ALEX BARCZUK
VP Marketing Client Services
Excelsior,MN
Summary
Brand and customer marketing leader with 18+ years of experience in global brand strategy and loyalty program development. Proven track record in leading rebrands and driving customer engagement through data-driven strategies. Skilled in collaboration with executives to foster trust and advocacy for enterprise clients. Adept at utilizing creativity, analytics, and AI tools to elevate customer experiences.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
VP, Account Director
The Lacek Group (Ogilvy Group)
Minneapolis
11.2023 - Current
- Directed client service delivery for $15M+ Marriott Bonvoy account, ensuring seamless program execution and surpassing expectations.
- Developed comprehensive business plans to drive growth and market expansion.
- Led strategic initiatives for Marriott Bonvoy’s Loyalty program, guiding enhancements through data-driven insights.
- Cultivated partnerships with MGM, Starbucks, Uber, and Taylor Swift’s Eras Tour to enhance customer engagement.
- Managed $1M+ rebranding initiative, coordinating cross-functional teams to strengthen brand positioning.
- Utilized analytics and performance reporting to improve ROI and resource allocation.
- Collaborated with cross-functional teams to align objectives across departments.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Fostered relationships with key stakeholders to support organizational objectives.
- Mentored senior leaders to enhance their leadership capabilities and decision-making skills.
Senior Director
The Lacek Group (Ogilvy Group)
Minneapolis
08.2018 - 11.2023
- Spearheaded rebranding of three loyalty programs into Marriott Bonvoy, boosting customer retention and engagement.
- Led team of 15 to develop data-driven marketing strategies utilizing AI and automation.
- Drove initiatives to enhance client satisfaction, fostering long-term enterprise relationships.
- Managed influencer campaigns and strategic partnerships to amplify brand reach and client ROI.
- Managed relationships with key clients to ensure alignment on project goals.
- Directed cross-functional teams in developing integrated marketing campaigns.
Creative Services Director
Radisson Hotel Group
Minneapolis
06.2017 - 08.2018
- Directed global rebrand of Carlson Rezidor into Radisson Hotel Group, ensuring timely and on-budget execution across regions.
- Led creative strategy for marketing campaigns across hotel properties.
- Oversaw digital content creation for social media and website platforms.
- Collaborated with cross-functional teams to enhance brand identity and guest experience.
- Managed creative and agency teams to oversee brand identity and digital marketing strategies.
- Launched virtual reality hotel experiences to enhance consumer engagement and foster loyalty growth.
Account Brand Director
Teviot Inc.
Scotland
05.2013 - 06.2017
- Spearheaded U.S. market expansion, enhancing brand experiences for clients such as Regis Corporation.
- Developed omnichannel product marketing strategies integrating digital, experiential, and traditional media for measurable results.
Education
BA - Marketing Communications
University of Johannesburg
South Africa 01.2002 - 01.2006
Skills
- Client Retention & Service Delivery
- Client relationship management
- Strategic planning
- Program Execution & Operations
- Service Recovery & Satisfaction Management
- Enterprise Account Leadership
- Process Improvement & Scalability
- 360 Marketing Strategy & Execution
- Performance Marketing & Data Analytics
- P&L Management & Budget Optimization
- Digital Growth & Omnichannel Strategy
- Brand Development & Storytelling
- Influencer & Partnership Marketing
- Leadership & Cross-functional Collaboration