Summary
Overview
Work History
Education
Skills
Timeline
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ALEXANDRA AIELLO

Charlotte,NC

Summary

Experienced content director with a dynamic history at NASCAR, leading a team to enhance fan engagement through strategic content. Known for developing strong partnerships that drive results and improve marketing strategies. Adept at using analytics to inform decisions and improve content delivery. Committed to innovative strategies that boos brand visibility and partners satisfaction.

Overview

6
6
years of professional experience

Work History

Director, Track Content

NASCAR
Charlotte, NC
09.2023 - Current
  • Led a team of five in crafting content strategies that increased fan engagement across digital channels.
  • Collaborated with internal stakeholders and corporate sponsors to develop and deliver integrated campaigns that align with NASCAR's marketing strategy and brand presence, and amplify partner goals.
  • Utilized data and analytics to evaluate campaign performance, providing actionable insights to internal stakeholders and partners, refining strategies for optimal engagement, and ROI.
  • Provided leadership and mentorship to the track content team, fostering creativity, and ensuring high-quality deliverables that met internal stakeholders' and partner expectations.

Senior Manager, Partnership Services

NASCAR
Charlotte, NC
06.2022 - 09.2023
  • Led partnership programs, managing end-to-end activation, contract fulfillment, and ensuring alignment with partner objectives and NASCAR's brand strategy.
  • Developed and executed innovative sponsorship activations that enhanced partner visibility and fan engagement, contributing to increased ROI for stakeholders.
  • Managed cross-functional teams to deliver seamless collaboration between internal departments, external agencies, and corporate partners for NASCAR events.
  • Strengthened partner relationships through regular communication, strategic planning sessions, and proactive issue resolution, resulting in a 100% partnership renewal rate.
  • Contributed to NASCAR's growth strategy by identifying new partnership opportunities, and fostering relationships with key industry stakeholders.

Manager, Track Content

NASCAR
Charlotte, NC
06.2020 - 06.2022
  • Executed marketing strategies across multiple social platforms.
  • Managed content creation and execution across multiple digital platforms for Mid-Atlantic Region NASCAR events.
  • Coordinated and assisted in launching digital campaigns in collaboration with corporate partners.
  • Developed and implemented strategic plans to achieve company objectives.

Communications Assistant

Darlington Raceway
Darlington, SC
05.2019 - 06.2020
  • Coordinated and executed the social media and digital content strategy for Darlington Raceway.
  • Oversaw execution of email strategies, social media promotions, and ad campaigns within the digital marketing framework.
  • Created and implemented marketing and communications plans.

Education

Bachelor - Journalism And Mass Communication

University of Colorado At Boulder
Boulder, CO
05.2016

Skills

  • Content Strategy and Planning
  • Strategic Partnership Development
  • Contract Negotiation and Fulfillment
  • Team Leadership and Development
  • Creative Problem-Solving
  • Project Management
  • Budget Management
  • Microsoft Office Suite
  • Adobe Photoshop
  • Adobe Premiere Pro

Timeline

Director, Track Content

NASCAR
09.2023 - Current

Senior Manager, Partnership Services

NASCAR
06.2022 - 09.2023

Manager, Track Content

NASCAR
06.2020 - 06.2022

Communications Assistant

Darlington Raceway
05.2019 - 06.2020

Bachelor - Journalism And Mass Communication

University of Colorado At Boulder

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ALEXANDRA AIELLO