Alexandra Campisi
New York,NY
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
1
1
year of professional experience
Work History
Production Assistant
IMG Fashion Worldwide
08.2024 - Current
- Collaborated with the production team to facilitate smooth operations, avoiding disruptions and delays
- Assisted in producing high-quality products by adhering to strict manufacturing standards and protocols.
- Boosted overall team morale through proactive problem-solving and open communication practices.
- Coordinated with designers, models, and crew to maintain an organized and efficient environment.
- Managed wardrobe changes and logistics, ensuring timely transitions for models between outfits.
- Maintained inventory of garments and accessories, ensuring all items were accounted for and in pristine condition.
- Documented backstage activities and captured candid moments for social media and promotional content.
- Collaborated with hair and makeup teams to ensure models were ready on schedule and aligned with the designer's vision.
- Assisted in the creation of mood boards and production schedules to enhance overall event planning.
Social Media Marketing
Carolina K
10.2023 - Current
- Utilize Google Analytics to analyze social media performance, track key metrics, and provide insights for optimizing Carolina K's online presence
- Develop and execute strategic social media marketing campaigns using platforms like Klayvio, ensuring alignment with business goals and target audience
- Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Generated leads through the creation of compelling and shareable content for various digital channels.
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Utilized advanced analytics tools to measure the success of campaigns, allowing for data-driven decision-making regarding future initiatives.
- Organized and managed social media contests, giveaways, or events to further engage with the target audience and increase brand awareness.
- Strategized and developed video content for client's website and social media publications.
Fashion Advisor
Jason Wu
08.2024 - Current
- Partnered with other departments for cross-selling opportunities, maximizing store revenue potential.
- Built strong relationships with fashion brands, gaining insider knowledge of upcoming trends to better serve clients.
- Developed loyal client relationships through consistent follow-up and communication, resulting in repeat business.
- Worked closely with marketing teams to develop promotional materials that showcased the latest fashions available at the store effectively reaching target audiences online and offline channels alike.
- Organized and managed backstage areas, ensuring all garments and accessories were easily accessible and meticulously arranged.
- Effectively communicated with team members to address and resolve any last-minute challenges, fostering a professional and collaborative environment.
- Coordinated closely with hair and makeup teams to ensure that all models were prepared to the designer's specifications and ready on time.
- Assisted in documenting key moments of the show for promotional purposes, enhancing the visibility and impact of the Jason Wu brand.
- Coordinated the timely preparation and lineup of models, facilitating efficient wardrobe changes in alignment with the show schedule.
Fashion Advisor
Grace Ling
08.2024 - Current
- Enhanced client satisfaction by providing personalized styling advice and outfit recommendations based on their individual needs and preferences.
- Built a loyal clientele through exceptional customer service, consistent follow-up, and tailored communication strategies.
- Increased sales revenue by effectively upselling styling services, accessories, and additional wardrobe pieces.
- Improved client confidence through transformative makeovers that considered body shape analysis techniques as well as color theory principles.
- Conducted comprehensive closet audits to assess clients'' existing wardrobes and identify gaps in style or functionality.
- Created impactful visual merchandising displays that attracted customers and increased foot traffic in retail stores.
- Produced and updated detailed inventory reports to document all items in wardrobe.
Public Relations Specialist
ALCHEMY
01.2024 - 04.2024
- Crafted compelling press releases tailored to each client's unique brand identity and objectives
- Developed targeted media pitches and distribution strategies to maximize coverage and engagement
- Produced customized video clips and multimedia content to enhance client storytelling and promotional efforts.
Marketing Specialist
Etiquette Boutique
03.2024 - 05.2024
- Developed a comprehensive marketing proposal outlining strategies to enhance online visibility and engagement through SEO tactics
- Implemented Klayvio email marketing campaigns to optimize customer communication and drive sales growth.
Marketing Specialist
MN2S
01.2024 - 04.2024
- Assisted in brainstorming content ideas for various projects
- Contributed creative input and suggestions during content development discussions.
Social Media Strategist
Anna Ruiz | Advertising & Editorial Wardrobe stylist
08.2023 - 01.2024
- Collaborated with the PR team to develop and execute social media campaigns to promote brand awareness and engage with the target audience
- Designed eye-catching graphics, infographics, and visuals to accompany social media posts, ensuring they align with the brand's identity and message.
Public Relations Intern
Ana Gunselman
08.2023 - 01.2024
- Implemented social media advertising campaigns to target specific audiences and drive traffic to the company's website
- Participated in brainstorming sessions to generate creative ideas for social media content and promotions.
Social Media Marketing Specialist
Shootify
08.2023 - 01.2024
- Produced high-quality photography content to support social media campaigns, product launches, and promotional activities
- Conducted photo shoots, ensuring the consistent delivery of visually appealing and on-brand imagery.
Public Relations Consultant
Wyld Divine
07.2023 - 12.2023
- Stay up-to-date on fashion and jewelry trends and market developments to provide valuable insights
- Utilize social media and digital marketing strategies to amplify brand messaging and engagement.
Social Media Marketing Consultant
Ellie Reid Skincare
06.2023 - 10.2023
- Develop and execute a comprehensive marketing strategy for the natural holistic skincare company
- Create engaging content for social media platforms to build brand awareness and community engagement.
Education
Bachelor of Arts - Communication and Media Studies
University of Miami
Coral Gables, FL05.2024
Skills
Google Analytics
Content Development
Paid Advertising
Conversion Optimization
SEO knowledge
Communications development
Creative Direction
Branding
Personal styling
Social Media Management
Digital Marketing
Customer research
Accomplishments
- Tau Sigma National Honor Society
- NSLS | The National Society of Leadership and Success
- Dr. Irene H. Lenhart Award
Timeline
Production Assistant
IMG Fashion Worldwide
08.2024 - Current
Fashion Advisor
Jason Wu
08.2024 - Current
Fashion Advisor
Grace Ling
08.2024 - Current
Marketing Specialist
Etiquette Boutique
03.2024 - 05.2024
Public Relations Specialist
ALCHEMY
01.2024 - 04.2024
Marketing Specialist
MN2S
01.2024 - 04.2024
Social Media Marketing
Carolina K
10.2023 - Current
Social Media Strategist
Anna Ruiz | Advertising & Editorial Wardrobe stylist
08.2023 - 01.2024
Public Relations Intern
Ana Gunselman
08.2023 - 01.2024
Social Media Marketing Specialist
Shootify
08.2023 - 01.2024
Public Relations Consultant
Wyld Divine
07.2023 - 12.2023
Social Media Marketing Consultant
Ellie Reid Skincare
06.2023 - 10.2023
Bachelor of Arts - Communication and Media Studies
University of Miami