Summary
Overview
Work History
Education
Skills
PROFESSIONAL LICENSES/CERTIFICATIONS
Timeline
Generic

Alexandra Kogan

Sacramento,CA

Summary

Business Process Management expert with advanced strategic planning and operational problem-solving talents in building internal Infrastructures with distinctive units of functionality in work-flow processes. Dedicated professional, offering over five years of experience in sales, marketing, and business development. Polished and articulate professional skilled at engaging specialists, potential customers and diverse sales and administrative personnel. Expert at learning in-depth functions and information about products, competitive offerings, cutting-edge developments, instructional training and on-site guided applications. Excels at diverse sales approaches and techniques.

Overview

6
6
years of professional experience

Work History

Business Development Executive

Diminished Value Auto Settlements
Boca Raton, FL
04.2020 - 12.2021
  • Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
  • Identified operational weaknesses and developed improvement plans to correct problems.
  • Recruited and hired talented personnel for top positions.
  • Established mission, vision and day-to-day operations for the organization.
  • Facilitated and managed business development plan based on market and industry research.
  • Developed brand identity with distinctive graphic style and tone for company communications.
  • Designed sales-driven programs and promotions to facilitate team objectives.

Franchise Development Manager

Hammer and Nails Grooming Salon
Sacramento, CA
01.2020 - 04.2020
  • Strengthened branding initiatives by coordinating annual events to maximize outreach.
  • Consulted with long-term franchisees to understand needs and propose ideal solutions.
  • Prepared and processed contracts and order forms for new franchisees
  • Improved profitability and developed pipeline leveraging multiple marketing channels and sales strategies.
  • Networked to build client base and lead pipeline
  • Championed contact management system launch to achieve 100% client organization.
  • Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth.

Marketing Director

Hilltop Imaging & Diagnostic
Sacramento, CA
01.2016 - 08.2019
  • Analyzed competitive environment and consumer trends to stay on top of changing market environments.
  • Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
  • Broadened understanding of marketing strategies by creating boardroom multimedia presentations.
  • Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness.
  • Organized corporate luncheons, dinners, conferences and special events.
  • Maintained close communication with clients to mitigate service issues.
  • Attended and participated in industry events.
  • Organized venues, budgets, guest lists, catering and event timelines.

Education

Digital Communications And Media

University of California - Davis
Davis, CA

Bachelor of Arts - Business

Arizona State University
Tempe, AZ
01.2024

Skills

  • Brand-building strategies
  • Program Marketing
  • Client relationship management
  • Project management
  • Account management
  • Business operations
  • Process improvement
  • Sales and marketing development

PROFESSIONAL LICENSES/CERTIFICATIONS

Realtor

BRE License #01961807

Google Ads Display

Completion ID: 101281084

Expires: December 26, 2022

Google Analytics-Coursera

Timeline

Business Development Executive

Diminished Value Auto Settlements
04.2020 - 12.2021

Franchise Development Manager

Hammer and Nails Grooming Salon
01.2020 - 04.2020

Marketing Director

Hilltop Imaging & Diagnostic
01.2016 - 08.2019

Digital Communications And Media

University of California - Davis

Bachelor of Arts - Business

Arizona State University

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