ALEXANDRA BASILLIO
Austin
Summary
Innovative Creative Director with background in leading diverse creative teams and driving the conceptualization of marketing strategies. Experienced in fostering environments that encourage creativity and innovation, resulting in high-quality, market-oriented design outcomes. Strengths include strong leadership skills, strategic thinking, project management capabilities, and a deep understanding of brand development. Previous roles have resulted in significant contributions to brand identity and exposure through successful campaign launches and outreach efforts.
Overview
2
2
years of professional experience
Work History
Creative Director
Spark Magazine
05.2025 - Current
- Led promotional campaigns by directing photoshoots and crafting social media strategies, increasing applications by 21%.
- Developed and pitched innovative concepts to executives, enhancing brand identity for 250 members.
- Evaluated editorial concepts, solving creative challenges and ensuring timely publication delivery.
Style Specialist
Aritzia
08.2024 - Current
- Cultivated client relationships through personalized styling appointments, averaging $1,850 per session.
- Resolved client concerns by assessing style preferences and providing informed fashion recommendations.
- Collaborated with team to exceed store sales goals and surpass individual performance targets, averaging $1,300 per hour.
Public Relations Committee Member
University Fashion Group
01.2024 - Current
- Executed marketing initiatives, boosting attendance at 2025 UFG fashion show by 24%.
- Coordinated sponsorship and brand collaboration outreach to enhance event partnerships.
- Assisted with backstage operations during runway events, including Austin Fashion Week.
Retail Operations Intern
Golden Goose
05.2024 - 08.2024
- Operated client accounts and documented associate travel expenses.
- Facilitated post-purchase client service through digital communication follow-ups.
- Promoted store events by sending marketing emails and increasing event traffic.
Education
B.A. - Psychology, Fashion Consumer Science
THE UNIVERSITY OF TEXAS AT AUSTIN
Austin, TX05.2026
Skills
- Creative direction
- Client relationship management
- Fashion industry knowledge
- Supervision and leadership
- Public speaking
- Brand messaging
Timeline
Creative Director
Spark Magazine
05.2025 - Current
Style Specialist
Aritzia
08.2024 - Current
Retail Operations Intern
Golden Goose
05.2024 - 08.2024
Public Relations Committee Member
University Fashion Group
01.2024 - Current
B.A. - Psychology, Fashion Consumer Science
THE UNIVERSITY OF TEXAS AT AUSTIN
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