Alexandra Lindenmuth
Titusville,FL
Summary
Results-driven Acquisition Marketing Manager at Timescale with expertise in CPC advertising and digital marketing strategies. Achieved a 670% increase in conversion rates while leveraging data from Google Analytics and HubSpot reports to drive impactful campaigns. Proven ability to collaborate remotely and optimize content for maximum engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Acquisition Marketing Manager
Timescale
04.2023 - 09.2023
- As the Acquisition Marketing Manager, I ran our CPC campaigns and acquired ad space from third-party spaces, such as newsletters and websites.
- Experimented with different ad groups to improve click-through rates, with one experiment achieving 22% CTR
- Conducted audits on Google ad campaigns to determine what was working and what to improve based on clicks, CTR, cost per conversion, and impressions
- Conducted keyword research with a focus on keywords with low costs, but high impressions
- Improved conversion rate (sign-ups) by 670% (comparing the time before I took over Timescale's Google ads account and after)
- Achieved nearly a million impressions from Google ad campaigns
- Using traits and demographics from current customers, I created audience segments on LinkedIn and Twitter (X) that were then used for Account-Based Marketing ads
- Collaborated with different divisions (design, social media, and product) to develop marketing campaigns, as well as acquire necessary assets to push new ads
- Analyzed data in HubSpot, Google Analytics, and Google Ads and shared findings with the marketing team and upper management
- Relayed PPC metrics (clicks, cost per clicks, cost per conversion) to upper management via HubSpot and Looker dashboards
- Presented findings during marketing meetings and offered possible strategies based on leading indicators and costs
- Remote
Sr. Growth Marketer & SEO Specialist
LogicMonitor
10.2020 - 01.2023
- Improved top-of-funnel conversions through growth marketing experiments and best SEO practices, all of which resulted in a 200% increase in quality sign-ups.
- Conducted keyword research using SEMrush
- Scheduled, wrote, and designed Airbrake's monthly newsletter
- Wrote several blog posts optimized for both search and for the developer persona, drastically increasing website visits
- Found and fixed 404s before they had time to impact content rankings
- Implemented new conversion metrics using Google Tag Manager to track Account Sign-Ups and Email Validations in Google Analytics 4
- Kept track of marketing experiments and their results within a marketing journal
- Controlled a marketing budget averaging $8,000 to $22,000 per month
- Increased monthly impressions from 3 million to 8 million while staying within budget
- Switched our marketing analytics from Google Universal to Google Analytics 4
- Tracked new and high-performing content and evaluated performance via visits, engagement rates, bounce rates, time on page, etc.
- Updated Google Ads Phrase and Display Campaigns with keywords, budget, and recommendations provided by Google
- Created YouTube Video campaigns that brought in an additional 700,000 impressions
- Increased open and click-through rates of emails by segmenting contacts into lists
- Implemented pixels and code using Google Tag Manager
- Uploaded sitemaps in Google Search Console for new sub-domains
- Redirected or removed old and/or thin content to align with the new Helpful Content Update from Google
- Ran site audits to find errors that could potentially bring down our site rankings
- Used SEMrush to keep track of SEO metrics, both for content and technical SEO
- Wrote YouTube video scripts showcasing product features
- Created and experimented with landing pages for Google ads
- Created and maintained a social media calendar using HubSpot
- Wrote socials for Twitter, LinkedIn, and Facebook
- Conducted A/B tests and experiments to increase sign-ups and website views
- Proposed new marketing initiatives for Google Ads, podcast ads, and sponsorships
- Remote
Content Writer
Wilshire Law Firm
11.2017 - 04.2018
- Wrote several pieces of content designed to increase Wilshire Law Firm's SEO rankings while also writing content for a Wilshire Law Firm's marketing offshoot, Leads Barn LLC.
- Adhered to SEO best practices when composing a new piece of content, whether that was a blog post or some other project involving long-form content
- Collaborated with our in-house SEO and analytics specialists to create optimized content that met marketing objectives
- Improved SEO rankings for Wilshire Law Firm with 700+ word weekly blog posts and 250+ word daily news articles
- Researched blog post topics using credible websites with high domain authority
- Researched and wrote data-driven articles using trending keywords found on Google and Moz
- Successfully juggled both my work for Wilshire Law Firm and kept pace with our new startup, Leads Barn, LLC.
- Edited outsourced social media content to ensure it matched Wilshire Law Firm's brand
Education
Bachelor of Arts - Major in English Literature and Creative Writing; Minor in Classics
PURDUE UNIVERSITY
West Lafayette, INSkills
- HubSpot and Google Suite
- Technical SEO
- Content creation and editing
- Google Analytics and Tag Manager
- Digital advertising strategies
- Social media management
- Remote collaboration
- Inbound marketing methodology
- Effective communication skills
- Multitasking abilities
- CPC advertising
- Search engine optimization
- Google Analytics
- A/B testing
- Digital marketing strategy
Certification
- HubSpot certified in Content Marketing
- HubSpot certified in Inbound Methodology
- LinkedIn certified in Growth Hacking Foundations
- LinkedIn certified in Agile Foundations
Timeline
Acquisition Marketing Manager
Timescale
04.2023 - 09.2023
Sr. Growth Marketer & SEO Specialist
LogicMonitor
10.2020 - 01.2023
Content Writer
Wilshire Law Firm
11.2017 - 04.2018
Bachelor of Arts - Major in English Literature and Creative Writing; Minor in Classics
PURDUE UNIVERSITY