Alexandra Keyser

• Led strategy to secure $3.1M in donations annually through partnerships with healthcare organizations, corporate sponsors, and foundations.
• Develop tailored proposals and manage large-scale collaborations focused on nutrition, wellness, and health equity initiatives.
• Partner with CEOs, board members, and senior executives to align community impact strategies with organizational health priorities.
• Oversee budget development, performance monitoring, and reporting to ensure measurable health outcomes and financial goals are met.
• Expand grassroots and enterprise-level healthcare partnerships, leveraging volunteers and influencers to grow reach and impact.
• Collaborated with board members on strategic planning and governance matters, ensuring effective leadership at all levels of the organization.
• Evaluated program outcomes and impact data, using results to inform future strategy and resource allocation decisions.
• Mentored 4 staff members to build their skills and advance within the organization, contributing to employee satisfaction and retention.
• Launched new initiatives in response to emerging trends in the nonprofit sector, positioning organization as a leader in the field.
• Managed portfolio of major donors, leading to consistent financial support and long-term partnerships.

• Cultivated relationships with C-suite leaders at health systems and major employers, securing six-figure, multi-year partnerships.
• Recruited healthcare and corporate executives to leadership councils and secured sponsorships for initiatives addressing community health disparities.
• Led the Heart Walk to team to fundraise 1.6 million dollars with an attendance of 8000
• Presented best practices in corporate partnerships and individual giving on national AHA calls; mentored peer directors in top-performing markets.
• Designed and implemented acquisition and retention strategies to grow healthcare and corporate partnerships year over year.
• Supervised team duties related to decision support and business intelligence for business users.
• Conducted thorough evaluations of development programs, identifying areas for improvement and implementing corrective actions.
• Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
• Collected data and performed customer needs analysis.
• Utilized ground-up approach to integrating CRM resources to optimize resource and time allocation.

• Led business development and strategic partnerships, overseeing 50+ monthly events (virtual, hybrid, and in-person) with enterprise clients.
• Built partnerships with associations and chambers, including the LGBTQ+ Chamber of Commerce and Greater River Business Association
• Negotiated contracts with corporate partners, consistently exceeding revenue goals and creating incentive plans for account growth
• Developed team prospecting model that produced $42K ROI in year one and secured partnerships with regional and national organizations
• Delivered presentations at conferences and trade shows, showcasing products/services and generating leads
• Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance
• Increased sales revenue by strategically identifying and pursuing new business opportunities

• Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
• Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
• Utilized Adobe Creative Suite to produce professional marketing collateral.
• Managed marketing and community partnerships for 175 restaurants across NJ, PA, MD, and DE.
• Partnered with health-related nonprofits, including the Leukemia & Lymphoma Society and Baltimore Animal Rescue, aligning corporate giving with wellness initiatives.
• Designed budgets and sponsorship plans, ensuring alignment with brand values and community health impact
• Utilized cross-functional teamwork to develop innovative solutions that addressed regional challenges.

• Directed marketing strategy for 84 corporate restaurants, driving profitability through partnerships with sports teams, nonprofits, and universities.
  Negotiated and managed sponsorships with organizations including the Baltimore Ravens and D.C. United, building brand equity and community engagement.
• Collaborated with sales teams to align marketing efforts with overall business objectives.
• Created effective sales plans utilizing customer needs forecast to increase market share.

Area Catering Sales Manager | 2014 – 2016

• Led B2B catering sales, securing $51K in new business within four months through consultative presentations.
• Collaborated with the National Director of Field Marketing to design pop-up catering activations, generating $30K in new sales.