Alexandra Anthony Smith
Stafford,Virginia
Summary
Marketing Manager with 8+ years experience driving strategic marketing initiatives and leading dynamic teams in property management/multifamily marketing. Proven expertise in leveraging SEM, SEO, and data-driven strategies to enhance digital marketing performance and optimize campaign effectiveness. Passionate about fostering collaboration and innovation to achieve organizational goals and elevate brand visibility.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Van Metre Companies
09.2019 - Current
- Led and developed a team of 3 marketing professionals, optimizing team workflows and processes.
- Analyze market trends, optimizing campaigns for enhanced profitability.
- Manage digital ads and SEO, driving significant improvements in cost efficiency.
- Develop and oversee property budgets, leveraging Yardi programs for insights.
- Coordinate projects, ensuring alignment with departmental goals and stakeholder needs.
- Develop and implement innovative marketing strategies, aligning with company goals to drive growth and enhance brand positioning in the competitive market.
- Revolutionize digital advertising and SEO strategies, significantly improving cost efficiency and online visibility for property portfolios.
- Leverage Yardi programs for data-driven insights, optimizing property budgets and aligning marketing efforts with financial goals.
- Orchestrate cross-functional projects, ensuring seamless alignment between departmental objectives and diverse stakeholder requirements.
- Craft and execute forward-thinking marketing strategies, bolstering brand positioning and driving substantial growth in a competitive landscape.
Regional Marketing Manager
Kettler
02.2018 - 09.2019
- Monitored and optimized SEO/SEM performance, providing actionable insights and strategic recommendations that improved search engine rankings and lead generation efficiency.
- Designed and presented RFPs for prospective properties, contributing to the successful expansion of Kettler’s portfolio.
- Developed and implemented an internal marketing benchmark "strategic playbook", training team members on best practices, which improved campaign execution.
- Managed website content with a focus on SEO optimization, ensuring compliance with fair housing regulations and driving increased website traffic.
- Created and executed email marketing campaigns, writing compelling copy and designing content.
- Managed annual marketing budgets for residential properties, ensuring campaigns stayed within budget while maximizing ROI.
- Designed a wide range of advertising collateral, including flyers, brochures, rack cards, and social media graphics, resulting in improvement in brand visibility and engagement.
- Produced company collateral, including business cards, letterhead, and envelopes, ensuring a cohesive and professional brand image across all communications.
- Kept up-to-date with market and sub-market trends, leveraging knowledge to recommend strategic adjustments that enhanced marketing effectiveness and competitiveness.
Resident Accounts Manager
The Bozzuto Group
02.2017 - 02.2018
- Resident Account Management: Oversee and manage all aspects of resident accounts, ensuring timely processing of payments and addressing any delinquency issues for 644 residential units, as well as retail and commercial tenants.
- Delinquency Management: Track and manage delinquent accounts, initiate necessary steps for collection, and coordinate with tenants to resolve outstanding balances in accordance with company policies.
- Check Scanning & Administrative Duties: Execute check scanning processes, update records, and maintain accurate documentation of payments for both residents and commercial tenants.
- Renewals & Lease Administration: Coordinate lease renewals, manage Document Automation (DA), Automated Maintenance Estimates (AME), and Other Maintenance Estimates (OME), ensuring compliance with lease terms and timely renewals.
- Collaboration with Assistant General Manager: Work closely with the Assistant General Manager to post invoices, review, and ensure correct budget coding for expenses, ensuring compliance with financial protocols.
- Community Outreach & Social Media Engagement: Lead community engagement efforts through social media campaigns and in-person events, building partnerships with local organizations, tenants, and prospective residents to strengthen the property’s community presence.
- Fair Housing Compliance: Maintain Fair Housing Certification, ensuring compliance with all regulations and promoting an inclusive environment in every aspect of business operations, from leasing to community engagement.
