Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
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ALEXANDRA BICCA

Washington,USA

Summary

I am a dynamic communications professional and journalist with over 20 years of experience in developing and executing press strategies to enhance the visibility of products, brands, and businesses, as well as managing electoral campaigns. My background includes extensive work in print media, reporting on both national and international news, alongside significant experience in public relations with a focus on financial markets and political marketing.

Overview

16
16
years of professional experience

Work History

Freelancer Correspondent

Valor Econômico
Washington, D.C.
04.2025 - Current
  • Coverage of multilateral organizations and occasional political or economic issues

Director-Manager

ABB Comunicação
01.2021 - 04.2025
  • Company Overview: ABB Comunicação is a boutique consulting firm, providing dynamic and customized one-on-one public relations' services to our clients.
  • We deliver diversified strategies and value-driven initiatives that communicate our clients' needs and purposes to their target audience.
  • Among ABB Comunicação clients is the Brazilian mid-size bank Daycoval.

Content Consultant and Producer

Imagem Corporativa
São Paulo
10.2020 - 02.2023
  • Press editor of the publications Scandinavian Way and Vida de Empresa, which highlight contents that showcase the PR Agency' expertise.
  • Development of reports about Brazilian political and regulatory scenario for clients.
  • Development of branded content.
  • Identified gaps in client''s existing content offerings, recommending new topics and formats to attract additional audience segments.

Senior Analyst

Caravelas Consultoria
08.2019 - 12.2020
  • Managed day-to-day media relations, operations, and communications' strategies for Nielsen Brazil and e-commerce department.
  • Supported strategies to drive media engagement.

Freelancer Correspondent

Valor Econômico
Washington, D.C.
01.2018 - 12.2018
  • Covered the relationship between the Trump administration and Brazil for the daily newspaper.
  • Covered multilateral organizations.

Content Producer

Agência Canarinho
09.2018 - 10.2018
  • Produced and wrote branded content about infrastructure initiatives organized by Fundação Dom Cabral and IABD.

Managing Coordinator

Monte Castelo Ideas
11.2009 - 12.2015
  • Managed communications, journalism and public relations department focused on Political and Public Services at the PR firm.
  • Team member manager, participated in the creation and implementation of election campaigns.
  • Conducted communications surveys and media research to support strategic content.
  • Produced and edited journalistic material, including newsletters, press kits and online content for clients.
  • Led communications and client engagement strategies.

Education

Bachelor of Journalism - Journalism

Universidade Federal Do Rio Grande Do Sul (UFRGS)
Porto Alegre, Brazil
12.2003

Skills

  • Communication skills
  • Media relations
  • Content creation
  • Political analysis
  • Press releases
  • Strategic communications
  • Audience engagement
  • Crisis communications
  • Storytelling techniques
  • Team collaboration
  • News writing

References

References available upon request.

Languages

  • Portuguese, Native or Bilingual
  • Spanish, Full Professional
  • English, Professional Working

Timeline

Freelancer Correspondent

Valor Econômico
04.2025 - Current

Director-Manager

ABB Comunicação
01.2021 - 04.2025

Content Consultant and Producer

Imagem Corporativa
10.2020 - 02.2023

Senior Analyst

Caravelas Consultoria
08.2019 - 12.2020

Content Producer

Agência Canarinho
09.2018 - 10.2018

Freelancer Correspondent

Valor Econômico
01.2018 - 12.2018

Managing Coordinator

Monte Castelo Ideas
11.2009 - 12.2015

Bachelor of Journalism - Journalism

Universidade Federal Do Rio Grande Do Sul (UFRGS)

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