ALEXANDRA GRESGE
New York,NY
Summary
Highly creative Marketing Associate and Graphic Designer with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Associate / Graphic Designer
Meridian Capital Group
09.2021 - 06.2024
- Created and produced marketing materials such as email campaigns, social media posts, offering memoranda, mass mailings, presentations, maps, and graphics following corporate branding guidelines.
- Participated in team meetings, comprehended the team's objectives, and proactively contributed to developing marketing solutions.
- Developed and produced marketing mailers, offering memoranda, graphic flyers, and press releases. Managed the distribution of information through email distribution, mail and marketing platforms.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between brokers, coordinating documents, planning, and creative material distribution.
- Developed creative briefs ensuring alignment with overall marketing objectives and corporate brand guidelines.
- Instrumental in helping close $15,000,000 deal.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Launched successful digital marketing campaigns that achieved goals for increased sales.
Artist & Designer
Freelance
01.2016 - Current
- Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
- Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
- Enhanced artistic projects by incorporating innovative techniques and materials for impactful visual presentations.
- Managed creative process from concept to completion for various art projects.
Assistant Teacher
Lawrence Woodmere Academy
01.2020 - 01.2021
- Assisted in creating a safe and nurturing classroom environment that promoted emotional well-being and academic growth for all students.
- Assisted in developing lesson plans and daily activities following pre-school curriculum.
- Assisted in implementation of new learning tools, systems and materials.
PROGRAM AND MEDIA PLANNING INTERN
NBC Universal
01.2019 - 01.2019
- Scheduled program and promotion for Universal Kids using their On Air traffic system.
- Analyzed competitive networks and industry trends to help promote network goals and show launches.
- Managed data entry of promo and graphic elements in both the Traffic and Promo Asset Management System.
Education
Bachelor of Arts - Media Advertising
Indiana University
Bloomington, IN05.2020
Specialization in Creative Advertising -
Indiana University
Bloomington, IN05.2020
Skills
Adobe Creative Suite (InDesign, Photoshop, Illustrator)
MS Office Suite (Word, Excel, PowerPoint)
Digital and Social Media Marketing
Campaign Management
Creative and Innovative
Graphic Design
Experience Using Email API and Marketing Campaign Platform (SendGrid)
Experience Using Web Content Management System (WordPress)
Salesforce CRM Software
Database Management
Real Estate Marketing Strategies
Websites
Timeline
Marketing Associate / Graphic Designer
Meridian Capital Group
09.2021 - 06.2024
Assistant Teacher
Lawrence Woodmere Academy
01.2020 - 01.2021
PROGRAM AND MEDIA PLANNING INTERN
NBC Universal
01.2019 - 01.2019
Artist & Designer
Freelance
01.2016 - Current
Bachelor of Arts - Media Advertising
Indiana University
Specialization in Creative Advertising -
Indiana University
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