Summary
Overview
Work History
Education
Skills
Timeline
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Alexandra Lueck

Alexandra Lueck

Phoenix,AZ

Summary

Dynamic leader with a proven track record in enhancing customer marketing strategies and fostering a positive organizational culture. Successfully optimized team performance through collaborative efforts, drove impactful learning initiatives, and implemented innovative strategies to meet diverse customer needs. Utilized mindful communication and interpersonal relationships to elevate brand reputation and ensure high levels of customer satisfaction.

Overview

12
12
years of professional experience

Work History

Brand Reputation Lead - Marketing

Nextiva
11.2023 - Current
  • Led advocacy efforts that resulted in a 12.5% increase in Nextiva’s Global Reputation Average (GRA), achieving a score of 4.54 across 13 reputation platforms
  • Contributed to nearly 5,000 five-star reviews, enhancing customer experience and brand reputation
  • Supported recruiting and culture by sourcing employee experience onto Glassdoor resulting in an increase of Glassdoor rating from 4.1 to 4.4 review average.
  • Established a presence for Nextiva in the contact center category of up-market sites like Gartner Peer Insights.

Customer Advocacy - Marketing

Nextiva
09.2021 - Current
  • Developed and implemented customer advocacy strategies
  • Enhanced interpersonal communication, creativity, and innovation within the team
  • Created customer facing assets to support pipeline goals for sales
  • Build a customer advocacy program where I managed references and thought leaders for webinars and speaking events.
  • Built a reference program where I recruited and nurtured over 200+ customer relationships.
  • Facilitated sales enablement by hosting customer lunch and learns with customers speaking about their experience with Nextiva's solution.
  • Travel to interview and build video testimonials for customer success efforts.
  • Created a content hub where all customer centric resources can be leveraged internally and externally.
  • Led sales enablement trainings where I coached new hires about our customers and how to position their stories into their sales cycle and pitches.

Key Leader / Regional Training and Development Team

lululemon
02.2020 - Current
  • Responsible for people development, leading team/leadership connects, training, and in-store culture projects

Broista/Trainer/Culture Crew Leader

Dutch Bros Coffee
08.2015 - 07.2020
  • Delivered excellent customer experiences and consistently performed strongly in the three key company areas: speed, quality, and customer service

Shift Lead

Yogurtini
06.2012 - 08.2015
  • First hire at this location, worked up to the highest leadership role available while being a full-time student
  • Led by example, built strong customer relationships, and maintained a healthy business atmosphere

Education

Associate’s Degree -

Estrella Mountain Community College
Goodyear, Arizona

Marketing

W.A. Franke College of Business
Flagstaff, Arizona

Skills

  • Customer Engagement
  • Visual storytelling
  • CRM Management
  • Creative Direction and Innovation
  • Thought Leadership
  • Community Building
  • Interpersonal communication

Timeline

Brand Reputation Lead - Marketing

Nextiva
11.2023 - Current

Customer Advocacy - Marketing

Nextiva
09.2021 - Current

Key Leader / Regional Training and Development Team

lululemon
02.2020 - Current

Broista/Trainer/Culture Crew Leader

Dutch Bros Coffee
08.2015 - 07.2020

Shift Lead

Yogurtini
06.2012 - 08.2015

Marketing

W.A. Franke College of Business

Associate’s Degree -

Estrella Mountain Community College
Alexandra Lueck