Alexandra Kochanny
Bay City,MI
Summary
Dynamic marketing professional with experience at Bay City Electric, excelling in customer engagement and social media strategy. Proven leadership in crowd management and event planning, leveraging creative direction and effective communication skills to enhance brand visibility. Adept at utilizing Adobe Creative Cloud to deliver visually compelling content that resonates with audiences.
Overview
5
5
years of professional experience
Work History
Marketing Intern
Bay City Electric
05.2025 - Current
- Assisted in marketing strategy implementation to drive customer acquisition, engagement, and retention.
- Curated social media content and managed accounts to increase engagement.
- Brainstormed creative ideas to improve branding and company messages.
- Provided customer service support via phone, email, or live chat applications.
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Wrote engaging and successful marketing, advertising, and website copy.
Izzone Section Leader
Michigan State University
03.2025 - Current
- Assisted in the preparation and distribution of game day programs and promotional materials.
- Resolved conflicts between student section members quickly and efficiently.
- Lead chants and crowd engagement.
- Managed crowd attentiveness and engagement.
- Large crowd (around 4,000) management
Sign Design/ Executive Team Member
Sign Gypsies
03.2020 - 08.2023
- Designing and constructing signage to help celebrate different events
- Assisted in taking orders, planning delivery of celebratory signs
- Assisted in taking down and organizing inventory
- Reviewed feedback from clients to make alterations according to clients' needs.
Event Team Member
Sandlot Sports
06.2022 - 03.2023
- Attended local sporting tournaments
- Selling and printing of customized team apparel
- Assisted customers in purchasing customized apparel
- Assisted event manager in achieving revenue goals set for events.
- Created, maintained and distributed event orders.
- Provided exceptional customer service to all guests and escalated concerns where needed.
- Set up event facilities and equipment, cleaned areas, and organized supplies.
- Helped organize and manage successful events with attendance of over 600 people.
Education
Bachelor of Science - Advertising Management Major
Michigan State University
East Lansing05.2027
Skills
- Team Collaboration Skills
- Accurate Detail Management
- Effective Leadership Ability
- Strategic thinking
- Proficient in Large Audience engagement
- Effective Organizational Skills
- Creative direction
- Time management
- Event planning
- Content curation
- Customer engagement
- Adobe Creative Cloud
Timeline
Marketing Intern
Bay City Electric
05.2025 - Current
Izzone Section Leader
Michigan State University
03.2025 - Current
Event Team Member
Sandlot Sports
06.2022 - 03.2023
Sign Design/ Executive Team Member
Sign Gypsies
03.2020 - 08.2023
Bachelor of Science - Advertising Management Major
Michigan State University
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