Alexandra Naylor
Stanley,NC
Summary
- Focused experienced in overseeing digital and traditional marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
- Passionate about practicing Lean and DMAIC methodologies to solve problems and continue with project management experience. Strong in data analytical skills, managing processes and overseeing multiple timelines and projects.
Overview
2
2
years of professional experience
Work History
Marketing Manager
Corning Optical Communications LLC
01.2023 - Current
- Strategy execution for marketing fiber to the edge portfolio of products geared towards vertical markets.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Used data analytics to track lead generation campaigns and improve quality.
Marketing Specialist
Corning Optical Communications LLC
11.2021 - 01.2023
- Project management owner for multiple activities for both the OEM and Data Center markets in support of the marketing managers Integrated Marketing Plans
- Leading kickoff meetings, facilitating communications, supporting external and internal stakeholders
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Organized, distributed and tracked project documents.
Education
Bachelor of Arts - Marketing
SUNY Empire State College
Saratoga Springs, NY05.2016
Skills
- Six Sigma (DMAIC) Green Belt Certified
- Digital Marketing Institute Course Completion
- Digital Strategy (SEM and SEO) Experienced
- Paid and Organic Social Media Marketing
- Excel & Smart Sheet, Workfront(R), Salesforce, Sprinklr(R), Marketo(R), & LinkedIn Campaign Manager
- Product Management and Branding
Timeline
Marketing Manager
Corning Optical Communications LLC
01.2023 - Current
Marketing Specialist
Corning Optical Communications LLC
11.2021 - 01.2023
Bachelor of Arts - Marketing
SUNY Empire State College