Alexandra Anderson
Dallas
Summary
Dynamic communications professional with extensive experience at Concannon Business Consulting, specializing in strategic media relations and impactful content creation. Proven ability to enhance brand messaging and execute successful events, leveraging strong collaboration and time management skills. Adept in crisis communication and utilizing analytics to drive effective strategies.
Overview
6
6
years of professional experience
Work History
Senior Communications Consultant
Concannon Business Consulting for TMNA
Plano
11.2022 - Current
- Develop and implement communication strategies for vehicle launches, EV rollouts, sustainability initiatives, and brand campaigns.
- Manage public relations and media outreach, including auto journalists, trade publications, and influencers.
- Create press kits, media releases, and talking points tailored to car features, safety, design, and tech innovations.
- Oversee internal communications about company direction, new models, safety protocols, and employee programs.
- Support crisis communication efforts, especially during recalls, supply chain issues, or regulatory scrutiny.
- Coordinate with marketing, product, and engineering teams to ensure accurate and compelling communications.
- Monitor auto industry trends, competitors, and news coverage to adjust messaging and strategy accordingly.
- Plan and execute events, including auto shows, test drive experiences, media days, and dealer launches.
- Ensure consistent brand messaging across advertising, digital media, and customer communications.
- Use data and analytics to measure the impact of communications and adjust strategy as needed.
Marketing Coordinator
Highland Homes
Plano
02.2022 - 12.2022
- Creates all content for Highland Homes subdivision social media accounts
- Plans and executes events for Highland Employees/Realtors/Buyers from start to finish
- Works directly with all facets of the business to ensure marketing collateral is
current and presentable
Marketing and Communications Coordinator
NetVU
Irving
09.2019 - 02.2022
- Sets up and executes all partner webinars and conferences
- Contributes to all deliverables (social media, email campaigns, and
business development marketing) - Writes and edits monthly newsletter articles and press releases
- Helped develop and maintain relationship with key sponsoring partner and other corporate partners
- Acts as liaison between corporate partners communication teams and NetVU
- Represents NetVU at all conferences, and ensures guest speakers are
prepared
Education
Bachelor of Arts - Broadcast Journalism and Political Communication
Ohio University
Athens, OH05-2018
Skills
- Communication strategy
- Media relations
- Content creation
- Event planning
- Brand messaging
- Social media management
- Team collaboration
- Time management
- Speech writing
- Corporate communications
- Internal communications
- Press releases
- Copywriting
- Adobe Premiere
- Camtasia
- FinalCut Pro
- Camera and Audio Operations
- Microsoft Suite
Affiliations
- Current Professional Indoor Soccer Player in the MASLW
- Current Semi-Professional Outdoor Soccer Player in the UPSL
- Volunteer: Wounded Warrior Project
Helps injured veterans - Volunteer: She Has A Name
Helps fight human trafficking
Accomplishments
- Ohio University Women's Soccer Captain
November 2016 — May 2018 - Simply Futbol Women's Soccer Captain
Current
Timeline
Senior Communications Consultant
Concannon Business Consulting for TMNA
11.2022 - Current
Marketing Coordinator
Highland Homes
02.2022 - 12.2022
Marketing and Communications Coordinator
NetVU
09.2019 - 02.2022
Bachelor of Arts - Broadcast Journalism and Political Communication
Ohio University
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