Business Development and Channel Manager with 15 years of proven experience in sales and account management. Creating, and maintaining relationships with important clients and leading sales teams with a consultative sales approach to develop relationships and value add to the client's business. Strong presentation skills to small and large groups. Proficient in Ai Technology, CRM, Google Suite, Microsoft Office Suite, Outlook, Word, Excel and Power Point. *Account management, and channel development. *Ability to work independently and demonstrate initiative *Strong communication and interpersonal skills *Available and flexible to travel within territory
Hi, I’m
Alexandra Massetti
Los Angeles,CA
Summary
Overview
14
years of professional experience
Work History
Canary Los Angeles, CA
Sales and Channel Partnerships Director
12.2013 - Current
Job overview
- Build new channel partnerships and grow sales pipeline within existing partnerships across the U.S.
- Exceeded quota 225% in Q1 of 2023
- Identify, on-board and manage new commercial channel partners.
- Work with partners to develop national and regional sales and go-to-market strategies.
- Develop communications, follow-up and reporting structures to ensure ongoing identification and qualification of new customer prospects.
- Develop rules of engagement for the framework for sales in working with channel partners and their leads.
- Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
- Coordinated sales activities with partners and resellers to identify and close new business.
DocumoLos Angeles , CA
Channel Partner Manager
04.2010 - 12.2022
Job overview
- Cultivated and developed strategic partnerships as the first hire
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Coordinated sales activities with partners and resellers to identify and close new business.
- Drove and delivered sales leads to convert into new business.
- Adopted and optimized tool usage among marketing teams to deliver business results.
- Worked on leads generated by sales team to set up additional meetings.
- Owned all aspects of sales planning, development, and team and account management
- Drove sales by developing multi-million dollar contract sales.
- Spearheaded expansion and development initiatives to achieve quarterly and yearly sales quotas for assigned area.
ImpactreeLos Angeles, CA
National Account Manager
09.2020 - 04.2021
Job overview
- Contributed and managed the growth and direction of Impactree as a start-up company by planning and executing new products and services.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed and motivated sales team to increase revenue
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Tracked sales data to assess trends and make proactive strategy changes.
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
Rewards NetworkLos Angeles, CA
Channel Development Manager
04.2019 - 03.2020
Job overview
- Cultivated and developed strategic partnerships to build assigned territory.
- Coordinated sales activities with partners and resellers to identify and close new business.
- Drove and delivered sales leads to convert into new business.
- Implemented systems and procedures to increase sales.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
Roaming HungerHollywood, CA
VP of Business Development
01.2017 - 04.2018
Job overview
- Communicated directly with customers and partners to build strong business networks and relationships.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified business development challenges and customer concerns to proactively mitigate problems.
- Collaborated with sales and marketing departments to support project rollout.
- Identified revenue opportunities by collaborating with distribution partners.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
VelocifyLos Angeles, California
Director of Business Development
02.2016 - 01.2017
Job overview
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Consistently exceeded quotas through penetration of new accounts.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Negotiated, prepared and signed contracts with clients.
Argosy University, EDMC-School SystemPittsburgh, PA
Senior Director of Admissions
09.2009 - 02.2016
Job overview
- Served as primary contact for coordination of application screening and tracking, visit and interview arrangement and marketing communications.
- Devised and implemented strategic recruitment plan with consideration to both long and short term goals.
- Designed effective and user-friendly processes for both admissions and applicant review.
- Advised applicants on prospects for admission and strategies for meeting academic and extracurricular credentials.
- Conferred with educators to rebalance classes, increase resource utilization and integrate new technology.
- Implemented recruitment methods designed to increase application pool within targeted areas.
- Optimized student educational strategies with clear advice on course choices, progression and career options.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Education
California University of PennsylvaniaCalifornia, PA
Bachelor of Arts from Business Administration And Management
08.2007
University Overview
Skills
- Strategic enterprise account development
- Strong interpersonal skills
- Team building expertise
- Skilled in over 100 Top Technologies for Sales
- Proven sales track record
- Relationship selling
- Product training and placement
- Expert Prospector
- Content Creation
- Demand forecasting
- Strong communicator
Timeline
National Account Manager
Impactree
09.2020 - 04.2021
Channel Development Manager
Rewards Network
04.2019 - 03.2020
VP of Business Development
Roaming Hunger
01.2017 - 04.2018
Director of Business Development
Velocify
02.2016 - 01.2017
Sales and Channel Partnerships Director
Canary
12.2013 - Current
Channel Partner Manager
Documo
04.2010 - 12.2022
Senior Director of Admissions
Argosy University, EDMC-School System
09.2009 - 02.2016
California University of Pennsylvania
Bachelor of Arts from Business Administration And Management
Similar Profiles
Robert CollinsRobert Collins
CDL Driver at CanaryCDL Driver at Canary
KYLE LACHLAN BEERSKYLE LACHLAN BEERS
Kitchen Hand at The Hot Canary Meats-BowralKitchen Hand at The Hot Canary Meats-Bowral
Samantha ScofieldSamantha Scofield
Data Entry at Canary Tree ServiceData Entry at Canary Tree Service
Matthew FloresMatthew Flores
Tire Technician/Customer Support at B&S Tire ServicesTire Technician/Customer Support at B&S Tire Services
Devin KoperaDevin Kopera
Local Sales Manager at YelpLocal Sales Manager at Yelp