Alexandra Busch
Boston,MA
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Manager, Integrated Planning
EssenceMediacom
Remote
02.2022 - Current
- Uphold positive client relations with 8 client brand managers by leading weekly status calls and daily email communications across 15 campaigns that account for approximately 30% of Coke’s yearly US paid media spend
- Develop, execute, and present media plans from inception to completion as the key agency contact for 7+ Theme Park campaigns, achieving the most efficient social engagement rates to date - 30% higher than benchmark
- Manage 3 Associate Planners on how to successfully manage project timelines and implement planning strategies to prepare them for the Senior Associate role and responsibilities
- Research and compile monthly portfolio-wide competitive reports to inform Coke leadership on product category trends and provide actionable insights that influenced channel mix breakouts for 2023 and 2024 campaigns
- Ensure alignment of our total $300MM+ marketing budget with Coke’s finance team
- Aid in the digital activation of 5 Coke Creations, Coke’s new product line of limited edition flavors, by using innovate digital strategies and macro influencer collaborations to spark conversation among Gen Z drinkers.
Media Planner
Mediahub
Boston, MA
02.2021 - 02.2022
- Assisted the onboarding of TracFone as a new client by preparing campaign deliverables including media plans, flowcharts, billing and invoice trackers, and reporting documents across TracFone’s 5 major brands
- Negotiated with media vendors to obtain optimal rates and buys
- Coordinated $1M+ in added value media for 2022 across our streaming audio, podcast, print, and custom content partnerships
- Executed media buys via ad trafficking and analyzed campaign performance to provide the client with weekly insights and optimizations to achieve campaign performances above benchmark rates
- Conducted monthly vendor and client billing to ensure timely invoice reconciliation and lead quarterly meetings with TracFone’s audit team to ensure partners are delivering in full, coordinating make good packages as needed.
Education
Bachelor of Science Degree in Business Administration -
Northeastern University, D’Amore-McKim School of Business
12.2020
Skills
- Google Analytics
- LinkedIn CM
- Facebook Ads
- Marketo
- Salesforce
- DCM
- Prisma
- WordPress
- Public Speaking
- Content Creation
- Design
- Interpersonal Communication
- Conversational Spanish
Hobbies and Interests
- Video Editing
- Teaching Group Fitness Classes
- Spartan Races
Certification
- Certified UI/UX Academy, Designlab - 2024
Timeline
Manager, Integrated Planning
EssenceMediacom
02.2022 - Current
Media Planner
Mediahub
02.2021 - 02.2022
Bachelor of Science Degree in Business Administration -
Northeastern University, D’Amore-McKim School of Business