Summary
Overview
Work History
Education
Skills
Timeline
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Alexandra Harris

Entertainment Industry Professional
Los Angeles,CA

Summary

An Entertainment Industry professional with nearly 5 years of diverse professional experience across sectors, uncovering useful insights for proven success in marketing and development. Specializing in marketing, marketing and development research, and audience behavior, with experience in strategy and social media.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Entertainment Researcher

Fanthropology
05.2021 - Current
  • Utilize qualitative and quantitative research methods to study industry trends, audience behaviors, and demographic analyses as they relate to a variety of IPs and upcoming film/television studio projects
  • Lead teams of up to 4 people for major IP marketing research and development projects, communicating across multiple departments to ensure on-time and on-budget completion
  • Ideate successful strategy for major marketing campaigns, resulting in award-winning success
  • Operate and analyze multiple social listening and statistical databases

Music Curator

VNYL
12.2018 - 04.2020
  • Analyze user preferences and curate up to 200 orders a week with selec vinyl records based on individual taste profiles
  • Identify, select, and buy new records of various genres to be added to our catalog
  • Handle B2B sales processes of buying bulk orders of up to 1,000 vinyl records, communicating directly with label representatives
  • Manage and oversee the process of album pressing projects
  • Compose marketing emails to customers, contributing to sales and customer retention

Public Relations Intern

Gramophone Media, Inc.
01.2018 - 05.2018
  • Write artist press releases and compile press reports
  • Research publicity and performance opportunities for artists and secure media coverage for clients
  • Create social media schedules for artists with social profiles with up to 100,000 followers

Intern

IHEARTCOMIX
06.2017 - 08.2017
  • Assist artist manager with day-to-day tasks
  • Develop original content for blog posts and website articles
  • Promote company brand and events through social media and mainstream marketing

Education

Bachelor of Arts - Music Industry Studies

California State University - Northridge
Northridge, CA
08.2014 - 05.2018

Skills

    Attention to Detail

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Timeline

Entertainment Researcher

Fanthropology
05.2021 - Current

Music Curator

VNYL
12.2018 - 04.2020

Public Relations Intern

Gramophone Media, Inc.
01.2018 - 05.2018

Intern

IHEARTCOMIX
06.2017 - 08.2017

Bachelor of Arts - Music Industry Studies

California State University - Northridge
08.2014 - 05.2018

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Alexandra HarrisEntertainment Industry Professional