from promoters assigned to team on daily basis.
- Attended customer meetings, trade shows and conferences as company representative.
- Analyzed market trends and competitor offerings to inform strategic planning for future promotions.
- Motivated team members to meet and exceed sales targets.
- Identified interested and qualified customers to provide potential customers with additional information regarding product.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
Compliance Associate
EDWIN CARDONA & ASSOCIATES
11.2021 - 03.2022
- Ensure compliance with COVID regulations issued by the Department of Health of Puerto Rico.
- Assisted with development of compliance objectives and strategies.
- Tracked response times and overall efficiency in addressing concerns raised by passenger and /or tourists.
- Facilitated efficient incident response processes that aligned with company policies and procedures.
- Conducted documents audits, inspections and evaluations to identify potential hazards and implement corrective actions in accordance with regulatory requirements.
- Provided COVID requirements guidance as necessary to incoming passengers.
- Collected detailed notes on investigations and other communication to adhere to COVID requirements issued by the Department of Health and enhance recordkeeping.
- Warned COVID requirements violators of infractions or penalties.
- Confirmed data and information through investigations and notified violators of required changes to be in compliance with COVID regulations issues by the Department of Health.
- Conducted thorough investigations into potential violations, ensuring appropriate documentation and follow-up measures were implemented.
Office Assistant
Ombudsman Puerto Rico
05.2016 - 08.2016
- Contributed to a positive work environment by fostering open communication among colleagues.
- Supported executive staff with well-prepared reports, presentations, and meeting materials.
- Coordinated office events that promoted team cohesion and boosted overall morale among employees.
- Reviewed files, records and other documents to obtain information to respond to requests.
- Promptly received and forwarded incoming communications, such as phone calls, emails, and letters, to appropriate staff.
- Achieved high levels of accuracy in data entry tasks while adhering to strict deadlines.
- Managed daily data entry and kept clerical information accurate and up-to-date.
- Supported staff on special assignments and ad hoc projects.
- Fostered operational efficiency and compliance with company policies through effective coordination of office activities.
- Coordinated and scheduled meetings and appointments.
- Compiled and analyzed data to produce reports.
- Completed clerical tasks such as filing, copying, and distributing mail.
- Assisted in financial tasks such as invoicing and expense tracking to ensure accuracy.
- Maintained and updated office records, both digital and physical.
- Interacted with customers by phone, email, or in-person to provide information.
Education
Bachelor In Business Administration - Marketing
University of Puerto Rico, Rio Piedras Campus
12.2023
Skills
- Sales Tracking
- Data Gathering
- Problem-Solving
- Expense Tracking
- Campaign Planning
- Team Collaboration
- Multitasking Abilities
- Quality Standards
- Creative Direction
- Interpersonal Skills
- Adaptability and Flexibility
- Interpersonal Communication
- Team building
- Media Relations
- Audience Engagement
- Display building
- Excellent Communication
- Professionalism
- Multitasking
- Developing promotional concepts
- Multicultural Marketing
- Time management abilities
- Task Prioritization
- Written Communication
- Event Planning
- Video promotions
- Marketing Communications
- Event Coordination
- Lead Generation
- Coordinating events
- Data Tracking
- Increasing public awareness
- Flyer distribution
- Campaign Development
- Goal Setting
- Organizational Skills
- Strategic Marketing
Accomplishments
As a Basketball Player I received several MVP awards at different tournaments.
Affiliations
Member of MZ AGENCY CORP. It is the largest high-end talent agency in Puerto Rico.
Certification
*Real Estate Broker at Puerto Rico (Lic. 24888)
*Certified Funded Trader for FTMO
*Certified Basketball Referee
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Marketing Analyst
Focus Consulting Media
11.2024 - Current
Promotions Supervisor
UPSIDE DOWN
01.2022 - 11.2024
Compliance Associate
EDWIN CARDONA & ASSOCIATES
11.2021 - 03.2022
Office Assistant
Ombudsman Puerto Rico
05.2016 - 08.2016
Bachelor In Business Administration - Marketing
University of Puerto Rico, Rio Piedras Campus
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