ALEXANDRA MARTONE
San Diego,CA
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
8
8
years of professional experience
Work History
Account Executive
Dotdash Meredith
12.2018 - Current
- Project Manage pre-sale and post-sale activations for Direct Media clients and act as primary point of contact
- Responsibilities include; creating project timelines and ensure compliance, gathering necessary assets/materials, attend brand events, file Insertion Orders, arrange and lead client calls, and serve as liaison between sales reps and clients
- Create marketing proposals, direct mail onsert mocks, advertising recaps, and look books for both active and perspective advertisers
- Lead all data matchback reporting by handling legal agreements and data documents, establish date ranges and file criteria for data uploads, and act as POC between legal, data, and Direct Media clients
- Manage yearly account planning for clients $2M+ per year, added value programs, and Custom Content units with
- Direct Media advertisers such as GEICO, Wayfair, Bed Bath & Beyond, EltaMD, Sleep Number, and Sunsetter.
Advertising Manager
PACE Communications
09.2017 - 12.2018
- Develop proposals answering RFPs for potential advertisers in both print and digital
- Create Advertising Sell Sheets for The Ritz-Carlton and Four Seasons Magazines Sales reps
- Responsible for building schematics for each issue of The Ritz-Carlton and Four Seasons Magazines and position advertising pages, as well as communicate which positions are available to offer based on advertisers budget and loyalty with each brand
- In charge of managing and updating sales CRM system
- This includes analyzing all contracts, running reports, and assisting with production needs.
Marketing Coordinator
Hearst Magazines
05.2016 - 09.2017
- Directly assist the EVP and VP of Marketing at Hearst Integrated Media
- Arrange meetings and assist on Media Days with all 21 brands from pre-event planning to execution
- Update Marketing SharePoint Drive used in HIM to organize programs in execution and proposal between the marketing and sales teams.
Executive Assistant
Manifest Media, The Ritz
08.2015 - 05.2016
- Carlton, JW Marriott, and Arrive Magazines
- Prepare multiple comparative analyses and seller performance reports for finance and sales – key reports include
- Commissions, Aging, Advertisers Lists, Weekly Progress Reports, and Rep Revenue Reports
- Provide clients with information about our brand, assist with payment inquiries, and distribute issues/Media Kits to them.
Education
Bachelor of Business Administration - Marketing
Hagan School of Business (AACSB Accredited)
New Rochelle, NYundefined
Iona College
Skills
- Real Estate Agent
- Microsoft Office Suite
- InDesign
- Photoshop
- Google Docs Editors Suite
- SalesForce
- Media Radar
- CRM
- Account Management
- Customer Presentations
- Client Campaigns
- Forecast Preparation
- Customer Relationships
- Prospecting and Cold Calling
- Verbal and Written Communication
- Business Service Management
Timeline
Account Executive
Dotdash Meredith
12.2018 - Current
Advertising Manager
PACE Communications
09.2017 - 12.2018
Marketing Coordinator
Hearst Magazines
05.2016 - 09.2017
Executive Assistant
Manifest Media, The Ritz
08.2015 - 05.2016
Bachelor of Business Administration - Marketing
Hagan School of Business (AACSB Accredited)
undefined
Iona College