Alexandra Claessen
ASHBURN,VA
Summary
Dynamic leader with proven track record of successfully managing projects and initiatives and achieving desired business objectives. Skilled in developing and executing strategies, managing budgets and resources, and leading cross-functional teams. Consistently produces tangible outcomes that exceed expectations.
Overview
9
9
years of professional experience
Work History
Program Director
Hinge Marketing
08.2021 - Current
- Developed High-Performance Framework Website program from ground up, laying out framework, and defining roles
- Increased website template profitability by 10% in Q1 of 20123
- Manage and direct development of complex, dynamic, and user-friendly websites with interactive and cross-functional elements
- Update and improve website processes and strategy
- Deliver innovative website concepts, wireframes, and low/ high fidelity prototypes
- Manage teams of developers and vendors
- Drive website strategy and engagement through content and user strategy
- Directed teams of designers to develop websites, logos, collateral, and other branded materials that enhance visibility and awareness
- Produce and present variety of client deliverables
- Collaborate with clients to define and develop project scope and direct all aspects of marketing campaigns, from inception of website campaign strategies to execution
- Provided ongoing direction and leadership for program operations.
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
- Improved success of program by making proactive adjustments to operations.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Addressed and resolved technical, financial, and operational concerns by working with team members and directors.
Senior Account Manager
Hinge Marketing
06.2019 - 08.2019
- Managed 30+ professional services accounts over yearly with annual sales revenue totaling more than 1.5M
- Developed data-driven marketing strategies based on extensive research and benchmarking, focusing on rebranding, market research, and expanding into new markets
- Managed cross-functional teams of researchers, digital marketers, graphic designers, and writers in creating customized solutions
- Acted as primary client liaison, effectively overseeing diverse portfolio of clients in US and internationally
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Worked with customers to develop strategic business and account plans.
Account Manager
Hinge Marketing
04.2017 - 05.2019
- Managed 25+ professional services accounts over yearly with annual sales revenue totaling more than 1M
- Successfully managed diverse, and projects from end-to- end, including scoping, scheduling, budgeting, and deliverables
- Served as key contact among teammates, external resources, and client teams
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Liaised between account holders and various departments.
Corporate Marketing Associate
Design And Production Inc.
12.2015 - 04.2017
- Created, improved, and managed marketing materials in both digital and traditional formats.
- Activity researched RFP opportunities and developed proposals. resulting in contracts sold totaling over 50M
Marketing Associate
Amphora Group
01.2014 - 12.2015
- Created dynamic marketing pieces with Adobe Creative Suite
- Managed social media accounts and website content for 4 companies
- Coordinated, planned, and contributed at trade shows, special events, and photoshoots.
Education
Bachelor of Science - Communications
Radford University
Radford, VA05.2013
Skills
- Project Management
- Problem Solving
- Creative Strategy
- Website Strategy
- Vendor Management
- UX Mapping
- Business Development
- Promotions and Marketing Strategies
- Sales Expertise
- Blog Posts
- Campaign Implementation
- Monitoring Data Quality
- Client Collaboration
- Digital Marketing
- Client Relationship Management
- Content Strategy & Implementation
Timeline
Program Director
Hinge Marketing
08.2021 - Current
Senior Account Manager
Hinge Marketing
06.2019 - 08.2019
Account Manager
Hinge Marketing
04.2017 - 05.2019
Corporate Marketing Associate
Design And Production Inc.
12.2015 - 04.2017
Marketing Associate
Amphora Group
01.2014 - 12.2015
Bachelor of Science - Communications
Radford University
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