Alexander Weightman
Lakeland
Summary
Dynamic General Manager with a proven track record at Huntington Hills Golf Club, excelling in budget management and operational strategy. Enhanced efficiency, achieving a remarkable 55% ROI while fostering team collaboration and delivering exceptional customer service. Skilled in financial performance analysis and committed to driving business growth through innovative solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
General Manager
Huntington Hills Golf Club
Lakeland
11.2024 - Current
- Fostered positive work environment through development of team-building activities across departments.
- Resolved customer complaints promptly while maintaining high service delivery quality.
- Coordinated employee training to ensure adherence to company policies and procedures.
- Developed and executed operational strategies that enhanced efficiency and reduced costs.
- Monitored financial performance, identifying opportunities for cost savings and revenue enhancement.
- Ensured compliance with health department regulations regarding food safety standards.
- Prepared comprehensive reports for leadership detailing key performance metrics related to operations.
- Managed daily business operations, including budgeting, staffing, inventory control, and sales.
- Average ROI 55%
Head Golf Professional
Indian Spring Country Club
08.2023 - 11.2024
- Facilitated smooth transitions during major renovation projects, minimizing disruption to members'' enjoyment of facilities.
- Managed relationships with key vendors effectively to secure optimal pricing on products and services used throughout the club.
- Spearheaded charity events at the club, strengthening ties with local organizations while providing valuable fundraising opportunities.
- Implemented safety protocols throughout the entire facility, reducing risks for both guests and staff.
- Promoted a welcoming environment to attract new members, resulting in steady club growth.
- Increased membership retention rates with exceptional customer service and consistent communication efforts.
- Coordinated seasonal leagues and social events tailored towards varying age groups within our membership base.
- Maintained pristine course conditions by overseeing regular maintenance and collaborating with groundskeeping staff.
- Improved golf course operations by implementing efficient scheduling and staff management techniques.
- Developed and managed successful golf tournaments, ensuring a positive atmosphere for participants.
- Managed budgets effectively, optimizing resource allocation to minimize costs without sacrificing quality or member satisfaction.
- Enhanced member experience through personalized instruction and tailored golf programs.
- Boosted pro shop sales with strategic inventory management and strong supplier relationships.
- Led instructional clinics for various skill levels, helping participants refine their technique and improve overall performance on course play.
- Implemented innovative marketing strategies to showcase the club''s amenities and attract potential members.
- Collaborated with other department heads to ensure seamless integration of services across all aspects of the club experience.
- Provided professional development opportunities for staff, enhancing their skills and knowledge within the golf industry.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Partnered across departments to run smooth, professional events and activities.
- Created and maintained detailed reports of daily, weekly and monthly operations.
- Inspected equipment and facilities for signs of wear or damage impacting safety.
- Restored customer loyalty by resolving complaints with workers, activities or services rendered.
- Monitored budget and expenditures, keeping facility within budget.
- Developed partnerships with external vendors and suppliers to obtain quality products and services.
Golf Operations/Merchandiser/ Marketing Manager
Westchester Golf and Country Club
09.2019 - 08.2023
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Managed budget implementations, employee evaluations.
- Analyzed market trends and competitor activities to create competitive advantages.
- Growth of 275 to 320 Rounds during Season due to Aggressive Marketing, plus increased revenue by pricing of Memberships
- Increased marketing to bring Summer from loss to Net $150,000 Profit from May- Aug (Off Season)
- Successfully boosting SEO via Google Business
- 35% Growth in Promotions, Pro shop sales and Demo Days
- High Knowledge of Club Systems/Interlinks/Tee Snap
- Managing and Overseeing F&B under General Manager
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Communicated clearly with employees, suppliers and owner to keep everyone on same page and working toward established business goals.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Controlled costs to keep business operating within budget and increase profits.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Developed and maintained relationships with customers and suppliers through account development.
Account Manager
Ship Sticks
04.2018 - 08.2019
- Prepare, examine, or analyze accounting records, financial statements, or other financial reports to assess accuracy, completeness, and conformance to reporting and procedural standards
- Report to management regarding finances of establishment
- Establish tables of accounts and assign entries to proper accounts
- Resolve customer complaints regarding sales and service
- Review operational records and reports to project sales and determine profitability
- Monitor customer preferences to determine focus of sales efforts
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Golf Shop Manager/ Retail Manager
Mystic Dunes, LLC
09.2017 - 04.2018
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit Up 50%
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Managed purchasing, sales, marketing and customer account operations efficiently.
General Manager
Quail Crossing Golf Club
03.2017 - 08.2017
- Administers Golf Shop, F&B, maintenance policies, procedures, controls, and fee configurations to ensure the safekeeping of assets, inventory and resources.
- Interfaces with Golf Courses Superintendent regarding course playing conditions and course setup for special events and tournaments.
- Exhibits leadership in guest hospitality, illustrating excellent customer service and creating positive atmosphere for guest relations.
- Intermittently plays golf with members of all skill levels to encourage passion.
- Responsible for Golf Shop Retail operation to include buying product, managing inventory levels, markdowns, and promotions.
- Addresses guest, member and member guest complaints and resolves problems immediately personally and virtual.
- Maintains golf courses activity records; requisition's equipment and supplies; and submits annual budget request to supervisor.
- Food and Beverage Manager for all food and beverage needs, on course food and beverage needs, banquets, outside events and catering for all golf functions.
- Responsible for financial products of golf club, food and beverage and retail outlet.
- Maintaining budget of beverage cost, wage cost, and supporting sales efforts to drive top-line revenue.
Asst. General Manager
Davie Golf Club
12.2013 - 02.2017
- Excellent communication and strong interpersonal skills that are reflected in a welcoming, friendly, and professional atmosphere.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, and schedules
- Responsible for staffing, scheduling, and personnel
- Generate and report all end of month sales, inventory, play figures, to corporate offices for golf and food operations department
- Cash and systems controls to ensure the safekeeping of assets, inventory, and resources
- Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Managed budget implementations, employee evaluations, and contract details.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Education
Associate of Arts - Communications
University of Southern Indiana
Evansville, IN06.2012
MBA - Sports Management
Indiana University Southeast
New Albany, IN05.2011
Skills
- Budget development and management
- Business development strategies
- Staff training and development
- Leadership effectiveness
- Dependability and responsibility
- Team collaboration
- Microsoft Excel and Word proficiency
- Operational strategy formulation
- Customer service excellence
- Financial performance analysis
- Employee training programs
- Compliance management practices
- Vendor relationship management
- Market analysis techniques
- Problem solving skills
- Account management strategies
- Purchasing processes
Affiliations
2012-2017- Level 3
2023-Present-Level 2
PGA OF AMERICA- Associate
February 2022 to Present
Club Management Association of America
2020 To Present
Association of Golf Merchandisers
Certification
CPR Certification
ServSafe
Timeline
General Manager
Huntington Hills Golf Club
11.2024 - Current
Head Golf Professional
Indian Spring Country Club
08.2023 - 11.2024
Golf Operations/Merchandiser/ Marketing Manager
Westchester Golf and Country Club
09.2019 - 08.2023
Account Manager
Ship Sticks
04.2018 - 08.2019
Golf Shop Manager/ Retail Manager
Mystic Dunes, LLC
09.2017 - 04.2018
General Manager
Quail Crossing Golf Club
03.2017 - 08.2017
Asst. General Manager
Davie Golf Club
12.2013 - 02.2017
Associate of Arts - Communications
University of Southern Indiana
MBA - Sports Management
Indiana University Southeast
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