Allie Adamek
Dallas
Summary
Experienced marketing professional with a passion for creativity and a proven track record of building brands' organic social media presence. With over 8 years of experience, I have successfully managed all aspects of marketing initiatives, both independently and collaboratively. From high-level marketing initiatives to creating and fulfilling a personal brand, I am proficient in overseeing a marketing strategy from creation to completion. My attention to detail and crisis management experience enable me to effectively navigate challenges and maintain online reputations through proactive and reactive measures.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
Gordon Ramsay North America
07.2023 - Current
- Directly manage and create all aspects of digital marketing campaigns, from ideation, content creation, copywriting, distribution/posting, and analytics
- Individually manage the following social media accounts: @hellskitchen, @streetpizzausa, @luckycatmiami, @ramsayskitchen, @gordonramsayburger, @gordonramsayfishandchips
- Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness through brand-level platforms, local store-level activations and additional marketing channels
- Optimize content strategy across multiple channels to support brand recognition, marketing initiatives and user engagement goals
- Organizing, ideating and executing all content-related photo & video shoots, for both external and internal use - including but not limited to menu matrix and planning imagery, content for social & email, video content for cross-promotional content, third-party delivery photography, new menu & location photoshoots.
- Analyze competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies. Specifically for social and email
- Ideate, create, test and deploy all-brand email campaigns
- Manage asset creation, copywriting, keyword use in conjunction with our paid media partners
- Manage internal coordination with our PR partners to ensure continued success of influencer marketing initiatives, brand awareness, public-facing leads, events by market, and current/upcoming activations and launches.
- Plan and execute store-level influencer-related activations with restaurant management and local teams, including but not limited to individual influencer dines, group dinners, opening events, menu launches, and celebrity appearances.
- Assist with coordination of communication, copywriting, and approval process for menu creation, edits, other external collateral for restaurants
- Provide up to date analytics for all digital platforms to keep track of relevant KPIs, relevant trending content, email segmentation and retention, as well as partner-related growth numbers including PR hits, influencer marketing reach, and paid media revenue.
- Continuously monitor media-related trends to identify new opportunities for digital growth
Founder / Creator
The Real Slim Foodie
01.2016 - Current
- Company Overview: @the_real_slim_foodie on Instagram (87k+ followers)
- Maintain consistent social media presence through content creation, promotional work and industry relationships
- Film all original content
- Previous experience managing social media pages for clients - including content creation, social media management, influencer marketing resources, event planning and execution
- Previous experience consulting with local brands and restaurants on marketing campaigns, influencer activations, social media strategy
Marketing & PR Consultant / Social Media Manager
Studio11 Design
01.2021 - 01.2023
- Social Media Manager - managing, curating and creating content, forming collaborations for three in-house brands (Studio11 Design, Studio11AtHome, Curation By LouVerne)
- Working directly with external Public Relations team on focused initiatives, trendsetting, brand awareness for local & national print, media, social media and influencer partnership opportunities
- Managed all marketing-related aspects for firm’s branding client (TLC Hospitality)
- Oversaw total re-brand while working directly with external graphic designer, including logo creation, website refresh and new collateral
- Ideation, creation and execution of all marketing-related needs for client
- Successfully executed two national-based trade show events based on client’s expectations and visions for press, activations, collateral, etc
Social Media Manager
Vandelay Hospitality
01.2020 - 01.2021
- Developed a refreshed social media marketing strategy, revised brand voice & created content plant to focus on current trends, successful campaigns and new initiatives
- Individually managed all aspects of social media under the umbrella of the Vandelay Hospitality Group, the primary source of digital marketing for this brand (East Hampton Sandwich Co., Hudson House, Lucky’s Hot Chicken, Drake’s Hollywood & VHG Main Page)
- Created all brand-related content - including but not limited to photography/videography for Instagram, UberEats platform, Online Ordering System, TikTok and website
- Managed Influencer Relations program across all brands, including forming direct relationships with Dallas-area influencers, coordinating all direct communication for campaigns, setting up visits with restaurant teams, following through on content and requirements & engaging from the brand accounts
- Worked directly with Marketing team, VP of Brand, Operations Team, VP of Culinary to create and coordinate activations, marketing pushes & focuses, as well as every day coordination while executing these from a high-level and store-level position
- Analyzed and reported social media and online marketing campaign results
- Monitored online presence of company’s brand to engage with users and strengthen customer relationships
Social Media Specialist
Gold’s Gym International
01.2017 - 01.2020
- Managed all brand social media channels (Facebook, Twitter, Instagram and LinkedIn), over100 local Facebook pages in the parent-child structure as well as local Yelp and Google Business review pages
- Established a unique tone and voice for each channel based on audience demographics, insights and content performance
- Curated content calendars, creating and collaborating on visual content assets, scheduling content and posting in real-time when necessary on all platforms
- Monitoring, escalating and responding to all in-bound messages/comments on each brand page
- Supported various branches of the business with need-based curated content, social initiatives and a general resource for franchisees, licensing partner, local field marketing social media support in addition to help managing the Brand Ambassador program
- Maintained consistent relationships and worked directly with external PR, creative and paid media agency partners as well as vendors, account reps, etc
- Analyzed and reported social media and online marketing campaign results
Social Media & Content Manager
Rusty Taco, Inspire Brands
01.2016 - 01.2017
- Managed, curated content, posted and monitored all brand Facebook, Twitter and Instagram channels,8 local Facebook pages and local Yelp and Google Business review pages
- Grew Instagram presence from
- Captured all brand photography for social posts, ads and in-store marketing/POP
- Created brand-wide print and digital ad campaigns
- Organized and promoted local events & festival participation
Education
Public Relations
Baylor University
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Ursuline Academy
01.2012
Skills
- Digital Marketing
- Social Media Management
- Influencer Marketing
- Public Relations
- Copywriting
- Content Creation
- Outward Engagement
- Analytics
- Event Planning
- Customer Service
- Creativity
- Team Building
Timeline
Digital Marketing Manager
Gordon Ramsay North America
07.2023 - Current
Marketing & PR Consultant / Social Media Manager
Studio11 Design
01.2021 - 01.2023
Social Media Manager
Vandelay Hospitality
01.2020 - 01.2021
Social Media Specialist
Gold’s Gym International
01.2017 - 01.2020
Founder / Creator
The Real Slim Foodie
01.2016 - Current
Social Media & Content Manager
Rusty Taco, Inspire Brands
01.2016 - 01.2017
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Ursuline Academy
Public Relations
Baylor University
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