Alexandra Lyons
Saint Pete
Summary
Dynamic National Key Account Manager with Ole Smoky & Tanteo Spirits, excelling in relationship management and contract negotiation. Proven track record of enhancing brand visibility and driving sales growth through strategic planning and effective communication.
Overview
10
10
years of professional experience
1
1
Certification
Work History
National Key Account Manager- On Premise
Ole Smoky & Tanteo Spirits
04.2022 - Current
- Work with on premise National Chain accounts to crest relationships & beverage programs
- Responsibilities include proactively seeking new accounts, selling in Ole Smoky & Tanteo Spirits programs, getting into cocktail menus, preparing POS, ordering goods, attending conferences & tradeshows, build & maintain relationships, bring in new SKUs, maintain budgets and most importantly build the success of the company
- Keep up to date with trends in the industry
- Stand out from competitors
- Set goals for the territory sales managers
- Managed key accounts to maximize sales and build strong relationships.
- Developed strategic plans to enhance brand visibility in the market.
- Coordinated with marketing teams to execute promotional campaigns effectively.
- Analyzed market trends to identify growth opportunities for product lines.
- Fostered partnerships with distributors to ensure efficient product distribution.
- Conducted regular client meetings to address concerns and gather feedback.
- Collaborated with cross-functional teams to drive product innovation initiatives.
- Trained sales staff on product knowledge and effective selling techniques.
- Monitored competitor activities in order to stay ahead of the competition.
- Communicated regularly with corporate headquarters regarding updates on key accounts' status.
- Analyzed customer data to uncover insights into buying patterns and preferences.
- Managed customer relationships to ensure satisfaction and loyalty.
- Maintained up-to-date records of account activities including contact information, sales history, open orders.
- Tracked competitor activity within assigned territories in order to anticipate changes in the market place.
- Negotiated contracts with key stakeholders to ensure mutually beneficial outcomes for customers and the company.
- Provided training and support on product features, benefits, usage as needed by customers.
- Identified potential issues or risks associated with each account before they arise.
- Assisted in developing new business opportunities through cross selling or upselling services or products.
- Developed incentive programs aimed at increasing sales volume from existing customers.
- Developed presentations outlining proposals for major projects requested by clients.
- Organized promotional events at trade shows, conferences, or other venues as part of the overall sales plan.
- Monitored sales performance of key accounts across all channels in order to identify opportunities for growth.
- Established effective communication channels between customers and internal departments.
- Identified new business opportunities and leads for key clients.
- Maintained positive working relationships with retailers and representatives.
- Participated in industry events and conferences to stay informed on market trends and build network with potential key accounts.
- Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
- Developed customized presentations and proposals to meet the specific needs of key accounts.
Territory Sales Manager
Ole Smoky Distillery
04.2021 - Current
- Grow overall monthly business through sales promotions, creative customer focused events, product knowledge
- Work with on and off premise accounts in North Florida to increase and maximize sales
- Responsible for hitting all my goals and accounts each month
- Merchandising chain liquor stores and independently owned
- Use my product knowledge and charm to gain new clients and bring our product in more establishments
- Create and maintain new relationships with old and new customers
- Quickly respond to changing circumstances, assess problems and refocus on new priorities
- Work alongside of retail representatives to boost sales
General Manager/Corporate Trainer; Promotion
Blend Bar with Davidoff Cigars
Nashville
11.2018 - Current
- Manage & direct staff of 8-16 depending on the location
- Recruit, train, manage, develop staff members with a focus on product knowledge and customer service
- Grow overall monthly business through sales promotions, creative customer focused events, product knowledge
- Continuously exceed monthly revenue growth by 10% each month by training and upselling techniques
- Implement local marketing strategies to drive brand awareness and increase sales
- Develop & lead customer focused events to ensure customer engagement, satisfaction, and return business
- Launch new brands from multiple vendors to ensure industry leading offerings for customers
- Conduct regular performance reviews with all staff, addressing negatives, focusing on positives, and driving increased customer service and employee growth
- Manage monthly financial operations including responsibilities for balanced books and daily banking
- Implement monthly schedules for employees
- Manage payroll
- Set up cigar displays or any special event displays
