Summary
Overview
Work History
Education
Skills
Hiking with my husband, playing with my dogs and traveling the world!
Timeline
Hi, I’m

Alexandra Katopodis Bullard

Cumming,GA
Alexandra Katopodis Bullard

Summary

Trilingual professional with over 20 years’ experience in Strategic Account Management, Business Development, Marketing and Sales positions.

With a multicultural passion and perspective, solid interpersonal skills, goal-oriented, focused on results, team leadership, collaboration and communication, building and strengthening relationships are among my strengths.

Overview

20
years of professional experience

Work History

Verte

Director, Strategic Accounts and Project Managemen
02.2022 - Current

Job overview

  • Tasked to turn around low-growth operation by solidifying workflow processes, strengthening client relationships and improving communications supporting client advocacy.
  • Managed teams to guarantee successful supply chain pipeline for markets.
  • Analyzed business needs while soliciting customer feedback for process improvements.
  • Assisted with creation of marketing strategy and advertising initiatives used to promote company to community members.
  • Worked with team leaders to arrange schedules based on production requirements and available resources.
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.

Amee Cohen And Associates

Director of Marketing and Sales
12.2020 - 02.2022

Job overview

  • Responsible for leading Marketing team to launch company's Social Media and Content department
  • Managed the development, planning and implementation of all Social Media strategies and tactics, increasing online presence and brand awareness.
  • Responsible for R&D and project management for the launch of K-Shield, new service targeting pre-schoolers developmental screening.

Visit Orlando

Travel Industry Sales Manager - LATAM
09.2017 - 12.2020

Job overview

  • Managed Representation offices in Argentina, Chile, Colombia and Mexico
  • Responsible for developing key Latin America travel trade and media relationships to increase brand and product awareness to drive inbound leisure travel to Orlando.
  • Developed and managed Travel Industry initiatives designed for the Latin America Travel Trade increasing visitations and room nights in Orlando.
  • Developed and managed marketing and sales strategies to support theme parks, hotels and attractions, members of Visit Orlando, to promote their venues in Latin America countries increasing revenue from these regions.
  • Lead Trade-show & Events team to efficiently organize successful Sales Missions, Sales Calls, Trade Shows and Training Events in Latin America markets.
  • Worked with Orlando International Airport and Airlines to promote LATAM-MCO routes.
  • Supported key Tour Operators with educational FAM trips
  • Developed and implemented strategic tourism and trade marketing plans and budget.

Apple Leisure Group

Regional Sales Manager – LATAM
03.2013 - 08.2017

Job overview

  • Created and implemented successful sales and marketing initiatives with existing key accounts and Increased revenue in Latin America by 35% and in Brazil by 30% YTD over 2016.
  • Conducted in-market strategic sales calls to identify new opportunities and prospective customers to help LATAM Sales Representatives close lucrative deals.
  • Opened Peru market, signing top 2 TOs in the country, Costamar Peru and Destinos Mundiales, and had them live on XML within 3 months.
  • Increased market-share and brand awareness in Colombia, Sales Calls and attending ANATO to meet with active accounts, leads and identify new opportunities. Signed 15 key TOs on the past 12 months.
  • Supported key accounts organizing FAM trips and site inspections to LAS, CUN and MCO.
  • Signed and manage major Key accounts in Brazil, including LATAM Travel, Trend, Trade, MMT Gapnet, Orinter, Schultz, Interep.
  • Built solid relationships with my accounts which helped me to successfully manage several challenges, i.g. Trend Operadora, kept account engaged and supportive while working with XML provider and Mark’s technology team, facilitating the communication, finding alternatives and solving a series of issues related to technology and response time preventing account to go live on XML for over a year.
  • Ownership of the total customer experience through training, call center focused communications and support, and customer specific “SPIFS”. Coordinated webinars to increase account’s knowledge on products and destinations, always aligned with incentives and marketing campaigns.
  • Enhanced both customer experience and Mark revenue/margins through the sourcing, negotiation and signing of 3 new 3rd party technology partners key to our customers’ system integrations.
  • Negotiated on behalf of Mark Travel and clients to reduce or eliminate system integration costs with XML providers; a proactive not used prior.
  • Worked close to Revenue Management, Product and Marketing Directors, to ensure profitable strategies were implemented. Responsible for all budgets in my territories.

