ALEXANDRA LONGYEAR

• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Manage time efficiently in order to complete all education and event execution within deadlines.
• Organized and detail-oriented with a strong work ethic, eye for visuals, and impressive sales.
• Demonstrates respect, friendliness and willingness to help wherever needed.

• Opened the Retail division for this market.
• Managed 19 Sephora accounts (17 new, 2 existing) throughout IL, IN, MI, and MO.
• Delivered and tracked consistent education to inspire associates, build brand awareness, retain product knowledge, and grow client base.
• Communicated and executed permanent and outpost visual merchandising and stock pushes.
• Designed and led weekly in-store events.
• Managed an effective travel budget.
• Analyzed sales data to determine call cycle, event scheduling, and continued goals.
• Consistent increase in WOW trend for new stores, with existing stores near doubling LY.

*This position and others eliminated due to budget constraints and unforeseen new store openings.

• Managed all sales and distribution across AZ, CO, IL, IN, MA, MI, MN, NV, OH, TX, and UT for Bluemercury, Bloomingdale's Neiman Marcus, Nordstrom, And Saks Fifth Avenue.
• Promoted from Midwest to Central States after 9 months to oversee a $5.5M regional budget.
• Delivered and inspired communication of brand history, vision, and storytelling to associates and customers.
• Planned, coordinated, and executed educational and sales events such as Regional and Independent Trainings, Beauty Trend Shows, and Master Classes.
• Effectively managed educational, sales, event, freelance scheduling, and extensive travel budgets and prepared monthly reports.
• Recruited, hired, and trained top talent.
• Reported and analyzed data to develop plans to meet and exceed sales budgets and education needs.
• Worked with multiple departments to plan and execute international design and visual merchandising standards.
• Planned and facilitated tours and meetings with International CEO, President, Vice Presidents, Account Managers, and Board of Directors.
• Built, managed and maintained relationships at all levels, from clients and in-store associates to Store and Regional Management and National Beauty Directors.
• Utilized volume and product reporting software to prepare multiple sell-through reports, manage inventory, and identify trends to compare against previous product collections and launches in order to exceed sales goals.
• Came in 10% over regional sales plan for 2021 against LLY.

• Management positions held (totaling 10+ years) were Women's Fragrance, Diptyque, Hair and Skincare, Fresh, Shiseido, and Yves Saint Laurent.
• Frequently assigned Department Manager in Charge to facilitate store opening and closing and field customer issues.
• Managed and educated teams of 1 and up to 8 to launch new product collections and deliver sales and event goals.
• Facilitated and delegated logistic responsibilities, such as inventory scanning, reporting concerns and orders to the Seattle buying team, and stock checks.
• Executed and oversaw all merchandising changes and permanent fixture setup.
• Facilitated trainings for sales development, multi-channel auxiliary selling, customer experience, and continuing product knowledge.
• Opened Diptyque in the Michigan market (2012) and built a strong client base that still exists today.
• Consistently beat department, store, and regional sales trends with low product return rate.
• Exceeded all event goals with increases at or above 10%.
• Maintained status as a top volume salesperson with an annual volume of up to $600K.
• Awarded honors for excellent customer service and client acquisition and retention for many consecutive years.

• Managed accounts in MI, MN, MO, and OH for Nordstrom and Sephora.
• Analyzed sales reporting to deliver and execute goals for individual and retailer accounts and full regional territory as assigned.
• Monitored sales trends and inventory levels and identified and shared opportunities for growth.
• Delivered and supported new launch and continuing core product education.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Hired, managed, and trained freelance staff and related budget.
• Spoke at regional Beauty Trend Shows.
• Planned and helped execute store-level events.
• Booked and facilitated facial spa monthly appointments at each account.

*Position was eliminated due to company restructure, initiating my return to Nordstrom.