- Work with suppliers of cigar & spirit companies to host events at the bar to drive product and bring in more people
- Responsible for social media posts and drive awareness
- Lead customer facing manager for events & daily operations
- Provide guests with friendly and professional service, excellent quality and consistency of execution in an attractive, well maintained environment
- Inventory, ordering, maintaining the lounge
- Address complaints and resolve problems with both team members and our guests
- Responsible for managing register receipts and bank deposits
- Assist with daily serving and bartending tasks
Sales Consultant
Oasis Outdoor Living & Landscapes
IN
05.2018 - 11.2018
- Provide exceptional customer service
- Schedule client meetings
- Create estimates in a timely manner
- Order materials
- Project management and client follow-up
- Measure job sites for dimensions
- Communicate with team about all projects
Bartender
Blend Bar with Davidoff Cigars
IN
02.2018 - 11.2018
- Provide exceptional guest service
- Cut and light cigars tableside
- Understand the characteristics of the cigars and know cigar storage skills
- Have a great knowledge of our beverages and cocktails
- Guide guests through the menu and the process of choosing their cigar
- Consistently provide a professional, friendly and engaging service
Human Resources Coordinator
Sheraton Indianapolis City Centre Hotel
Indianapolis
05.2017 - 05.2018
- Recruitment for all open positions in the hotel
- Responsible for interviewing and scheduling meetings for the Director & Department Heads
- Coordinate all HR functions between departments
- Maintain all associate files
- Submitted investigation requests and assists with new employee background checks & ensure they have been completed
- Complete projects given by the HR director and the GM
- Preparing reports and spreadsheets
- Input all new hires in ADP system
- Leading new hire orientation care committee, and safety committee
- Create, maintain, and update files
- Order office supplies, business cards, and name tags
- Trained the new Human Resources Director
- Performs other duties as assigned
Lead Bartender
Crosstown Pub & Grill
Batavia
08.2015 - 05.2017
- Provide exceptional guest service to patrons of restaurant
- Provide customers with their orders as well as the whole restaurants drink orders in a timely manner
- Maintain proper dining experience, delivering items efficiently, fulfilling customer needs, offering desserts and drinks, removing courses, replenishing utensils, and refilling glasses
- Guide guests through the menu while demonstrating knowledge of the food items
- Enter orders into system for preparation, and produce guest receipts
- Seat guests in a timely manner and monitor the amount of guests in each server's section.
- Train and development of new team members
- Consistently keep bar & work areas clean/sanitary in compliance with the bar standards, local, state, and federal laws.
- Developed several new recipes for seasonal drinks that gained a positive reputation for the restaurant
Operations Intern
One Ocean Resort & Spa
Jacksonville
03.2016 - 07.2016
- Spent time in each department of the hotel including; Reservations, One Touch, Docent, Front Desk, Housekeeping and Human Resources. Spending a week or more within each area to master the skills and fully understand the hotel industry inside and out. Some duties include:
- Provide exceptional guest service to guests
- Check in and checking out of guests
- Assist HR with pre-interviewing and other tasks or projects assigned
- Assist with laundry
- Greeted guests and provided them with knowledge of the service and amenities that we provide within the hotel
- Add reservations and authorize payments
- Delivered requested items to rooms
- Perform programming of wake up calls and other services and deliver the wake up calls
- Answer phones and connect calls
Education
Bachelor of Science - Hospitality Management
Northern Illinois University
DeKalb, IllinoisSkills
- Key account management
- Problem solving
- Contract negotiation
- Event organization
- Effective communication
- Customer service
- Staff training
- Relationship management
- Relationship selling
- Account development
- Account retention
- Adaptability and flexibility
- Product promotion
- Budget management
- Customer relationship management
- Staff training and motivation
- Time management
- Team building
Certification
- Sales Systems Development; Professional Selling Strategies
- National Registry of Food Safety Manager Certification
- Tobacconist University Cigar 101
- Cicerone Certified Beer Server (CBS)
Timeline
National Key Account Manager- On Premise
Ole Smoky & Tanteo Spirits
04.2022 - Current
Territory Sales Manager
Ole Smoky Distillery
04.2021 - Current
General Manager/Corporate Trainer; Promotion
Blend Bar with Davidoff Cigars
11.2018 - Current
Sales Consultant
Oasis Outdoor Living & Landscapes
05.2018 - 11.2018
Bartender
Blend Bar with Davidoff Cigars
02.2018 - 11.2018
Human Resources Coordinator
Sheraton Indianapolis City Centre Hotel
05.2017 - 05.2018
Operations Intern
One Ocean Resort & Spa
03.2016 - 07.2016
Lead Bartender
Crosstown Pub & Grill
08.2015 - 05.2017
Bachelor of Science - Hospitality Management
Northern Illinois University