Alexandra Gramatikas
Summary
Sategic growth and marketing leader with 15+ years of experience launching and scaling high-impact initiatives across health tech, D2C, SaaS and eCommerce. I bring a track record of building new programs from the ground up-driving measurable revenue growth, improving retention, and fueling exits. Comfortable navigating complexity, collaborating across functions, and leading through change. Recently expanded my expertise in AI and emerging technologies to stay at the forefront of innovation.
Overview
14
14
years of professional experience
3
3
Certification
Work History
Director, Growth Marketing - Strategic Initiatives
Oscar Health
07.2024 - 08.2025
- Company Overview: Health Insurance Provider
- Directed enterprise-wide growth initiatives at the intersection of marketing, product, and revenue-leading new market entries, product launches, and high-impact demand-gen partnerships across B2B and B2C funnels, while driving innovation, operational rigor, and strategic execution across Oscar's ecosystem.
- Launched and scaled Oscar's first ICHRA (Individual Coverage HRA) marketing strategy, introducing a B2B2B2C funnel to reach a traditionally hard-to-target audience. The program drove 285% YoY growth and reduced churn by 28%-becoming a model for demand generation within complex health insurance ecosystems.
- Developed go-to-market strategies for new verticals and major enterprise initiatives, collaborating with Product, Sales, Operations, and Analytics, and presenting directly to executive leadership to secure buy-in.
- Created Oscar's first formal prospecting program, resulting in a 6%+ conversion rate-supporting national expansion and reshaping how leads were sourced and nurtured.
- Built a lead tracking and enablement framework to improve data visibility, inform future GTM plays, and arm Sales with actionable insights.
- Led co-branded marketing programs with key partners-amplifying distribution, increasing awareness, and contributing to new customer acquisition across priority markets.
- Owned the end-to-end marketing strategy across multiple states and products, consistently hitting acquisition and retention targets while adapting to fluctuating pricing, network, and market conditions.
- Health Insurance Provider
Performance Marketing Director
OpenHouse
04.2022 - 12.2023
- Company Overview: D2C Online Home Insurance E-Commerce Product
- Led the team responsible for developing, budgeting, and implementing an eight-figure omnichannel growth strategy.
- Established channel attribution reporting models and success metrics across the sales funnel to identify ROI, CAC, and LTV for OpenHouse's D2C online self-service product.
- Leveraged results to facilitate ongoing A/B testing to build in marketing channel efficiency resulting in an 85.71% reduction in CAC and an increase of 617.19% in written premium.
- Managed agency partnerships to establish positioning, and brand messaging and creative assets across OLV/CTV (streaming), OTT, PMax, paid search, streaming, radio, organic content, paid social, abandoned cart emails, direct mail, events, influencer marketing, broadcast, and more.
- Reported to finance and the C-Suite continuously to provide budget and forecasting goals, success metrics, campaign results, etc.
- Managed the growth of the performance marketing team, contributing to clear alignment on objectives, nurturing talent, and ensuring the overall success of the team.
- D2C Online Home Insurance E-Commerce Product
Marketing Director
SightPlan
09.2019 - 04.2022
- Company Overview: SaaS Enterprise PropTech
- Executed an omnichannel growth marketing strategy and customer engagement programs, resulting in a 14.82x ROI on campaigns, including email, paid media, content creation, and the ideation and production of a 15-episode cross-country mini-series during the pandemic.
- Built and led the marketing department and international data analysis team contributing to a successful 10x valuation exit through cross-functional programs and external partnerships with national brands.
- Led go-to-market strategies and sales enablement for enterprise SaaS products, encompassing both internal releases and national partnerships.
- Worked with product and sales to identify product-market fit and establish customer segmentation.
- Collaborated directly with the CEO, President, and CFO to identify clear growth metrics and establish team objectives and processes.
- Generated a sales pipeline valued at 467.3% higher than non-marketing generated leads.
