Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Alexandra Lister

San Diego,California

Summary

Detail-oriented marketing professional with extensive knowledge of organic and paid media strategies, influencer marketing, and creative strategy. Committed to maintaining brand presence with a talent for developing creative strategies that are adaptive to changing markets. Successful at project management skills and ability to manage multiple projects and deadlines.


Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Account Coordinator

DEPT
03.2022 - Current
  • Owns SEM/Social campaign build process and develops a strategy that incorporates industry best practices in both SEM and Social
  • Provides in-depth analysis of weekly performance and indicates key performance drivers across paid social, search, and creative strategy
  • Effectively owns and executes creative strategy across multiple clients from start to finish
  • Runs internal reports and analysis and monitors daily performance fluctuations and trends
  • Owns client call leadership and effectively speaks on weekly performance insights and client questions
  • Edits campaigns, targeting methods, ads, keyword placements, negatives, and other standard SEM tasks

Content Creator

Self
11.2021 - Current
  • Develops and executes creative briefs and scripts for clientele
  • Creates content that aligns with the client's brand voice and guidelines
  • Utilizes video editing tools to curate content that aligns with current trends and best practices
  • Optimizes posting strategies that align with current industry best practices
  • Leverages industry best practices and creative strategies to create content that fulfills client KPIs
  • Negotiates pay, contract details, and financial paperwork accordingly

Social Media Strategist | Customer Success

SOCi, Inc.
05.2021 - 03.2022
  • Developed and implemented data-driven social media strategies based on multiple accounts' business objectives and target audiences.
  • Formulated high-quality content that tactically executes the designed social strategies.
  • Evaluated relative success and analytics of content based on the customer’s KPIs; Consistently improved and modified content development strategies.
  • Stayed well-informed of localized social media trends, organic growth trends, and social media industry trends that complemented the improvement of content strategies for customers.
  • Proactively developed content strategies and actionable ideas that set SOCi as a leader.

Assistant Manager

Bay Park Fish Company
09.2020 - 04.2021
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies


Digital Marketing Intern

Smartboost
02.2021 - 05.2021
  • Maintained daily updates and ad-hoc requests for website, social media, and press release copywriting and proofing
  • Tracked social media trends and adapted them to attract target follower demographic and increase customer retention

Research Assistant

Stukent: Mobile Marketing Essentials
01.2021 - 04.2021
  • Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns
  • Utilized exceptional writing, editing, and proofreading skills to produce case studies

Education

Master of Science - Marketing

National University
San Diego
09.2021

Bachelor of Science - Dance Arts Administration

Butler University
Indianapolis, IN
05.2018

Skills

  • Marketing & Content Strategy
  • Creative Strategy Development
  • Graphic Design & Copywriting
  • Influencer & UGC Partnerships
  • Video Editing
  • Excel Proficiency
  • Data Reporting & Analysis
  • Client Relationships & Communications
  • Market Research
  • Workflow Process Improvement
  • Project Management
  • Problem-Solving

Certification

  • Meta Blueprint Media Buying Professional Certification
  • Google Ads Search Certification
  • Social Media Marketing: Strategy and Optimization LinkedIn Learning Certification
  • AI-Powered Performance Ads Certification

Timeline

Digital Marketing Account Coordinator

DEPT
03.2022 - Current

Content Creator

Self
11.2021 - Current

Social Media Strategist | Customer Success

SOCi, Inc.
05.2021 - 03.2022

Digital Marketing Intern

Smartboost
02.2021 - 05.2021

Research Assistant

Stukent: Mobile Marketing Essentials
01.2021 - 04.2021

Assistant Manager

Bay Park Fish Company
09.2020 - 04.2021

Master of Science - Marketing

National University

Bachelor of Science - Dance Arts Administration

Butler University

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Alexandra Lister