Alexandra K. Stolle

Leads commercial strategy for a luxury boutique hotel in the Bay Area, overseeing sales, marketing, revenue, and distribution functions. Recruited and developed a high-performing team while driving business growth, brand revitalization, and strategic partnerships across group, leisure, and corporate segments.

• Delivered revenue growth of +18% in 2024 and on track for +21% in 2025 through innovative sales strategies and new market penetration.
• Directed the full redesign and relaunch of the hotel’s website, overseeing content development, user experience, SEO, and brand storytelling to elevate digital visibility and conversions.
• Implemented multi-channel marketing campaigns (organic social, paid social, email marketing) that increased engagement by 45% and generated a measurable lift in direct bookings.
• Spearheaded Casa Madrona’s content strategy, creating compelling web and social media copy that resonated with target lifestyle travelers and high-value social and corporate groups.
• Strengthened relationships with key travel advisor networks, resulting in increased bookings from top-tier leisure buyers.
• Launched strategic partnerships and co-branded campaigns with local lifestyle brands to increase regional awareness and drive guest experiences.
• Optimized distribution strategy across direct, OTA, and GDS channels by aligning revenue management with demand trends and pacing.
• Collaborated cross-functionally with operations and finance teams to ensure pricing and packaging aligned with both revenue goals and customer expectations.
• Developed targeted prospecting initiatives and sales playbooks, leading to a 150% increase in qualified group leads and improved sales team productivity by 50%.
• Oversaw event positioning and marketing for corporate retreats, full hotel buyouts, and wellness weekends, introducing programming that enhanced market differentiation.
• Recruited, mentored, and led a restructured sales and marketing team, creating a culture of accountability, creativity, and performance in a post-pandemic hospitality environment.
• Drives team engagement and productivity in a hybrid work environment

Led group sales initiatives across assigned vertical market, driving increase in productivity through strategic prospecting and targeted account growth. Strengthened the hotel’s presence in key markets by developing strong relationships with DMCs, corporate planners, and industry partners. Served as a mentor to junior sales managers and collaborated closely with leadership on overall sales strategy and team development.

• Prospected and closed new group business across vertical markets, increasing productivity by 40%.
• Mentored junior sales managers and collaborated with leadership on market strategy.
• Attended trade shows and developed strong relationships with DMCs, corporate planners, and industry influencers.

Drove increase in sales productivity by strategically expanding key account business and prospecting in assigned territories. Acted as a critical link between sales and operations teams to ensure seamless execution of group events and high-touch client service. Cultivated long-term planner relationships that resulted in repeat bookings and strong referral business.

• Generated a 20% increase in productivity through territory prospecting and key account growth.
• Served as liaison between operations and sales to ensure seamless client experience.
• Built long-term relationships with planners through repeat and referral business.

Boosted transient and group revenue by 15% in one quarter by strategically growing local corporate accounts. Negotiated and managed local negotiated rate (LNR) programs, aligning travel solutions with client needs to drive long-term account value and repeat business.

• Grew transient and group revenue by 15% within one quarter through local account development.
• Managed LNR and negotiated travel programs with corporate accounts.

Led key client relationships across hospitality, retail, and office sectors, managing multimillion-dollar real estate transactions and overseeing complex deal structuring. Mentored sales associates and improved internal deal pipelines to better serve multinational investors, resulting in increased operational efficiency and client retention.

• Managed institutional investment clients in hospitality, retail, and office sectors.
• Structured high-value real estate transactions and led deal negotiations.
• Mentored sales associates and streamlined internal pipelines for multinational clients.

Managed the full lifecycle of commercial asset acquisitions and dispositions for institutional clients. Built and leveraged strategic relationships across Southeast Asia, contributing to expanded market share and increased regional deal flow.

• Executed asset acquisitions and dispositions for commercial portfolios.
• Built strategic relationships across Southeast Asia to increase firm market share.

Directed sales and marketing operations across Thailand, Singapore, Malaysia, and Indonesia, focusing on B2B distribution through financial intermediaries. Led regional campaigns, seminars, and partner enablement initiatives while managing cross-border teams and driving revenue growth through strategic channel development.