Alexander Zaldua

• Increased Genesis sales by 21% year-over-year, maintaining an average of 95 new Genesis units and 11–12 CPO Genesis units per month.

• Achieved Top 3 Genesis dealership in the U.S. by sales volume.

• Increased Hyundai sales by 10% year-over-year, with an average of 250 new Hyundai, 35 CPO Hyundai, and 75 used units per month.

• Lead and structure large multi-level teams:

• Genesis: 13 sales personnel, 2 sales managers, 2 finance managers

• Hyundai: 25 sales personnel, 2 sales managers, 6 finance managers, 1 BDC manager

• Used Cars: 14 sales personnel, 2 used car managers, 2 used finance managers

• Oversee inventory allocation, pricing strategy, marketing initiatives, and customer satisfaction metrics across multiple brands.

• Directed new and used sales operations, deal desk, and daily performance metrics.

• Improved closing ratios, CRM utilization, and follow-up processes to drive retention and repeat business.

• Collaborated closely with finance, BDC, and service departments to maximize gross and streamline the sales process.

• Managed a luxury sales team and high-value client portfolio.

• Improved conversion rates through strong product knowledge, consultative selling, and relationship management.

• Enhanced cross-department coordination between sales, finance, and service to increase service-to-sales opportunities.

• Led showroom sales execution and daily operations.

• Developed onboarding and training programs to standardize sales processes and improve consistency.

• Delivered consultative sales process and built a growing client base.

• Recognized for strong negotiation and closing skills.

• Performed diagnostics, preventive maintenance, and warranty repairs.

• Built strong OEM technical knowledge that supports credibility in sales and management roles.