Alexander Strubbe
Austin,TX
Summary
Motivated business professional bringing 10 years of entrepreneurial experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating and supporting staff members.
Overview
7
7
years of professional experience
Work History
Principal Owner, Founder
Strubbe Consultants
01.2018 - Current
- Develop and implement targeted marketing strategies with engaging content across various platforms
- Manage social media accounts, advertising, and analyze data for effective digital marketing
- Expertise in formulating comprehensive marketing strategies to maximize brand exposure and achieve business objectives.
Chief People and Communications Officer
Enamel Dentistry
10.2019 - 06.2023
- Implemented operational streamlining initiatives across all five offices, resulting in an impressive 33% growth in net revenue from $9 million to $12 million and a remarkable 64% increase in net profit score from 2020 to 2022
- Oversaw the development and management of mid- and long-range business plans for Texas clinics in multiple markets, including annual budgeting, quarterly forecasting, and monthly closing processes.
Director of Sales and People
Gravitron, LLC (GRAV)
04.2019 - 05.2020
- Spearheaded the growth of wholesale revenue channels, including B2B, B2D, and B2K, resulting in a remarkable 16.6% year-over-year increase and driving overall company growth of 21.4% with over $20 million in revenue
- Streamlined organization-wide operations and enhanced sales and marketing morale by implementing metric-based incentives, resulting in a significant increase in employee satisfaction, ultimately driving sales growth.
Fractional Business Development and Marketing Director, Consultant
Practicewater Management: Renken Dentistry
03.2018 - 04.2019
- Achieved an impressive 49% increase in patient flow, transforming the company's financial performance from a monthly negative revenue of $11.5K to a positive net gain of $150K per month
- Developed optimized and curated content for dental websites, monthly targeted emails, and newsletters, resulting in achieving Page 1 rankings on Google organic search, enhancing online visibility and attracting qualified leads.
Director of Brand and Communications
Personal Wine
07.2016 - 04.2019
- Founded and developed the marketing department, progressing from Intern to Director, contributing significantly to company growth and securing recognition as one of INC's 'Top 500 Growing Companies to Work For' in 2017
- Led and managed a team of twelve professionals, implementing an incentive-based commission structure that boosted production by over 35% within three months.
Education
Bachelor of Science in Business Administration -
The University of Texas, Austin, TX
01.2016
Skills
- Team Leadership
- Change Management
- Human Resources Management
- Information Technology Management
Websites
Industry Technology Skills
- QuickBooks
- Pardot
- HubSpot Pro Certified
- Salesforce
- Oracle ERP Systems
- NetSuite
- MailChimp
- Leandata
- Oracle Linux
- Solidus
- Google Analytics
- Google Analytics 4
- Shopify Platform
- Meta Business Manager
- Meta Ads
- Gusto
- ADP Workforce Now
- Flex
- Tableau
- Anaplan
- Workday
- YouTube Ads
- Bing Ads
- Google Ads up to $10million in budget spend
- Media Outreach
- Press Releases
- Slack
- Asana
- Microsoft
Timeline
Chief People and Communications Officer
Enamel Dentistry
10.2019 - 06.2023
Director of Sales and People
Gravitron, LLC (GRAV)
04.2019 - 05.2020
Fractional Business Development and Marketing Director, Consultant
Practicewater Management: Renken Dentistry
03.2018 - 04.2019
Principal Owner, Founder
Strubbe Consultants
01.2018 - Current
Director of Brand and Communications
Personal Wine
07.2016 - 04.2019
Bachelor of Science in Business Administration -
The University of Texas, Austin, TX