- SaaS Enterprise PropTech
Sr. Integrated Account Executive
321 The Agency
02.2018 - 09.2019
- Company Overview: Premier Full-Service Marketing Agency
- Premier Full-Service Marketing Agency
Sr. Brand Marketing Manager
Victory Tailgate
01.2016 - 02.2018
- Company Overview: On-Demand D2C Licensed Products
- On-Demand D2C Licensed Products
Founder / CEO
ALTR
11.2011 - 01.2016
- Company Overview: Patented Accessory (acquired by Victory Tailgate)
- Launched an on-demand, patented (3x) direct-to-consumer product from concept to acquisition-successfully scaling brand presence and market demand.
- Secured 800+ licensing agreements through strategic partnerships and distribution channels across multiple verticals.
- Developed and executed a comprehensive business plan and multi-channel growth strategy for a new consumer packaged goods (CPG) category, encompassing digital marketing, retail placement, and PR.
- Designed the full customer experience-packaging, UX/UI, and online purchase flow-for a disruptive, on-demand CPG model.
- Filed and was awarded three utility patents, reinforcing product innovation and market differentiation.
- Built end-to-end operations infrastructure including manufacturing, packaging, supply chain, and fulfillment.
- Defined and refined brand identity and product-market fit for a previously unknown category-driving strong initial customer acquisition and brand awareness.
- Patented Accessory (acquired by Victory Tailgate)
Education
Masters - Business Administration
University of Central Florida
BA - International Business
Florida State University
AI: Implications for Business - undefined
MIT Sloan School of Management
Business Model Canvas & Lean Methodology - undefined
NSF iCorp Program
undefined
Stanford University Cohort (UCF)
Skills
- Growth Strategy
- Positioning & Brand Development
- Team Leadership & Development
- Cross-Departmental Collaboration
- Budgeting & Forecasting
- Omni-Channel Acquisition Program Strategy
- Analytics & Reporting
- Google Analytics
- Pmax
- Meta
- Organic Content & SEO Strategy
- Agency Management
- Market Research & Customer Segmentation
- Product-Market Fit
- GTM Programs
- MarCom Tools
- Creative Asset Creation & Placement
- Entrepreneurial Spirit
Websites
Certification
- Artificial Intelligence & Business Strategy, LinkedIn
- Google Ads Display, Google
- Google Ads Search, Google
Extra-Curricular Activities
Summited Mt. Kilimanjaro Logged over 100 scuba dives by 17 Backpacked through 15+ third world countries Conducted research in the Amazon Hiked the Salcantay trek and Machu Picchu Mountain Painter Fly fisherwoman
Personal Information
Title: Growth Marketing & Operations Leader
Awards
- UCF College of Business Entrepreneurial Joust, 1st Place
- NAWBO Emerging Business, 3rd Place
- SCORE Pitch Fest Existing Business, 1st Place
- UCF College of Business UCF Business Hall of Fame Notable Knight, Unknown
- FSU College of Business FSU Business 7 Under 30, Unknown
Accomplishments
- 2012 Entrepreneurial Joust Business Plan Competition - 1st Place (out of 60)
- 2013 NAWBO Emerging Business Finalist - 3rd Place
- 2013 Utility Patent Recipient (3x) - Button Covers
- 2014 SCORE Pitch Fest - 1st Place
- 2015 UCF Notable Knight Recipient, College of Business
- 2015 Stanford iCorp Program Completion, UCF College of Business Cohort
- 2016 FSU 7 Under 30 Recipient, College of Business
Work Preference
Work Type
Full TimeWork Location
RemoteLanguages
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director, Growth Marketing - Strategic Initiatives
Oscar Health
07.2024 - 08.2025
Performance Marketing Director
OpenHouse
04.2022 - 12.2023
Marketing Director
SightPlan
09.2019 - 04.2022
Sr. Integrated Account Executive
321 The Agency
02.2018 - 09.2019
Sr. Brand Marketing Manager
Victory Tailgate
01.2016 - 02.2018
Founder / CEO
ALTR
11.2011 - 01.2016
Masters - Business Administration
University of Central Florida
BA - International Business
Florida State University
AI: Implications for Business - undefined
MIT Sloan School of Management
Business Model Canvas & Lean Methodology - undefined
NSF iCorp Program
undefined
Stanford University Cohort (UCF)
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