Alexander Wierzba
Dallas,TX
Summary
Dynamic Product Marketing Manager with a proven track record at Lucchese Bootmaker, excelling in cross-functional collaboration and data-driven strategy. Successfully launched targeted marketing campaigns, enhancing product awareness and driving traffic. Skilled in training and enablement, I foster strong relationships and deliver impactful product storytelling to elevate brand presence.
Overview
4
4
years of professional experience
Work History
Product Marketing Manager
Lucchese Bootmaker
11.2023 - Current
- Developed and launched product training programs to support onboarding, sales enablement, and key company initiatives.
- Monitored and analyzed SEO performance across email, SMS, eCommerce platforms, and Google Search to optimize digital reach and drive traffic.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Increased product awareness by developing and executing targeted marketing campaigns.
Brand Marketing Specialist
Lucchese Bootmaker
02.2022 - 11.2023
- Aided with in-person events and activations, serving as a voice of the brand to customers, press, and partners.
- Named seasonal product lines and crafted compelling copy for ecommerce.
- Oversaw all photoshoots for campaigns and capsule initiatives, ensuring product alignment with Lucchese’s brand voice and visual standards.
Sales Lead
Lucchese Bootmaker
10.2021 - 02.2022
- Acted as a brand ambassador, upholding and communicating Lucchese’s heritage, craftsmanship, and values on the sales floor.
- Collaborated with corporate and marketing teams to support in-store events, product launches, and visual merchandising.
- Built and maintained strong client relationships through personalized service and follow-up outreach.
Project Manager, Client Services
CKJ Transport
04.2021 - 07.2021
- Established a solid reputation as a trusted advisor by consistently exceeding client expectations through exceptional service delivery.
- Ensured accurate, on-time delivery of aggregate loads based on client specifications.
- Monitored dumping operations to prioritize driver safety and site compliance.
- Supervised crush sites and coordinated timely pickups to keep deliveries on schedule.
Education
Marketing Management
Dallas Baptist University
Dallas, TX12-2020
Skills
- Cross-Functional Collaboration
- Training & Enablement
- Product Storytelling
- Data-Driven Strategy
Timeline
Product Marketing Manager
Lucchese Bootmaker
11.2023 - Current
Brand Marketing Specialist
Lucchese Bootmaker
02.2022 - 11.2023
Sales Lead
Lucchese Bootmaker
10.2021 - 02.2022
Project Manager, Client Services
CKJ Transport
04.2021 - 07.2021
Marketing Management
Dallas Baptist University
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