Alexandra Dugger
Baltimore,MD
Summary
Innovative Event Marketing professional with over 20 years of experience in delivering exceptional marketing campaign events, content and collateral based on established and innovative strategies.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. I am a detail-oriented, attentive and decisive leader.
Overview
24
24
years of professional experience
Work History
Back to School/Stay in School (BTS/SIS) Project Coordinator
NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE
06.2003 - 01.2007
- Managed over thirty (30) BTS/SIS programs at youth and adult NAACP branches across the country
- Created/designed procedural manuals, website content and brochures for programs
Education Program Coordinator
NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE
06.2003 - 01.2007
- Developed program curriculum and conducted interactive trainings at external meetings, conferences and conventions
- Fostered partnerships with local organizations to create innovative learning opportunities for students beyond the classroom setting
- Managed educational programs including the Back to School/Stay in School (BTS/SIS) Program, Saturday Scholars Academy and NAACP National Scholarships
Event Marketing Manager
DTLR, INC.
01.2018 - Current
- Streamlined event logistics, ensuring smooth execution and positive attendee experiences
- Established a robust network of vendors and suppliers, ensuring cost-effective solutions without sacrificing quality or service levels
- Manage budgets effectively, optimizing resource allocation for maximum impact on event success
- Coordinate cross-functional teams to ensure seamless collaboration in event planning and execution
- Created an all-inclusive Event Marketing Plan which outlines tasks, responsibilities, and deadlines for the Marketing Department
- Manage quarterly photo shoots to produce imagery and video used in DTLR store locations to advertise new and seasonal merchandise
Marketing Coordinator
DTLR, INC.
01.2011 - 01.2018
- Developed visually engaging marketing materials to support product launches and promotions
- Supported buying team's efforts by creating persuasive sales collateral that clearly communicated product benefits
- Coordinated the scheduling, execution and documentation of marketing promotions
- Managed store grand openings and music events in DTLR store locations
- Streamlined internal communication processes, resulting in more efficient project management.
Client Delivery Manager
VISIONARY MARKETING GROUP
07.2007 - 12.2011
- Coordinated, planned and executed events including VIP hotel reservations, travel, catering and ground transportation logistics
- Managed multiple projects simultaneously, ensuring timely completion and exceeding client expectations
- Streamlined communication between internal teams for improved efficiency in meeting project deadlines
- Assisted with website, signage and overall marketing strategy developments for clients
- Developed working budgets and provided recap reports
Audience Coordinator/Associate Producer
WBAL- TV 11
01.2000 - 06.2003
- Assisted producers with script edits specific to audience reactions, improving the overall quality of broadcasts
- Enhanced audience engagement by efficiently coordinating seating arrangements and ensuring the comfort of attendees
- Coordinated scheduling logistics for VIP guests attending live tapings, enhancing their overall experience on site
Education
B.S. - Mass Communications and Psychology
Towson University
Skills
- Budget Management
- Project Management
- Copywriting
- Vendor Coordination
Organizations
- National Association for the Advancement of Colored People
- National Association of Black Journalists
Timeline
Event Marketing Manager
DTLR, INC.
01.2018 - Current
Marketing Coordinator
DTLR, INC.
01.2011 - 01.2018
Client Delivery Manager
VISIONARY MARKETING GROUP
07.2007 - 12.2011
Back to School/Stay in School (BTS/SIS) Project Coordinator
NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE
06.2003 - 01.2007
Education Program Coordinator
NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE
06.2003 - 01.2007
Audience Coordinator/Associate Producer
WBAL- TV 11
01.2000 - 06.2003
B.S. - Mass Communications and Psychology
Towson University
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