MeMoi

Business Development Manager
01.2012 - 02.2013

Job overview

  • Solely responsible to develop sales abroad, opening Colombian, Brazilian and Korean markets with B2B and D2C channels, including El Corte Ingles, Palacio de Yerro and Jumbo.
  • Researched and identified opportunities for account growth, account penetration and market expansion.
  • Managed key accounts in the US, restructured the Sales Department, hired and managed a team of 5 Reps nationwide.
  • Created and implemented motivational events at points of sale, such as contests and special promotions.


Squeem Corporation

Sales and Marketing Manager
02.2003 - 12.2011

Job overview

  • Reported directly to the CEO, assisting on developing and implementing company’s yearly Strategic Planning.
  • Calculated pricing per Distribution Channel, guaranteeing the highest profit margin, determining marketing investments and others.
  • Negotiated prices with vendors reducing costs of services and goods sold.
  • Developed and implemented strategies to open new Sales Channels in the American, Canadian, Mexican, South Korean, Japanese and Venezuelan markets, increasing sales by an average of 12% per year.
  • Responsible for the launch of an in house B2C/Mail Order and its marketing strategies.
  • Re3sponsible for the launch of a new brand, Kepawell, targeted on the Wellness segment.
  • Contributed on the launching Diva Fit, a brand targeted on the Direct Sales and Multilevel markets.
  • Assisted on the restructure of the European branch, analyzing the current economic situation, understanding the market and competitors, reviewing costs and profits, negotiating with Vendors, Sales Reps and Distributors. Determined a “pull strategy” and marketing tools to support local Sales team to achieve the projected goal Worked directly with Marketing Agencies and Graphic Designers, achieving a more homogeneous communication, from packaging and catalogs to advertising campaigns.
  • Trained Sales and Marketing Teams for all Distribution Channels in the US and Canada.
  • Participated in major trade shows for the Apparel business, e.g. Curve and Lingerie Americas, in New York and Las Vegas.
  • Improved import processes, saving on improper collected duties, contributing on the net profit increase.
  • Managed a team of 8 Sales Reps and 4 Distributors nationwide and 2 Sales Reps abroad.
  • Managed an in-house sales team of 8 associates targeting B2B Channels.
  • Responsible for establishing sales goals for each of the following Distribution Channels: Wholesale, Export, Multilevel, Telemarketing and Online Operations.
  • Signed new accounts and increased retention of existing customers, e.g. Amazon and Walgreens.
  • Awarded by Walgreens as “Premium Vendor”, at Spotlight quality of marketing strategies, including training and incentive programs for their employees, increasing sales performance on their POS and overall business results.
  • Increased sales revenues by an average of 12% per year in the United States.
  • Exceeded projected sales for international markets by an average of 8% per year.

Education

Universidade Paulista
Sao Paulo, Brazil

Associate of Business Administration from Business And Marketing
02.1993

University Overview

Skills

  • Trilingual: English, Spanish and Portuguese
  • MS Office, MS Teams, Slack, Asana, HubSpot, Salesforce, BiTrix
  • Professional: Analytical thinking, business strategy, collaboration, diplomatic, engagement, hospitality, interpersonal, leadership, logistics, motivational, multitasking, multicultural perspective, negotiation, problem solving, project management, relationship management, result driven, strategic planning, teamwork, team management
  • Personal: Adaptability, empathy, friendliness, intuitive, open-mindedness, positivity, reliability

Hiking with my husband, playing with my dogs and traveling the world!

Hiking with my husband, playing with my dogs and traveling the world!

My husband and I love nature, hiking, fishing, biking are some of our favorite activities. Our dogs, Max and Cora are pure love and fun, different than our kids they are always thrilled when we get home!  lol

50% Brazilian 50% Greed married to a 100% american, multiculturalism is in my DNA, so traveling the world is by far my favorite!

Timeline

Director, Strategic Accounts and Project Managemen
Verte
02.2022 - Current
Director of Marketing and Sales
Amee Cohen And Associates
12.2020 - 02.2022
Travel Industry Sales Manager - LATAM
Visit Orlando
09.2017 - 12.2020
Regional Sales Manager – LATAM
Apple Leisure Group
03.2013 - 08.2017
Business Development Manager
MeMoi
01.2012 - 02.2013
Sales and Marketing Manager
Squeem Corporation
02.2003 - 12.2011
Universidade Paulista
Associate of Business Administration from Business And Marketing

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Alexandra Katopodis Bullard