Alexandra Bergman
Walnut Creek,CA
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
6
6
years of professional experience
Work History
Wedding Coordinator
Forever Peaceful Events
11.2021 - Current
- Created and designed tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals
- Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations
- Coordinated florists, photographers, videographers, musicians, and officiants during rehearsal and pre-ceremony, ceremony, and reception events
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations for 60 to 300 participants
- Evaluated existing plans, processes, and vendors to identify opportunities for improvement
- Oversaw setup and breakdown of wedding decorations and supplies.
- Worked closely with clients to develop personalized wedding plan that fit within budget.
Marketing Manager
Elevate IV Lab
01.2021 - 11.2021
- Established strong social media presence across Facebook and Instagram leading to an average 55% increase in followers
- Created A/B testing plans for Facebook Ad, leading improvement in ROI of 10%
- Oversaw the ideation, creation, and execution of all marketing assets such as paid search campaigns, email marketing, and Google Analytics
- Used and understood our customer success stories to determine how to portray our brands voice
- Used KPIs, customer stories, and customer analytics to execute a competitive landscape of digital marketing and SEO
- Increased clientele by 34% by creating and organizing marketing events at gyms and festivals
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Teacher
Growing Tree School
08.2019 - 08.2021
- Provided age-appropriate instructions lesson plans to 40 students across two classrooms, while cultivating trusting and supportive environment in which all children could thrive
- Served as lead teacher and provided training and support for 10 teachers and assistants
- Conducted educational assessments and provided 1:1 instruction to address areas of concern and ensure adherence to state standards
- Established clear channels of communication with parents to convey student progress; developed action plans to ensure that all students were afforded opportunity to develop socially and emotionally while achieving educational goals
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Incorporated multiple types of teaching strategies into classroom.
Owner
Alli Bloom Seasonal Box
02.2018 - 05.2019
- Start-up
- Envisioned, developed, and launched online seasonal subscription box containing unique hand-crafted fashion accessory items for women created by women artisans
- Responsibilities included marketing and branding, communications, product and vendor sourcing, and contract negotiations
- Researched, identified, and selected women owned companies that offer quality hand-made seasonal items that meet consumer needs; conducted effective negotiations to maintain competitive stance in industry
- Managed day-to-day business operations.
Social Media Manager
Gracianna Winery
05.2017 - 01.2018
- Demonstrated business acumen and entrepreneurial spirit in transformation of social media
- Galvanized support and established strategic and trusting partnerships to ensure initiatives mapped to goals and objectives
- Coordinated annual Winemaker Dinners and Holiday Party
- Developed storytelling approach to create and launch compelling and engaging content; leveraged social media platforms including, , Instagram, Twitter, LinkedIn, Yelp, TripAdvisor, Google
- Business, and company website to deliver engaging content
- Established robust presence on TripAdvisor and Yelp, revitalizing content and leveraging comprehensive platform features to promote brand awareness and visibility resulting in Travelers Choice and #1 of #150 things to do in area
- Orchestrated B2B marketing efforts with local restaurants to identify opportunities and champion efforts to drive brand visibility and awareness
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts
Education
Master of Science - Marketing
Santa Clara University
Santa Clara, CA2023
Bachelor of Arts - Sociology
San Jose State University
San Jose, CA2016
Skills
- Brand Management
- Project Management
- Digital Marketing
- MS Office Suite
- Google Analytics
- Social Media
- Creativity
- Public Relations
- Design
- Computer Proficiency
- Calculating ROI
- Networking Expertise
Timeline
Wedding Coordinator
Forever Peaceful Events
11.2021 - Current
Marketing Manager
Elevate IV Lab
01.2021 - 11.2021
Teacher
Growing Tree School
08.2019 - 08.2021
Owner
Alli Bloom Seasonal Box
02.2018 - 05.2019
Social Media Manager
Gracianna Winery
05.2017 - 01.2018
Master of Science - Marketing
Santa Clara University
Bachelor of Arts - Sociology
San Jose State University
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