Assistant Property Manager
The Bozzuto Group
07.2016 - 02.2017
- Ensure financial objectives are met by tracking rent collection and managing delinquency
- Conduct informative and personalized tours of the community which result in new leases
- Build brand loyalty by striving to ensure every resident interaction is positive and consistent
- Ensure property interior and exterior are impeccable, and the team appropriately represents the Bozzuto brand with a crisp, professional appearance
- Coach, mentor, and inspire team members to perform task with efficiently and ensure high customer satisfaction
- Support the Property Manager by taking responsibility and leading when needed
Sales and Marketing Associate
The Bozzuto Group
12.2015 - 07.2016
- Convert leads into community tours by following up with all prospects and providing helpful and compelling information about the community and neighborhood
- Conduct informative and personalized tours of the apartment community that result in new leases
- Build brand loyalty by ensuring that the resident experience is positive and consistent
- Generate awareness, interest and excitement via social media
Marketing Manager & Event Coordinator
The Farm at Broad Run
02.2015 - 12.2015
- Create marketing campaigns for The Farm including email programs, outreach material, and direct mailers
- Establish company’s online presence by managing website updates and monitoring all content
- Plan and hosted events; 3-day Oktoberfest, Spring Fest
- Create relationships with farmers and vendors
- Assist with marketing strategy for landscaping division, Community Landscape Services
- Administrative organization and tasks
- Social media content curation
- Digital monitoring and tracking
Front of House Manager & Hospitality Coordinator
Capital Ale House
07.2013 - 02.2015
- Mange front of house and back of house staff
- Ensure high quality customer service is upheld by continuous staff training
- Plan and organize large dinner parties and banquets including collaborating with Executive Chef
- Execute closing and opening duties; banking, books, inventory tracking and orders
- Maintain consistent food quality assurance
Education
Bachelor of Science (B.S.) - Media Studies
Radford University
Radford, Virginia05.2013
Skills
- Data-Driven & Motivated: Proficient in utilizing data to drive decisions, enhance strategies, and measure success Motivated to continuously improve processes and outcomes
- Creative & Copywriting Skills: Strong ability to create compelling content and craft clear, engaging messaging for marketing materials, emails, social media, and community outreach
- Attention to Detail: High level of precision and accuracy in all tasks, from managing tenant accounts to overseeing marketing initiatives and event organization
- Digital Marketing Expertise: Knowledgeable in digital marketing tools and platforms, including social media management, SEO, email campaigns, and analytics to drive engagement and growth
- Marketing Strategy Implementation: Experienced in developing and executing marketing strategies to promote properties, enhance community engagement, and attract new tenants
- Leadership & Management: Over 8 years of experience in management roles, overseeing teams, delegating tasks, and ensuring operational success while fostering a positive and efficient work environment
- Team-Oriented: Collaborative team player, adept at working cross-functionally with diverse teams, including management, marketing, and maintenance staff
Timeline
Marketing Manager
Van Metre Companies
09.2019 - Current
Regional Marketing Manager
Kettler
02.2018 - 09.2019
Resident Accounts Manager
The Bozzuto Group
02.2017 - 02.2018
Assistant Property Manager
The Bozzuto Group
07.2016 - 02.2017
Sales and Marketing Associate
The Bozzuto Group
12.2015 - 07.2016
Marketing Manager & Event Coordinator
The Farm at Broad Run
02.2015 - 12.2015
Front of House Manager & Hospitality Coordinator
Capital Ale House
07.2013 - 02.2015
Bachelor of Science (B.S.) - Media Studies
Radford University
Similar Profiles
Sarina GalloSarina Gallo
Leasing Consultan at Van Metre CompaniesLeasing Consultan at Van Metre Companies
Devan FordDevan Ford
Inventory Supervisor at Van Metre CompaniesInventory Supervisor at Van Metre Companies
Daniele DeGuzmanDaniele DeGuzman
Constructionanager at Van MetreConstructionanager at Van Metre