ALEXANDRA DITTMAR
Greater New York Area
Summary
Digital and social media marketer with a track record of growing engaged communities and delivering measurable brand impact. Scaled LinkedIn audiences by 30K+ through thought leadership content, built multi-channel campaigns that strengthened brand visibility, and improved email and social engagement through data-backed optimization. Skilled in content strategy, creative production, and performance analysis - bringing a mix of creativity, intuition, and analytics to every project.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Independent Digital Marketing Consultant
Freelance
02.2025 - Current
- Develop creative campaigns and media strategies for lifestyle and consumer brands, including influencer collaborations and PR outreach.
Marketing/Business Development Coordinator
Gainor Staffing
06.2023 - 02.2025
- Led 10+ multi-channel marketing campaigns monthly across email, LinkedIn, and digital platforms, driving consistent lead generation and audience engagement growth.
- Increased Gainor's LinkedIn following by 30,000+ to surpass 100,000 through data-driven content strategy, A/B testing, and analytics optimization.
- Built campaign dashboards in Google Analytics and LinkedIn Analytics to track CTR, engagement rate, and conversion trends.
- Collaborated cross-functionally with recruiters, sales, and creative teams to develop targeted campaigns aligned with client verticals and hiring initiatives.
- Oversaw event marketing strategy from concept through execution, securing top HR and talent leaders as speakers, designing brochures and digital assets, and producing pre-, during-, and post-event content that increased attendance by 40%.
Marketing Associate
Klerk
05.2022 - 06.2023
- Drove registration growth of 35% across international and domestic events through tailored email, social, and digital marketing strategies.
- Developed and maintained content calendars, coordinating with design and sales teams to ensure brand consistency across campaign materials.
- Conducted audience research and trend analysis to inform content development, creative direction, and market positioning.
- Tracked campaign metrics using Google Analytics and HubSpot to measure conversions and optimize ongoing marketing performance.
Marketing Communications Manager
Integrated Wellness Medicine
06.2021 - 05.2022
- Created and distributed patient newsletters and marketing materials promoting treatments, wellness programs, and seasonal campaigns.
- Collaborated with physicians and staff to craft patient-facing educational content, appointment reminders, and service updates that strengthened engagement and retention.
Education
Master of Science - Digital Marketing
Rutgers Business School
NewarkBachelor of Arts - Social & Behavioral Sciences
Seton Hall University
South OrangeSkills
- Google Analytics
- HubSpot
- Hootsuite
- LinkedIn Analytics
- Google Ads
- Canva
- CapCut
- Adobe Creative Suite
- A/B Testing
- Campaign Reporting
Certification
- Google Ads Search
- Google Attract & Engage Customers with Digital Marketing
- Hootsuite Social Media Marketing
- HubSpot Content Marketing
- LinkedIn Content & Creative Design
Timeline
Independent Digital Marketing Consultant
Freelance
02.2025 - Current
Marketing/Business Development Coordinator
Gainor Staffing
06.2023 - 02.2025
Marketing Associate
Klerk
05.2022 - 06.2023
Marketing Communications Manager
Integrated Wellness Medicine
06.2021 - 05.2022
Master of Science - Digital Marketing
Rutgers Business School
Bachelor of Arts - Social & Behavioral Sciences
Seton Hall University