Alexandra Cottrell
Houston,TX
Summary
I am a multi-talented Content Writer well-versed in research, writing, and editing a wide range of content. I'm comfortable working with little oversight to write interesting, clean, and clear copy. I am skilled in content management and SEO analytics. I am also proficient in social media content creation and management. I am a highly-motivated person with a desire to take on new challenges. My strong work ethic, adaptability, and exceptional interpersonal skills allow me to work effectively, and quickly master new skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Writer
Freelance-writers
Houston, TX
02.2023 - Current
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content using SEO analytics.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Performed in-depth research into topics to write clear and accurate copy.
- Wrote original keyword-rich content following branding and SEO best practices.
SEO Strategist
Freelance-writers
Houston, TX
02.2023 - Current
- Executed SEO functions such as keyword research, data collection, and headline optimization.
- Conducted keyword research to identify target keywords for optimization.
- Analyzed backlink profiles using Ubersuggest.
- Monitored rankings of target keywords using various analytics tools.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
Social Media Liaison
Marina Bay Animal Hospital
League City, TX
02.2024 - Current
- Created engaging content for multiple social media platforms, such as Instagram, Facebook, and NextDoor.
- Used editing and graphic design tools such as Canva and Adobe Creative to create content and visuals for social channels.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Coordinated communications between teams to ensure accurate information was shared promptly.
- Prepared monthly calendar to manage online content across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manor.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
Student Ministry Production Intern
Clear Creek Community Church
Houston, TX
06.2021 - 08.2021
- Gained knowledge of the Adobe Creative Suite including Premier, Photoshop, and Lightroom
- Produced videos and graphics depicting various events for the ministry
- Brainstormed ideas for new video concepts and stories
- Produced social media graphics using Adobe Illustrator and Photoshop
- Worked with sixth through twelfth-grade students in musical capacities (i.e., teaching music, instrumental and vocal technique, and leadership)
- Coordinated with graphic designers to create visuals for posts
H-E-B Cashier
Friendswood location
05.2018 - 08.2022
- Greeted and informed customers of products, establishing positive store experience
- Provided efficient and courteous service to customers
- Resolved and de-escalated issues to address customer concerns
- Built and maintained positive working relationships with co-workers
- Supervised others and provided on-the-job training
- Maintained up-to-date knowledge of store policies and rules
Education
Content Marketing Certification - Content Writing
Smartblogger.com
Austin, TX12-2023
SEO Strategy Certification - SEO Analytics
Smartblogger.com
Austin, TX12-2023
Associate of Arts (A.A.) - General Studies
San Jacinto Community College
05.2021
Skills
- Integrity and Dependability
- Adaptable and Flexible
- Professional Etiquette
- Organized and Efficient
- Adobe Creative Suite and Canvacom Proficiency
- Social Media Proficiency
- Creative Writing Proficiency
- SEO Experience and Strategies
- Writing, Editing, and Proofreading
- Content Creation
- Creative Collaboration
- Strong Research Skills
- Copywriting
- Social Media Strategy
- Visual Design
- Content Curation
Certification
Content Marketing Certification
SEO Strategy Certification
Continuing Education and Hobbies
Logo creation and design using Adobe Photoshop and Illustrator
Creative Writing
Portraiture and Nature Photography
Volunteer work with at Clear Creek Community Church on Sunday mornings and Wednesday evenings
Timeline
Social Media Liaison
Marina Bay Animal Hospital
02.2024 - Current
SEO Strategist
Freelance-writers
02.2023 - Current
Content Writer
Freelance-writers
02.2023 - Current
Student Ministry Production Intern
Clear Creek Community Church
06.2021 - 08.2021
H-E-B Cashier
Friendswood location
05.2018 - 08.2022
Content Marketing Certification - Content Writing
Smartblogger.com
SEO Strategy Certification - SEO Analytics
Smartblogger.com
Associate of Arts (A.A.) - General Studies
San Jacinto Community College