Summary
Overview
Work History
Education
Skills
Websites
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ALEX BARCZUK

ALEX BARCZUK

VP Marketing Client Services
Excelsior,MN

Summary

Dynamic leader with a proven track record, driving client retention and service delivery for major accounts. Expert in strategic planning and performance marketing, I spearheaded initiatives that enhanced brand engagement and optimized budgets, fostering long-term partnerships and delivering measurable results. Passionate about mentoring and cross-functional collaboration.

Overview

19
19
years of professional experience

Work History

VP, Account Director

The Lacek Group (Ogilvy Group)
Minneapolis
11.2023 - Current
  • Directed client service delivery for $15M+ Marriott Bonvoy account, ensuring seamless program execution and surpassing expectations.
  • Developed comprehensive business plans to drive growth and market expansion.
  • Led strategic initiatives for Marriott Bonvoy’s Loyalty program, guiding enhancements through data-driven insights.
  • Cultivated partnerships with MGM, Starbucks, Uber, and Taylor Swift’s Eras Tour to enhance customer engagement.
  • Managed $1M+ rebranding initiative, coordinating cross-functional teams to strengthen brand positioning.
  • Utilized analytics and performance reporting to improve ROI and resource allocation.
  • Collaborated with cross-functional teams to align objectives across departments.
  • Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
  • Fostered relationships with key stakeholders to support organizational objectives.
  • Mentored senior leaders to enhance their leadership capabilities and decision-making skills.

Senior Director

The Lacek Group (Ogilvy Group)
Minneapolis
08.2018 - 11.2023
  • Spearheaded rebranding of three loyalty programs into Marriott Bonvoy, boosting customer retention and engagement.
  • Led team of 15 to develop data-driven marketing strategies utilizing AI and automation.
  • Drove initiatives to enhance client satisfaction, fostering long-term enterprise relationships.
  • Managed influencer campaigns and strategic partnerships to amplify brand reach and client ROI.
  • Managed relationships with key clients to ensure alignment on project goals.
  • Directed cross-functional teams in developing integrated marketing campaigns.

Creative Services Director

Radisson Hotel Group
Minneapolis
06.2017 - 08.2018
  • Directed global rebrand of Carlson Rezidor into Radisson Hotel Group, ensuring timely and on-budget execution across regions.
  • Led creative strategy for marketing campaigns across hotel properties.
  • Oversaw digital content creation for social media and website platforms.
  • Collaborated with cross-functional teams to enhance brand identity and guest experience.
  • Managed creative and agency teams to oversee brand identity and digital marketing strategies.
  • Launched virtual reality hotel experiences to enhance consumer engagement and foster loyalty growth.

Account Brand Director

Teviot Inc.
Scotland
05.2013 - 06.2017
  • Spearheaded U.S. market expansion, enhancing brand experiences for clients such as Regis Corporation.
  • Developed omnichannel product marketing strategies integrating digital, experiential, and traditional media for measurable results.

Education

BA - Marketing Communications

University of Johannesburg
South Africa

Skills

  • Client Retention & Service Delivery
  • Client relationship management
  • Strategic planning
  • Program Execution & Operations
  • Service Recovery & Satisfaction Management
  • Enterprise Account Leadership
  • Process Improvement & Scalability
  • 360 Marketing Strategy & Execution
  • Performance Marketing & Data Analytics
  • P&L Management & Budget Optimization
  • Digital Growth & Omnichannel Strategy
  • Brand Development & Storytelling
  • Influencer & Partnership Marketing
  • Leadership & Cross-functional Collaboration

Websites

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ALEX BARCZUKVP Marketing Client Services
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