Alexandra A. Traub
Steamboat
Summary
Results-driven advertising and sales professional with expertise in cross-platform advertising media outlets. Consistently exceeds revenue targets while fostering strong relationships with clients, agencies, and stakeholders. Specializes in developing and executing media strategies aligned with KPIs such as audience reach and engagement. Tech-savvy and solution-oriented, thrives in fast-paced environments, leveraging innovative tools and data insights to drive client success.
Overview
15
15
years of professional experience
Work History
Senior Account Executive
Cint
04.2024 - 07.2025
- Managed a $3.56M SaaS media measurement portfolio, collaborating with top media agencies GroupM, DentsuX, Carat, CrossMedia, Within, and Fundamental Media to implement advanced technology-driven measurement methodologies.
- Drove SaaS sales growth by positioning Cint's technology platform as a solution for optimizing cross-channel campaigns (TV/Video, Audio, Programmatic, DOOH, OOH, Radio, CTV), delivering measurable brand lift and campaign ROI.
- Developed tailored tech-enabled measurement solutions, helping advertisers exceed KPIs in reach, engagement, and frequency while aligning with industry benchmarks.
- Enabled data-driven decision-making for clients by leveraging SaaS-based attribution models and brand lift studies, providing actionable insights that enhanced campaign performance.
- Partnered with product and engineering teams to refine offerings and ensure seamless solution implementation, resulting in successful launches and improved client satisfaction.
- Strengthened client relationships by acting as a trusted advisor on technology and product adoption to showcase measurement best practices, fostering deeper engagement and portfolio growth.
Account Executive
Vevo
New York City
05.2019 - 04.2024
- Managed $17M across key accounts across GroupM and across independent agencies like CrossMedia, Media Kitchen, and Media Storm agency.
- Grew my Book of Business 34% YoY - with key clients including Uber, Mars, Coca-Cola, Signet, Dell, Peacock, Unilever, Nationwide, Google & Target.
- Surpassed CTV sales goal of $3M by over 160%.
- Sold sponsorships, FEP, VOD, Linear, CTV, and Programmactic across YouTube and other distribution partners such as Samsung, Pluto and Roku.
- Managed and called on local market accounts across Philadelphia, Pittsburgh, and Delaware - delivering $1M in yearly sales.
- Strengthened client and agency relationships by aligning media solutions with business objectives, leading to increased investment and repeat business.
- Provided hands-on mentorship and strategic guidance to a team of 3, fostering professional growth and building product knowledge that elevated team performance.
- Worked cross-functionally with other departments to maximize efficiency and ensure the best campaign experience for all clients.
Account Executive
Fox Networks
New York City
11.2015 - 05.2019
- Responsible for the major accounts across GroupM holdco, Noble People and Cross Media.
- Ran a book of business for a total of $12M while ensuring 12% YoY growth.
- Identify and target zero share accounts to bring in new business across key agencies.
- Sold advertising and sponsorship solutions across the Fox Networks GroupM portfolio across digital, mobile platforms, programmatic and CTV as well as custom branded and partnered content, inclusive of VR/360 video offerings (Fox.com, Fox on Hulu, FSGO, FX, FXX and National Geographic).
- Successfully sold and executed one of the first advanced ad products across Fox, securing 100% SOV unit on Fox.com and generating $100K+ in revenue.
- Led the negotiation of a Master Service Agreement (MSA) with IBM, ensuring compliance with legal, and secured a spot as one of their preferred partners across all channels.
- Serve as an internal expert in the CTV space, helping to educate other co-workers.
Sales Service Executive
Viacom Media Networks
New York City
04.2013 - 11.2015
- Managed over 75+ clients, driving $5 million in digital media out of Carat, Initiative, Wieden & Kennedy, Active, HN Media, ID.
- Identified key prospective new business and drove $250k+ across smaller agencies such as New York State and City Department of Health and Accordant Media (Devry College).
- Led end-to-end sales process, from analyzing client objectives and developing tailored media solutions to overseeing campaign delivery and producing post-campaign performance reports.
- Coordinated cross-functional teams (Pricing, Traffic, and Ad Operations) to align proposals with client goals and ensure accurate campaign execution and impression delivery.
Client Service Representative
Viacom Media Networks
New York City
02.2012 - 04.2013
- Fostered relationships across Mediavest, Carat, Mindshare, OMD, Intention, and MEC Interaction.
- Developed and managed partnerships with key strategic accounts across the Viacom Media Networks portfolio, including MTV, VH1, CMT, LOGO, Spike, and Comedy Central.
- Executed and maintained online media sponsorships with accounts including Macy's, Absolut, Smirnoff, Johnson & Johnson, Starwood Hotels, and Warner Brothers.
Executive Assistant
Viacom Media Networks
New York City
07.2011 - 02.2012
- Supported major tentpole events such as VMAs, O Music Awards, and Crossroads by organizing guest lists, logistics, collateral, and activities.
- Managed executive calendars and scheduled appointments for senior leadership teams.
- Assisted in project management by tracking deadlines and deliverables for various initiatives.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Provided administrative support to the VP of Digital Sales and the SVP of Integrated Marketing.
Internship
Viacom Media Networks
New York City
06.2010 - 08.2010
- Developed and pitched original marketing ideas to the sales team, assisted in preparation for client meetings.
Education
Bachelor of Arts - Communication, Business
THE UNIVERSITY OF ARIZONA
Tucson, AZ05.2011
Skills
- SaaS sales
- Campaign optimization
- Data-driven insights
- Measurement methodologies
- Technology adoption
- Client relationship management
- Problem solving
- Relationship building
- Deal negotiation
- Pitch presentations
- Pipeline management
- Attention to detail
- Customer service
- Territory management
- Project management
- Prospecting and networking
- Team mentorship
- media measurement
- cross-channel optimization
Timeline
Senior Account Executive
Cint
04.2024 - 07.2025
Account Executive
Vevo
05.2019 - 04.2024
Account Executive
Fox Networks
11.2015 - 05.2019
Sales Service Executive
Viacom Media Networks
04.2013 - 11.2015
Client Service Representative
Viacom Media Networks
02.2012 - 04.2013
Executive Assistant
Viacom Media Networks
07.2011 - 02.2012
Internship
Viacom Media Networks
06.2010 - 08.2010
Bachelor of Arts - Communication, Business
THE UNIVERSITY OF ARIZONA
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