Summary
Overview
Work History
Education
Skills
References
Timeline
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Alexandra Albaladejo

Miami

Summary

Dynamic marketing, sales, and events leader with a proven track record in B2B engagement, client success, and revenue growth. Skilled in executing high-impact events, managing strategic partnerships, and driving business transformation for global enterprises. Adept at cross-functional collaboration, data-driven decision-making, and delivering exceptional client experiences across North America and Europe.

Overview

5
5
years of professional experience

Work History

Events and Customer Success Manager

GDS Group, Inc.
Miami
04.2024 - Current
  • Strategically plan and execute high-impact B2B events that align with revenue goals, partner priorities, and client business objectives.
  • Manage full-cycle event execution, including pre-event planning, onsite logistics, and post-event analysis to maximize client engagement and ROI.
  • Manage event technology, including onsite app administration and delegate-sponsor matchmaking, ensuring personalized schedules and high engagement.
  • Serve as the primary point of contact for high-level business executives, managing communications and ensuring an exceptional customer experience from onboarding to post-event follow-ups.
  • Coordinate and optimize event details, including landing pages, promotional strategies, venue sourcing, speaking engagements, vendor coordination (25+ vendors per event), branding strategy, cocktail receptions, and ancillary events.
  • Analyze event performance metrics, tracking KPIs such as ROI, engagement levels, and pipeline growth to enhance future event strategies.
  • Oversee budget management, including PO creation, vendor negotiations, and invoice processing to ensure cost-effective and seamless event execution.
  • Collaborate cross-functionally with sales, marketing, product, and technical teams to align event objectives with business priorities.
  • Drive innovation in event strategy, continuously identifying ways to enhance the attendee experience and improve engagement.
  • Travel internationally (20-28 weeks per year) to oversee in-person event execution across North America and Europe.
  • Curate and collect event materials, including headshots, biographies, and company profiles, to enhance delegate visibility and networking opportunities.

Senior Enterprise Account Executive, Digital Trans

GDS Group, Inc.
Miami
05.2023 - 04.2024
  • Partner with SVP and C-suite executives, work strategically with customers to position them and their advanced solutions in front of key decision makers from the largest enterprises in Europe and North America.
  • Own the full sales cycle process to ensure delivery against key performance metrics
  • Provide strong expertise on digital transformation to help develop solutions that promote long-term engagement with GDS Group
  • Engage with solution providers across the globe at the forefront of cutting-edge innovation and carry out project management
  • Develop a robust pipeline and drive market share by securing new business opportunities while nurturing and developing relationships with existing clients
  • Orchestrate and oversee the project management aspects for enterprise client initiatives, guaranteeing their meticulous and thorough execution through qualified IT solution providers.
  • Speaking with decision makers about their strategic commercial objectives and communicating our capability to directly match their solutions to enterprise projects.
  • Developing a continuous sales pipeline by researching the multiple layers of your market to identify prospect organizations
  • Articulate our value proposition to ensure the business impact of the solution is understood by clients

Field Sales and Marketing Manager

TTi Global
Miami
08.2022 - 05.2023
  • Implement Strategic corporate brand marketing initiatives and promotional activities.
  • Monitor and report weekly sales and analyze results to identify opportunities and strategize to improve performance
  • Plan and execute demo events, trade shows and other in person marketing campaigns to increase sales
  • Develop primary knowledge of the market place to effectively analyze market potential and communicate competitor market data
  • Build and maintain positive relationships with important stakeholders across different channels
  • Designed print advertising and graphics to enhance client engagement

Marketing Account Coordinator

Carahsoft
Reston
01.2022 - 08.2022
  • Created and organized onsite and online events, communications, advertising and collateral
  • Developed and maintained strong relationships with clients to maximize the ROI of dual marketing projects
  • Coordinated and conducted informational webcasts, utilizing organizational skills to work with speakers, distributed content and liaised and with sales teams for post event follow-up
  • Executed tactical and strategic marketing projects utilizing a variety of skills and mediums
  • Produced marketing plans in conjunction with management team
  • Prepared press releases and promotional deliverables

Assistant Director of Operations & Lead Coordinato

Bluestone Communications
Harrisonburg
01.2020 - 12.2021
  • Media relations lead for the entire firm, supporting outreach on behalf of our clients and ensuring that the agency is maintaining strong relationships with local media.
  • Coordinated meetings among clients and strengthened client relations
  • Developed press materials and promotional pieces to strategically send to key media outlets.
  • Planned promotional content schedule for engagement growth strategy
  • Lead meetings, promotional events, and career workshops among the firm and guest speakers
  • Primarily responsible for all financial matters and performing budget management tasks
  • Executed client research and social media analytics

Education

Bachelor of Arts - Public Relations Studies

James Madison University
Harrisonburg, VA
05-2022

Skills

  • Bilingual: Fluent in Spanish and English
  • CRM Data Analysis
  • Project Management
  • Adobe Creative Cloud
  • Google Suite
  • Mondaycom
  • Microsoft Suite
  • Salesforce
  • Sales Navigator
  • SQL/MQL
  • Content Strategy
  • Process Analysis & Improvement
  • Business Analysis
  • Networking and Wireless
  • SEO / SEM
  • Campaign Strategy

References

References available upon request.

Timeline

Events and Customer Success Manager

GDS Group, Inc.
04.2024 - Current

Senior Enterprise Account Executive, Digital Trans

GDS Group, Inc.
05.2023 - 04.2024

Field Sales and Marketing Manager

TTi Global
08.2022 - 05.2023

Marketing Account Coordinator

Carahsoft
01.2022 - 08.2022

Assistant Director of Operations & Lead Coordinato

Bluestone Communications
01.2020 - 12.2021

Bachelor of Arts - Public Relations Studies

James Madison University

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Alexandra Albaladejo