ALEX BARCZUK
VP, Account Director (Content Strategy & Marketing Lead)
Excelsior,MN
Summary
Enterprise content and marketing leader with 18+ years of experience building and scaling multi-channel content strategies for global brands. I specialize in transforming complex business priorities into clear, compelling narratives that drive engagement across B2C, B2B, and partner ecosystems.
My work sits at the intersection of content strategy, marketing operations, and technology—where I’ve led the development of high-performing content systems spanning digital, social, CRM, partnerships, and experiential channels. I bring a strong focus on content governance, lifecycle management, and AI-enabled workflows to create scalable, personalized experiences without compromising quality or brand integrity.
Known for aligning cross-functional teams and senior stakeholders, I partner closely across product, creative, data, and marketing organizations to deliver cohesive, insight-driven storytelling that drives measurable business impact.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
VP, Account Director
The Lacek Group (Ogilvy Group)
Minneapolis
11.2023 - Current
- Owned enterprise content strategy and execution for $15M+ Global Marriott Bonvoy account across digital, CRM, partnerships, and experiential channels
- Defined and scaled multi-audience content frameworks to support loyalty growth, engagement, and brand storytelling
- Led cross-channel content planning and governance, ensuring consistency across owned, earned, and partner ecosystems
- Developed value propositions and narrative frameworks for partnerships (MGM, Starbucks, Uber, Taylor Swift Eras Tour)
- Implemented performance measurement frameworks, optimizing effectiveness and ROI through data-driven insights
- Partnered with Creative, Data, and MarTech teams to operationalize delivery at scale
- Designed and implemented AI-assisted content workflows to scale personalization and improve production efficiency
- Leveraged automation and data systems to optimize content delivery and lifecycle management
- Championed responsible AI use in marketing operations and content creation
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Mentored senior team members to enhance their leadership capabilities and decision-making skills.
Senior Director
The Lacek Group (Ogilvy Group)
Minneapolis
08.2018 - 11.2023
- Spearheaded rebranding of three loyalty programs into Marriott Bonvoy, boosting customer retention and engagement.
- Led team of 15 to develop data-driven marketing strategies utilizing AI and automation.
- Drove initiatives to enhance client satisfaction, fostering long-term enterprise relationships.
- Managed influencer campaigns and strategic partnerships to amplify brand reach and client ROI.
- Managed relationships with key clients to ensure alignment on project goals.
- Directed cross-functional teams in developing integrated marketing campaigns.
Creative Services Director
Radisson Hotel Group
Minneapolis
06.2017 - 08.2018
- Directed global rebrand of Carlson Rezidor into Radisson Hotel Group, ensuring timely and on-budget execution across regions.
- Led creative strategy for marketing campaigns across hotel properties.
- Oversaw digital content creation for social media and website platforms.
- Collaborated with cross-functional teams to enhance brand identity and guest experience.
- Managed creative and agency teams to oversee brand identity and digital marketing strategies.
- Launched virtual reality hotel experiences to enhance consumer engagement and foster loyalty growth.
Account Brand Director
Teviot Inc.
Scotland
05.2013 - 06.2017
- Spearheaded U.S. market expansion, enhancing brand experiences for clients such as Regis Corporation.
- Developed omnichannel product marketing strategies integrating digital, experiential, and traditional media for measurable results.
Education
BA - Marketing Communications
University of Johannesburg
South Africa 01.2002 - 01.2006
Skills
Content governance
Content lifecycle management
Taxonomy/metadata
Content repository / DAM
Personalization at scale
Content operations
Channel strategy (digital, social, CRM, events)
Thought leadership
AI-driven marketing
Client relationship management
Strategic planning
Enterprise Account Executive Leadership
Process Improvement & Scalability
360 Marketing Strategy & Execution
Performance Marketing & Data Analytics
P&L Management & Budget Optimization
Digital Growth & Omnichannel Strategy