Microsoft Office
Alexandra (Alex) Geho
Sterling,VA
Summary
Ambitious sport management student at a top 5 public university with a proven ability to develop and implement marketing plans for large-scale Division I university sporting events. Collaborative skills have been instrumental in working alongside University Athletic Association Marketing Directors to successfully execute marketing initiatives. Excels under pressure and thrives at supporting events with 90,000+ spectators.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator Intern
University of Florida Athletic Association
08.2024 - Current
- Full-time position directing all marketing efforts for University of Florida Men’s and Women’s Tennis teams.
- Create written, video, and image content for all in-game promotions and post-match press releases.
- Research relevant content to capture interest and improve visibility of teams.
- Write engaging and successful marketing, advertising, and website copy.
- Design customized promotional items to build fan loyalty.
- Collaborate as member of inter-departmental team to strategize and implement promotional marketing.
Marketing Blueshirt Intern
University Athletic Association
01.2023 - Current
- Project team lead for Florida Women’s Basketball.
- Work collaboratively with Marketing Coordinator for UF Women’s Basketball.
- Help manage all game promotions for 2023 season.
- Run on-court presentations, showcasing featured guests and events.
- Manage/assist interns with all aspects of pregame/in-game marketing efforts.
- Execute in-game promotions at multiple University of Florida Athletic events.
- Strengthening UF brand with fans, as front-facing Marketing representative.
- Diversify expertise through professional development seminars.
- Assist student-athletes in building their brand through fan outreach.
Operations Associate
UF RecSports
01.2024 - Current
- Supervise activity in programmed and non-programmed areas in indoor and outdoor facilities.
- Enforce policies and procedures throughout recreation centers and outdoor areas.
- Track participation throughout facilities.
- Trained and supervised employees on department policies and procedures.
Sport Programs Supervisor
UF RecSports
08.2023 - Current
- Apply strong leadership talents and problem-solving skills to ensure RecSports procedures and regulations are adhered to by all athletic participants.
- Liaise between players and UF RecSports management to cultivate positive relationships on behalf of department.
- Maintain safe participation environment in sport club and intramural matches with enforcement of safety procedures.
- Optimize customer experience by delivering superior services and effectively embodying RecSports values of integrity, diversity, community, and innovation to UF community.
Staff Leader
Loudoun County Parks and Recreation
06.2021 - 08.2023
- Supervised up to 70 elementary children at indoor and outdoor camp sites in varied locations.
- Collaborated with supervisors and peers to maintain safe and engaging environment for participating children.
Education
Bachelor of Science - Sport Management
University of Florida
Gainesville, FL05.2025
Skills
- Content creation & scheduling
- Press Release Writing
- Operations Support
- Athlete promotion
- Social media expertise
- Event Planning
- Project Management
- Fan Engagement
Software
Google Workspace
Certification
- FEMA Special Events Contingency Planning for Public Safety Agencies
- First Aid, CPR and AED
Affiliations
- University of Florida Club Softball - 2022-Present
- University of Florida Club Softball - Executive Board Treasurer 2023-Present
Timeline
Marketing Coordinator Intern
University of Florida Athletic Association
08.2024 - Current
Operations Associate
UF RecSports
01.2024 - Current
Sport Programs Supervisor
UF RecSports
08.2023 - Current
Marketing Blueshirt Intern
University Athletic Association
01.2023 - Current
Staff Leader
Loudoun County Parks and Recreation
06.2021 - 08.2023
Bachelor of Science - Sport Management
University of Florida
- FEMA Special Events Contingency Planning for Public Safety Agencies
- First Aid, CPR and AED
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