Alexandra Goode

Spearheaded the development of operational processes from the ground up at a fast-growing, YC-backed, tech startup, including HR, finance, AR/AP, IT, and vendor management, creating scalable systems that supported rapid growth and efficiency.

Human Resources

• Oversee and streamline both back office and front office operations, ensuring seamless coordination between departments.
• Manage and provide administrative support for various HR processes, including onboarding, benefits administration/open enrollment, leave management, and employee record-keeping.
• Lead HR coordination, ensuring timely onboarding, and employee engagement efforts.
• Implemented and administrated Rippling Employee Management System.
• Spearhead company culture initiatives, fostering a collaborative and innovative work environment.
• Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.

Finance

Responsible for coordinating back-end processes such as finance, AP/AR, and vendor management. Focused on driving efficiency, ensuring compliance, and creating scalable workflows that support the company's rapid growth and innovation.

• Managed the external accountant to code expenses correctly and close monthly books.
• Oversee and optimize financial operations, including accounts receivable and payable (AR/AP), payroll processing, and expense management,
• Implemented and administered the corporate credit card system and expense system (Brex)
• Support the C-suite by providing detailed financial reports and analysis by collaborating with outside accountant.
• Manage vendor relationships and ensure accurate processing invoices.
• Collaborate closely with customer-facing teams to ensure alignment between operational goals and business growth.
• Monitored 30 60 90 day reports for accounts receivables and followed up with customers directly on past dues.
• Worked with CTO to re-tool and new AR billing system in Stripe and implemented over the customer database.
• Maintained strict confidentiality of sensitive financial data, protecting company integrity and privacy rights of individuals involved.
• Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.

Office and People Management

• Developed and maintained relationships with external vendors and suppliers.
• Oversaw facility maintenance, and acted as liaison between Courier and the office building owner.
• Hired and managed relationship with 3rd party IT company.
• Respond to employee inquiries and assist with basic HR-related questions and requests.
• Support the leadership team with calendaring, expenses and travel.
• Assisted in planning company off-sites, team building activities, and casual meetups for developer relations team. Size ranging between 10-70 people.
• Lead and coordinated office moves, design build-outs of the spaces, and on-going maintenance of all office buildings.

• Oversaw the creation and execution of compelling marketing materials, including brochures, presentations, and social media content for Lanetix, a cloud-based CRM for the logistics and transportation industry
• Created content and promotional materials to drive engagement and conversions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Boosted lead generation through creation and execution of targeted inbound marketing campaign.
• Wrote and distributed press releases to increase brand visibility.
• Built strong relationships with industry professionals and influencers.
• Directed trade show participation, maximizing exposure for company products and services.

• Conducted thorough quality checks for all deliverables, maintaining a high standard of work across all projects.
• Developed strong relationships with creative agencies, fostering collaboration and driving successful campaigns.
• Implemented best practices in project management to improve productivity and reduce turnaround times.
• Provided exceptional customer service by addressing any concerns or issues promptly and professionally throughout each project lifecycle.
• Oversaw the end-to-end process of print and digital ad production, ensuring on-time delivery.

• Key member of the marketing team for one of the nation's leading non-profit organizations
• Serves as creative lead on collaborative and complex project teams
• Provides strategic art direction across all channels ensuring graphics suit business goals and user's needs: web, email marketing, print, video, environmental design, photo shoots, trade show spaces
• Develops B2B and B2C marketing strategies for over 20 products, services and political initiatives
• Ensures content structure and delivery methods align with business goals
• Leads design reviews with diverse project teams
• Develops and implements on-site engagement strategies at events
• Brand management
• Manages production and budgets
• Writes and edits content for external and internal audiences

• Led internal/external teams to design materials across print, advertising, events and websites
• Managed the implementation of an award winning CMS
• Led design and production of award winning corporate websites
• Worked closely with stakeholders to structure content and visual design for winning multi-million dollar proposals
• Directed creative of marketing campaigns for multi-million dollar projects
• Oversaw creative developed by advertising agencies and internal staff
• Developed award submissions seeking national recognition for Clark Realty projects
• Designed and implemented new corporate brand across all Clark Builders Group materials
• Managed the brand and graphic identity guidelines for Clark Realty Capital and its affiliates
• Produced award-winning customizable brochure for prospective clients
• Wrote and edited press releases adhering to the Associated Press style manual
• Provided art direction and coordination of video/photo shoots
• Mentored staff

• Created and managed production of a wide range of materials
• Designed brand identity, logos, trade show materials and collateral, advertisements, brochures, annual reports, PowerPoint presentations, and large document layouts
• Discussed design goals/constraints with clients ensuring final delivery was a success
• Earned consistent praise for accuracy, attention to detail, and early delivery
• Thrived in high-pressure, time-sensitive, agency environment
• Assigned projects to other designers, provided feedback, serving as the internal manager