ALEX BARCZUK
VP, Account Director (Content Strategy & Marketing Lead)
Excelsior,MN
Summary
Strategic client services and brand leader with 18+ years of experience partnering with Fortune 500 organizations to solve complex business challenges through brand strategy, customer experience, integrated marketing, and organizational transformation. Proven success leading executive client relationships, facilitating strategic planning initiatives, building high-performing cross-functional teams, and delivering business growth through trusted partnerships. Recognized for translating business objectives into actionable strategies that drive measurable results.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Leadership Highlights
- 18+ years leading strategic client partnerships across agency and consulting environments
- Managed $15M+ enterprise account
- Led teams of up to 15 cross-functional professionals
- Directed multi-million-dollar global brand transformation initiatives
- Built long-term executive relationships with Fortune 500 clients
- Drove agency growth through strategic account expansion and innovation
- Experienced leading branding, loyalty, CRM, digital, and integrated marketing initiatives
Work History
VP, Account Director
The Lacek Group (Ogilvy Group)
Minneapolis
11.2023 - Current
- Owned enterprise content strategy and execution for $15M+ Global Marriott Bonvoy account across digital, CRM, partnerships, and experiential channels
- Defined and scaled multi-audience content frameworks to support loyalty growth, engagement, and brand storytelling
- Led cross-channel content planning and governance, ensuring consistency across owned, earned, and partner ecosystems
- Developed value propositions and narrative frameworks for partnerships (MGM, Starbucks, Uber, Taylor Swift Eras Tour)
- Implemented performance measurement frameworks, optimizing effectiveness and ROI through data-driven insights
- Partnered with Creative, Data, and MarTech teams to operationalize delivery at scale
- Designed and implemented AI-assisted content workflows to scale personalization and improve production efficiency
- Leveraged automation and data systems to optimize content delivery and lifecycle management
- Championed responsible AI use in marketing operations and content creation
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Mentored senior team members to enhance their leadership capabilities and decision-making skills.
Senior Director
The Lacek Group (Ogilvy Group)
Minneapolis
08.2018 - 11.2023
- Spearheaded rebranding of three loyalty programs into Marriott Bonvoy, boosting customer retention and engagement.
- Led team of 15 to develop data-driven marketing strategies utilizing AI and automation.
- Drove initiatives to enhance client satisfaction, fostering long-term enterprise relationships.
- Managed influencer campaigns and strategic partnerships to amplify brand reach and client ROI.
- Managed relationships with key clients to ensure alignment on project goals.
- Directed cross-functional teams in developing integrated marketing campaigns.
Creative Services Director
Radisson Hotel Group
Minneapolis
06.2017 - 08.2018
- Directed global rebrand of Carlson Rezidor into Radisson Hotel Group, ensuring timely and on-budget execution across regions.
- Led creative strategy for marketing campaigns across hotel properties.
- Oversaw digital content creation for social media and website platforms.
- Collaborated with cross-functional teams to enhance brand identity and guest experience.
- Managed creative and agency teams to oversee brand identity and digital marketing strategies.
- Launched virtual reality hotel experiences to enhance consumer engagement and foster loyalty growth.
Account Brand Director
Teviot Inc.
Scotland
05.2013 - 06.2017
- Spearheaded U.S. market expansion, enhancing brand experiences for clients such as Regis Corporation.
- Developed omnichannel product marketing strategies integrating digital, experiential, and traditional media for measurable results.
Education
BA - Marketing Communications
University of Johannesburg
South Africa 01.2002 - 01.2006
Skills
Client relationship management
Strategic planning & Facilitation
Enterprise Account Executive Leadership
Process Improvement & Scalability
360 Marketing Strategy & Execution
Performance Marketing & Data Analytics
P&L Management & Budget Optimization
Influencer & Partnership Marketing
Leadership & Cross-functional Collaboration
Brand strategy & transformation
Data-driven marketing strategies
Enterprise SaaS marketing
Customer engagement programs
AI-driven marketing