Alexandra Flora Erdei
Knoxville,TN
Summary
Product marketing professional with 4 years of experience in managing product portfolios and executing comprehensive marketing strategies. Proven ability to develop compelling marketing content that drives customer engagement and increases sales. Strong strategic mindset combined with creativity and a focus on customer needs. Expertise in delivering results-oriented campaigns that enhance brand visibility and profitability.
Overview
12
12
years of professional experience
Work History
Product Marketing Management & Bank Collaboration
Vienna Insurance Group AG
02.2021 - Current
- Conducted quarterly market analyses to optimize product portfolio and establish competitive pricing strategies.
- Launched two new products and digital tools, designing brochures and flyers for marketing materials.
- Created engaging presentations for public speaking events and webinars.
- Monitored quarterly sales performance and tracked progress towards annual targets for seven products.
- Initiated and managed two quarterly email marketing campaigns, producing content to enhance up-selling efforts.
- Collaborated with UX designers to develop intuitive customer journeys, enhancing user engagement.
- Managed key banking partnerships, advocating for women's financial well-being and literacy.
- Led projects valued up to €150,000, coordinating efforts of 20 stakeholders across initiatives.
Flight Attendant
Austrian Airlines AG
02.2016 - 02.2021
- Delivered exceptional customer experiences on three long-haul flights monthly and multiple short-haul routes.
- Maintained high satisfaction scores, reinforcing brand loyalty through personalized service.
- Resolved customer concerns with empathy and professionalism, utilizing strong interpersonal skills.
- Represented airline as a global brand ambassador in onboard service and public interactions.
- Collaborated with multicultural teams of up to 14 members, demonstrating adaptability in dynamic environments.
- Developed advanced intercultural communication skills through interactions with international passengers.
- Managed time effectively under pressure, maintaining high service standards during shifting conditions.
- Fluent in Hungarian, German, and English, facilitating smooth communication with international clients.
Client Management & Sales
Stargate Group Eventmanagement GmbH
10.2013 - 01.2016
- Cultivated key B2B client relationships with high-profile brands, driving long-term account growth.
- Delivered consultative sales support through tailored presentations and personalized recommendations.
- Led cross-functional teams in planning and executing experiential marketing campaigns.
- Oversaw end-to-end event operations, including booth design and logistics management.
- Created post-campaign reports and performance analyses to provide actionable insights.
- Strengthened client loyalty through proactive communication and strategic alignment with brand goals.
Education
MBA - Digital Business Management
University of Applied Sciences Burgenland
Austria06-2025
Bachelor of Science - Business Administration
University of Vienna
Austria06-2020
Skills
- Insurance advisory training
- ICAO and IATA certification
- Client relationship management
- Critical thinking
- Analytical skills
- Project management
- Sales expertise
- Organizational skills
- Creative ideation
- Sales processes
- Marketing strategies
- Product development and launch
- Competitive analysis
- Functional requirements analysis
- Email marketing campaigns
- Lead generation techniques
- Team collaboration
- Soft skills proficiency
- Creative problem solving
- Assertiveness in communication
Languages
English: fully proficient
German: native-level
Hungarian: native-language
Hobbies and Interests
Pilates, CrossFit, running, arts & crafts, cooking healthy international cuisine
Timeline
Product Marketing Management & Bank Collaboration
Vienna Insurance Group AG
02.2021 - Current
Flight Attendant
Austrian Airlines AG
02.2016 - 02.2021
Client Management & Sales
Stargate Group Eventmanagement GmbH
10.2013 - 01.2016
MBA - Digital Business Management
University of Applied Sciences Burgenland
Bachelor of Science - Business Administration
University of Vienna
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